1. From the Pitch to the Relationship: How to Work with Brands #PitchToWin #TBEX 2. @SaraRobles 10 years experience in PR & Online Marketing. Managed more than 200 collaborations. @KatieHammel Senior Travel Editor, Viator. Manages Viators blog network, and blogger ambassador program 3. Do you want to: Increase your experience working on campaigns? Create bigger partnerships with well-known brands? This is for you! 4. Walk before you run! Personal goals from brand collaborations? What do you have to offer? What types of collaborations are more suited to you and the brand? Things to consider before your first pitch: 5. Open your eyes to new IDEAS! You are an expert: Content Social Media Consulting Social Media Copywriting Affiliation Events Workshops Brand amb. Sponsorships Webinars Leads 6. Choose your partners carefully! Do you like it? Does it fit you? 7. What do YOU have to offer? Do they need it? Be objective! 8. Craft a pitch that gets noticed What you have What you want Start small Build a relationship Values Negotiate 9. Numbers that matter Consumption metrics Audience growth Engagement Social media engagement Demographics Successful referrals Trends! 10. Your Offer Be unique & enlighten What should you charge? How to calculate know- how? Do the math! 11. What works? The DOs! DO: Explain who you are and what you offer Do your research Be specific Make it easy to work with you Show that you care! 12. Good Pitch Hi , Who you are, your offer, your stats Its not only about the numbers Show why this is a great fit Attachments / All contact details / Urls 13. Example of a Good Pitch: Sponsored One-Off Experience Hi , I'm a travel blogger who publishes and I am interested in working with . My blog receives monthly visitors with an average of views per post. I have followers (repeat for your top platforms among the most popular). . Though my blog is only a year old, it was ranked by as one of the best new travel blogs for . A recent campaign with generated more than or referrals to that companys website. . Im traveling to from and would love to do the . . Per the policy listed on your blog, in exchange for the tour and payment, I would contribute a post about the tour, with photos, to the Viator blog. I would also plan to cover the tour on my own blog and social media channels. . Relevant samples are linked below. Please let me know if you need any additional information. Thank you, Complete name / Blog url / Social media links / All contact details 14. Example of a Good Pitch: Ongoing Relationship / Referral Hi , I got your name from X/Weve previously worked together in on . My blog is and receives monthly visitors with an average of views per post. I have followers (repeat for your top platforms among the most popular). . Though my blog is only a year old, it was ranked by as one of the best new travel blogs for . A recent campaign with generated more than or referrals to that companys website. Im traveling to from and would love to do the . . Per the policy listed on your blog, in exchange for the tour and payment, I would contribute a post about the tour, with photos, to the Viator blog. I would also plan to cover the tour on my own blog and social media channels. . Relevant samples are linked below. Please let me know if you need any additional information. Thank you, Complete name / Blog url / Social media links / All contact details 15. Example of a Good Pitch: Larger Campaign Proposal Hi , I publish and I am interested in working with in a brand ambassador or ongoing partnership role. My blog receives monthly visitors with an average of views per post. I have followers (repeat for your top platforms among the most popular). . A recent campaign with generated more than or referrals to that companys website. I am also a brand ambassador for with great success. Post from the campaign has , and generated for the company. I know that you currently and I wanted to talk with you about your future plans for blogger collaboration. I am looking for a company to and I think would be a great fit because . Relevant samples are linked below and my media kit, with examples of previous brand campaigns, is attached. Please let me know if you are interested in discussing a possible partnership. Thank you, Complete name / Blog url / Social media links / All contact details 16. Be vague Be unrealistic Be careless Over-promise DONT: 17. Bad Pitch Hi , Over- promising on the results 18. Things to Avoid in Your Pitch Dear editor, I love your sight! I am the editor-in-chief of mytravelblog.com, an extremely popular blog, and I would love to work with you sometime! My blog has been ranked in the top 100 travel blogs by thatotherblogger.com and I know my readers would LOVE to learn more about your tours! I have a HUGE following! