How You Can Steal Our Competition-Crushing...

How You Can Steal Our Competition-Crushing

Marketing Workbook

• This mini video series has been carefully created to guide you to the content that can impact your business right now

• Our goal is to put some dollars in your pocket• The ONLY thing that will prevent this

from happening is YOU!• We have everything on our E-Learning

site you will ever need to build the business of your dreams

• If YOU don’t APPLY the information, you’ll NEVER see results

E-Learning Marketing System

• Please remember that these videos will only cover a mere fraction of the money-generating strategies and tactics, tools and resources we have available for you in this program

• While these videos WILL indeed make you a LOT of money right now… that revenue will pale in comparison to what we can help you make when we work together moving forward

• Since these mini videos are going out to a wide, diverse group, I will need to select various businesses to use as examples throughout this series

• The strategies and tactics you will see are applicable to EVERY business on the planet


• Our first three strategies focused on selecting a lead generation strategy for a real estate agent who was brand new in the business and had no leads, no contacts, no clients and of course… no money

• She used Networking to generate leads, and created two separate elevator pitches… one for buyers and one for sellers… that highlighted a major compelling reason why these real estate prospects would be absolute fools to buy or sell their home from anyone else but her.

Real Estate Example

Real Estate Example

• She used our revenue generating Elevator Pitch Template to create her “seller” elevator pitch

• And our Elevator Pitch Library to select the one that would work for her “buyers”

• They both helped her to immediately separate her business from her competitors, and made her the logical choice to do business with

Real Estate Example

• She used our revenue generating Elevator Pitch Template to create her “seller” elevator pitch

• And our Elevator Pitch Library to select the one that would work for her “buyers”

• They both helped her to immediately separate her business from her competitors, and made her the logical choice to do business with

Real Estate Example

• She also knew that she needed to have a business card ready to hand to them that would continue to build on their interest and keep them actively engaged with her

• She used our Business Card Template in our Resource Center to create a lead generating, money-making business card

Real Estate Example

• Thanks to the E-Learning System, she has her networking strategy in place

• Her elevator pitches created

• And her business card ready to assist her in closing sales

• Just using these three simple E-Learning tools helped this agent go from a struggling agent to a first year income of more than $150,000

• Our real estate agent chose networking as her lead generation strategy because she started out broke, and networking is free

• It does require an investment of time, so once your networking efforts begin to generate revenue, consider the use of marketing to generate leads

• That allows you to focus your efforts on selling your prospects

Real Estate Example

• Most small business owners have no clue whatsoever as to the best way to create their own marketing and advertising

• We take the guesswork out of this critically important business building fundamental

• Our Ad Library gives you access to specific marketing and advertising sample ads

• Use them as is… or as templates to create your own from scratch

Ad Library

• Most small business owners have no clue whatsoever as to the best way to create their own marketing and advertising

• We take the guesswork out of this critically important business building fundamental

• Our Ad Library gives you access to specific marketing and advertising sample ads

• Use them as is… or as templates to create your own from scratch

Ad Library

• Go to the dashboard and click on More Leads

• Click on Resources We Use To Generate Leads Using Our “Done-For-You” Competition-Crushing Marketing

• Click on Market-Dominating Advertising and Marketing Samples

• Click on Select Your Business and scroll down to Real Estate

• Select specifically targeted marketing collateral to fit virtually any area of marketing

Ad Library






Ad Library






Ad Library

• But what if you don’t see your specific business in this section?

• Even though we have well over 100 businesses listed, you may not find your specific business

• This situation occurred just the other day with one of our members who owns a home cleaning service

• She discovered her business wasn’t listed in the Marketing Library

• She began to look for businesses complimentary to hers

Ad Library

• So she asked herself what other types of businesses do pretty much the exact same thing?

• What other business is service-based and provides help to busy working moms

• The answer was daycare• They are both “service-oriented”

businesses targeting busy, working moms

Ad Library

• So she asked herself what other types of businesses do pretty much the exact same thing?

• What other business is service-based and provides help to busy working moms

• The answer was daycare• They are both “service-oriented”

businesses targeting busy, working moms

Ad Library

• She was thrilled to see the unprecedented amount of marketing content we have archived for daycares

• We have marketing ready to go for billboard ads, in store signage, landing pages, a post card drip campaign, print ads, ad templates and a daycare report

• Everything needed to create a competition-crushing marketing program for a daycare is here

Ad Library

• She was thrilled to see the unprecedented amount of marketing content we have archived for daycares

• We have marketing ready to go for billboard ads, in store signage, landing pages, a post card drip campaign, print ads, ad templates and a daycare report

• Everything needed to create a competition-crushing marketing program for a daycare is here

Ad Library

• Here is the ad that appeared• She knew how to write the

content for the body of her ad, but she constantly struggled with the two most critically important parts of creating any type of marketing… the headline and subheadline

• If you fail to use a compelling headline and subheadline combination, no one will ever read the rest of the ad… no matter how great the information is

Ad Library

• The question of honesty was always one of the biggest concerns she had to overcome with her prospects

• She simply took this daycare headline and changed the words “National Chain Daycare Centers” so it read“National Home Cleaning Services”

• This took her all of 30 seconds

Ad Library

• The Big Hairy Secret National Home Cleaning Services Don’t Want You To Know About Their Employee Screening Process:

• Hint: They Don’t Have One!• She then used the rest of the

daycare ad as a guide to format her body copy content and offer

• She had a graphic designer change the overall style from daycare to a more appropriate theme for home cleaning

Ad Library

• She clicked on Ad #6, and this ad appeared

• “How Much Should You Pay For A Good Daycare Center?”

