HPA 2005 Technology Retreat: CE Industry Overview
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HPA 2005 Technology HPA 2005 Technology Retreat: Retreat: CE Industry Overview CE Industry Overview Brian Markwalter Vice President, Technology Consumer Electronics Association
description
HPA 2005 Technology Retreat: CE Industry Overview. Brian Markwalter Vice President, Technology Consumer Electronics Association. Trend #1. A Strong and Growing Industry. CE Industry Growth. 10.7%. 10.7%. 7.1%. Audio Quarterly Trends. Units: +3.3% Dollars: +13.0%. - PowerPoint PPT Presentation
Transcript of HPA 2005 Technology Retreat: CE Industry Overview
HPA 2005 Technology HPA 2005 Technology Retreat:Retreat:
CE Industry OverviewCE Industry OverviewBrian Markwalter
Vice President, Technology
Consumer Electronics Association
Trend #1Trend #1
A Strong and Growing Industry
CE Industry GrowthCE Industry GrowthBillions of Revenue
$96.9 $94.2 $95.8$102.6
$113.5$125.7
2000 2001 2002 2003 2004 2005
10.7%7.1%
10.7%
Audio Quarterly TrendsAudio Quarterly Trends
Year-Over-Year Changes
-30%
-20%
-10%
0%
10%
20%
30%
Q1 2
001
Q2 2
001
Q3 2
001
Q4 2
001
Q1 2
002
Q2 2
002
Q3 2
002
Q4 2
002
Q1 2
003
Q2 2
003
Q3 2
003
Q4 2
003
Q1 2
004
Q2 2
004
Q3 2
004
Units
Dollars
Units: +3.3%Dollars: +13.0%
Video Quarterly TrendsVideo Quarterly TrendsYear-Over-Year Changes
-30%
-20%
-10%
0%
10%
20%
30%
Q1 2
001
Q2 2
001
Q3 2
001
Q4 2
001
Q1 2
002
Q2 2
002
Q3 2
002
Q4 2
002
Q1 2
003
Q2 2
003
Q3 2
003
Q4 2
003
Q1 2
004
Q2 2
004
Q3 2
004
Units
Dollars
Units: +1.0%Dollars: +9.8%
Trend #2Trend #2
A Product Explosion
2004 Fastest Growing 2004 Fastest Growing ProductsProducts
(Based on Shipment Revenues)(Based on Shipment Revenues)1. Blank DVD Media 211.7%2. LCD TV 204.5%3. Digital Video Recorders 203.9%4. Portable MP3 Players 184.0%5. SDARS Tuners and Accessories 145.1%6. 5.8Mhz Cordless Phones 144.8%7. Flash Media 127.6%8. Plasma TV 58.4%9. Digital Direct-view and RPTV 40.2%10.Mobile Video and Navigation 34.8%
Trend #3Trend #3
It’s All About the (Flat) Display
Digital FPD ShipmentsDigital FPD ShipmentsThousands of Units
0
2,000
4,000
6,000
2001 2002 2003 2004 2005
LCD TV
Plasma TV
Digital FPD RevenuesDigital FPD RevenuesBillions of Wholesale Dollars
$0
$2
$4
$6
$8
2001 2002 2003 2004 2005
LCD TV
Plasma TV
DMD PerformanceDMD PerformanceLCOS, LCD, DLP Rear-ProjectionLCOS, LCD, DLP Rear-Projection
Estimated Factory Sales
Thousands of Units
367
1,1481,433
1,719
2,2382,464
2003 2004 2005 2006 2007 2008
35% of RPTV
Shipments
TV Market CompositionTV Market CompositionMillions of Unit TV Shipments
0
10
20
30
40
1998 1999 2000 2001 2002 2003 2004 2005
FlatProjectionDV CRT
TV Revenue TV Revenue ContributionsContributions
Billions of Factory Dollars
0
5
10
15
20
25
1998 1999 2000 2001 2002 2003 2004 2005
FlatProjectionDV CRT
Trend #4Trend #4
Content ExplosionAnd the Need for Storage
Digital Imaging GrowthDigital Imaging GrowthFactory to U.S. Dealer Sales
Millions of Units
0
6
12
18
24
30
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Cameras Camcorders
Average Image Average Image LibrariesLibraries
Now
Photos: 3,420
Storage:7.2 GB
In 5 Years
Photos: 600
Storage:1.26 GB
Blank DVD MediaBlank DVD MediaU.S. Shipment Revenues
Millions of Dollars
$261
$435$502 $519
$560 $535
2003 2004 2005 2006 2007 2008
Flash Media GrowthFlash Media GrowthU.S. Shipment Revenues
Millions of Dollars
$456 $643 $910$1,346
$3,064
$5,975
2000 2001 2002 2003 2004 2005
Digital Recording Digital Recording OptionsOptions
Unit Shipments in Thousands
151
550877
1841
249 336170
519
2,359
3,361
2000 2001 2002 2003 2004 2005
DVD Recorders
DVR
Trend #5Trend #5
Content On the Move
Portable MP3 GrowthPortable MP3 GrowthFlash and HD-BasedFlash and HD-Based
Thousands of Unit Shipments
510 7241,737
3,031
6,952
8,609
2000 2001 2002 2003 2004 2005
Satellite RadioSatellite RadioTuners and AccessoriesTuners and Accessories
Thousand of Unit Shipments
145 375
1,170
3,339
4,812
2001 2002 2003 2004 2005
Mobile Video Gaining Mobile Video Gaining VolumeVolume
Dollar Shipments in Millions
$386$436
$586 $580
$782
$935
2000 2001 2002 2003 2004 2005
* Includes mobile video displays, stand-alone DVD players, and DVD changers
The Rise of MRAVThe Rise of MRAV
2004 Shipment VolumesThrough November 2004
Units:
3.8 million
Revenues:
$340 million
Based upon CEA’s MARA Shipment Data
Audio Server GrowthAudio Server GrowthMonthly Unit Shipments
Sept. 2003 to Nov. 2004
0
500
1000
1500
2000
2500
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov
13.699 YTD
DMS Purchase PlansDMS Purchase PlansWhen Plan to Purchase a DMS
9%20%
10%
58%
Within 1 year 1 to 5 years
from now
Never Don't Know
(Base: U.S. Online Adults)
ClosingClosing
• 2005 International CES set records– 142,585 attendees (pre-audit)– 2,550 exhibitors– 1.531 million net square feet exhibit
space
• It’s great to be in CE
Questions?
Please contact us for more information:(703) 907-7083 or visit www.ce.org
