dotConverse2015

How We Made A Social Media SuccessOf A Gaming Event In10 DAYS

VOLT Business Consulting www.dotConverse.com // 01

EXCEUTIVE SUMMARYGAME JAM TITAN

About01

What Did We Do03

What Did We Achieve02

Investments04

About Game Jam Ti t anGame Jam Titan is a game development competition open to school students & Professionals held across 6 cities and culminating at the Nasscom Game DevelopersConference in November 2014

There are 3 types of competition:

1. Age 10+

2. College Level

3. Professional Level

www.dotConverse.com

We compensated for less time in Pre-Event phase with more action during

Post Event phase

Only 2 Weeks Available

Key

Objectives

We had less time for Pre-Event activities

Increase Facebook Likes

Increase Engagement

Increase Awareness About Game Jam Titans

Increase Overall Reach

www.dotConverse.com

Target Audience: Students between the age group of 13-18 years + Amateur & professional game developers

Location: All India

Tar get Audi ence

www.dotConverse.com

What di d we do

www.dotConverse.com

0101Create branded content around gaming

Overall branding and visibility

0202Community content to be sourced and leveraged

Trusted and more relevant content

0303Work closely with 10 gaming communities & 30 school communities online

Helps distribute content to the right people plus creates relevant engagement

0404Integrate Game Jam Titan activities with a daily contest

Makes our audience aware about the concept in a fun way + more engagement

0505Create a mega contest entailing voting & mobile friendly application

Voting action creates virality, mobile friendliness creates better accessibility

0606Showcase participants, winners and their work

Creates recognition and motivates viewers

Our Key St r at egy El ement s

www.dotConverse.com

01PRE EVENT

Create hype & awareness

02DURING EVENT

Create Engagement

03POST EVENT

Create Action & Extended Engagement & Reach

30% 50% 20%

OUR 3 PRONGED STRATEGY FRAMEWORK

www.dotConverse.com

5STARAction Points

Connecting with influencers and communities

Identified and leverage 10 gaming groups and 30 school groups & communities

Branding ElementsAll branding elements and logos were created and standardized along with templates to be used & headers or backgrounds to be used

eNewslettersSent enewsletters and mailers to a pre-collected database of students and teachers (from previous similar events)

Facebook EventA shareable and social event

created on Facebook

New Facebook Page for Game Jam Titans

A special page for GJT targeted at professional and amateur gamers only

Pr e Event Act i on Poi nt s

www.dotConverse.com

Incentivised Participation

Daily quizzes leading to a mega contest with voting mechanism

Live Update

Live tweets, photos and videos shared on the web. Cheering up the schools and participants via # and school groups content distribution (This was a delayed streaming and not completelyl live streaming)

Contest at the venue*

Motivate participants to check-in, tweet or participate in a live contest

ESSENTIALPLANThe whole idea was to extend the periphery of the event from restricted 6 cities to entire nation.

Specific groups, branded content and fun contests alongwith delayed-live content broadcast was leveraged to create reach and engagement

Dur i ng Event Act i on Poi nt sCOMPANY SLOGUN TEXT HERE

www.dotConverse.com

The participants and winners were showcased

Interviews of winners and participants were carried out on social platforms

Recognition

Did a survey with school students to understand their preference and also with a few participants .

Survey

All the photographs and videos along with the winning work was created on the website + on our social assets. The entire user base was updated so that they can access the same and share further

Assimilation

Post Event Act i on Poi nt s

DistributionDistribute the key content To relevant websites, blogs and groups

www.dotConverse.com

What We Did| Social Media

A few key elements are being showcased here

Daily Quiz | Mega Contest with voting & mobile accessibility | Branded Content | Communities & groups on social media

Branded Content, Daily Quiz, Mega VotingContest, Community participation, SurveysInterviews etc.

Total Likes 10% Total Reach 21% Page Consumption 59%

Key Resul t s

www.dotConverse.com

Votes

Over200

People voted in the contest.

Referral Traffic

Over 12%Rise in referral traffic

Survey

Over 100 students participated in the post event survey

Ot her Benef i t s

www.dotConverse.com

Thank You

www.dotConverse.com