• When it comes to hiring a home cleaning service, price will always be a factor

• Our client was the highest priced service because of the additional value she offered as a standard part of her cleaning service

Ad Library

• She knew this would be a winning ad for her company

• It gives her the chance to explain her value & reset “buyers criteria”

• Educate prospects so they know what they should expect from a great maid service

• She simply changed this headline to say… How Much Should You Pay For A Top Quality Maid Service?

Ad Library

• She then added a subheadline…3 Critical Characteristics To Demand From Your Cleaning Service – Does Your Do These?

• This gives her a forum to build her case and justify her higher pricing

• This one ad alone almost doubled her business

Ad Library

• Here’s another terrific ad that helped her dominate her market

• This ad says… How To Avoid Daycare Centers Full of Freaks and Incompetent Staff Members

• She altered it to say… How To Avoid Cleaning Services That May Be Letting Freaks, Thieves And Incompetent Cleaning Personnel Into Your Home

Ad Library

• It said… CleanRight Is The ONLYHome Cleaning Service That Requires Every Employee To Undergo These 4 Rigid Background Checks

• Use these ads as source material, and create your own ad campaign in mere minutes

Ad Library

• Is Your Daycare’s Idea Of Good Educational Curriculum Watching Barney On TV?

• Our client followed the same process and created a headline that played upon a hidden fear that every woman has when someone else has cleaned her home

• Is Your Maid Using The Bathroom Sponge To Wipe Off Your Kitchen Counters?

• Keep Telling Yourself That Could NEVER Happen To You!

Ad Library

• This daycare ad says… Introducing a Daycare Center That Doesn’t Consider Mac & Cheese To Be One Of The 4 Major Food Groups

• Her ad said… Introducing A Professional Home Cleaning Service That Doesn’t Consider The Stove Or Refrigerator To Be A $300 Up-sell

Ad Library

• Why focus on the headlines and subheadlines?• Small business owners spend 90% of their time writing the

body copy for their ads• The remaining 10% is divided equally between creating their

headline and subheadline combination… and their offer• Most prospects NEVER read the body copy• They read the headline and subheadline first…

then they decide if the ad is of interest to them• If they determine that answer to be NO…

they’re gone

Ad Library

• The headline and subheadline must grab the prospect’s attention and engage them so they read the rest of the ad

• Most prospects skim the subheadlines in the body copy to get the basic idea of the ad, and then head straight to the offer

• If the offer is of low risk… or preferably NO risk whatsoever, they will elect to take that offer and see if you deliver on the promise you made to them in the headline and subheadline

Ad Library

• Look at this daycare ad• It addresses a moms major concern• Does the daycare treat my child as a

person or as a source of revenue?• Ever Felt Like Your Daycare Treated

Your Child Like A Number Instead Of A Little Person?

• How To Ensure Your Child Gets Loving, Caring, One-On-One Attention At Daycare

Ad Library

• Can you see how the ads we have in the ad library give you everything you need as a small business owner to create a competition-crushing marketing program?

• First, always look to see if your business is already listed in the Ad Library

• If it is, use the ads there to get you started• Some slight revisions may be needed• These ads will get you 90% of the way

there

Ad Library

• Can you see how the ads we have in the ad library give you everything you need as a small business owner to create a competition-crushing marketing program?

• First, always look to see if your business is already listed in the Ad Library

• If it is, use the ads there to get you started• Some slight revisions may be needed• These ads will get you 90% of the way

there

Ad Library

• Then use the other ads we have here as source material for future marketing campaigns so you stay on the cutting-edge of marketing and continue to dominate your competition

• Your competitors will be scratching their heads wondering where you’re getting all of your terrific marketing ideas and concepts

• Whatever you do, don’t give away your secret

Ad Library

• We created the E-Learning Marketing System to give you and your business the competitive edge all small business owners need in today’s media saturated world

• The majority of ads in the Ad Library are already proven and tested and have shown they can produce results

• This may be the single, greatest marketing and advertising “swipe file” that has ever been made available to small business owners


• We created the E-Learning Marketing System to give you and your business the competitive edge all small business owners need in today’s media saturated world

• The majority of ads in the Ad Library are already proven and tested and have shown they can produce results

• This may be the single, greatest marketing and advertising “swipe file” that has ever been made available to small business owners


• So what are you waiting for?• Start designing your own marketing

and advertising campaign with the help of the Ad Library

• The E-Learning Marketing System takes the guesswork out of creating effective marketing

• It gives you the ability to…- create your own marketing quickly- create competition-crushing marketing- make your business the obvious choice

when it comes to buying what you sell


• We have everything on this site you will ever need as a small business owner… and it’s as easy as point and click

• And this is just the beginning of what we have waiting for you


• Our next mini video will continue with this same format• It will feature another specific strategy designed to make you

money and grow your business• We’ll walk you through it step-by-step so you not only know

where the information is on this site, but so you know exactly how to APPLY it so it works… and makes you money



Designed to get YOU results!

How You Can Steal Our Competition-Crushing...

Documents

Transcript of How You Can Steal Our Competition-Crushing...