The Current State of Connected TV HPA Tech Retreat 2012 Indian Wells, CA Skip Pizzi Director,...
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![Page 1: The Current State of Connected TV HPA Tech Retreat 2012 Indian Wells, CA Skip Pizzi Director, Digital Strategies NAB.](https://reader035.fdocuments.in/reader035/viewer/2022062417/55199a8a55034648068b497b/html5/thumbnails/1.jpg)
The Current State of Connected TV
HPA Tech Retreat 2012
Indian Wells, CA
Skip PizziDirector, Digital Strategies
NAB
![Page 2: The Current State of Connected TV HPA Tech Retreat 2012 Indian Wells, CA Skip Pizzi Director, Digital Strategies NAB.](https://reader035.fdocuments.in/reader035/viewer/2022062417/55199a8a55034648068b497b/html5/thumbnails/2.jpg)
Overview
• Definitions, Devices & Services
• Social TV & Second Screen
• Hybrid TV Activity
• ATSC Efforts
• Third-party Activities
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A Changing World
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Definitions• Connected TV (“Smart TV”) Devices– TV with Internet connectivity (Ethernet, WiFi)
• Over-the-Top (OTT) Service– Internet-delivered TV content– Streamed or downloaded– “Internet TV”
• IPTV (multiple definitions)• Hybrid TV Service– Internet-enhanced broadcast TV content
• Widgets
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Associated Elements
• Search features– Converged EPGs– Gesture and Voice control
• Cross-platform content portability – “Disconnected TV”– Authorized customer
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Content Flow
Traditional TV
Internet TV
STB (Tuner)STB (Tuner + DVR)STB (Tuner + DVR + VOD)
• Last section of Internet TV path may be wireless (WiFi)
• Internet TV path may also bring websites and social media to TV display
• Second Screen adds significant new capability and user behaviors
• Content portability across platforms presents another new paradigm
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Connected TV Devices• Roku• Boxee• Apple TV• Google TV• WD TV Live• Game platforms• Most new televisions• PCs, tablets, smartphones
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Connected TV Services• iTunes• Netflix• Hulu, Hulu Plus• Vudu• UGC sites• Tru2Way • Device-specific
– LG, Panasonic, Sharp, Samsung, Philips, Toshiba, others
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Social TV & Second Screen• Facebook, Twitter (as applied by users)• Specialized Social TV Services
– Tunerfish, Miso, SnappyTV, Clipsync, TvPlus, Vualla, Nielsen Media-Sync, GetGlue, others
• Synchronized content services– Via Audio Content Recognition (ACR)– Broadcaster (& user) driven interactivity– Synchronized content, displayed off the main
screen (live or time-shifted)
• “Best available screen” concept– In-home network content redistribution
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Hybrid TV• Broadcast content + broadband enhancements • Multiple proposed formats today
– HbbTV (Europe)– Hybrid-Cast (NHK)– Media Fusion (Sony)– MPEG Media Transport (MMT)– Open Hybrid TV (OHTV, Korea)– CableLabs Enhanced Television (EBIF)– Yahoo Connected TV
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Relevant ATSC Activities• Planning Team 3 (PT-3) studied Internet-Enhanced TV
– Final Report completed in late 2011
• Non-real Time (NRT 1.0) standard nearing completion
• ATSC 2.0 initiative– Triggerable Declarative Objects (TDOs)
– Second Screen standardization?
– TG1/S11 Specialist Group on ATSC 2.0
• 3D content/enhancement via Internet?
• Mobile DTV rollout– Devices likely to have online connectivity
• ATSC 3.0: Next Generation DTV
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Third-Party Activities• Converged EPGs/DVRs
– TiVo, Boxee LiveTV, Channel Master TV
• Other third-party service-provider attempts– JumpTV, iCraveTV, Joost, ivi, FilmOn, Bamboom/Aereo
• Third-party place-shifting devices– Slingbox, Monsoon, Sony PlaceFreeTV, TV2me, others
• Authentication– Syncbak, Open Authentication Technology Committee
• Third-party Content Protection Platform– UltraViolet (DECE)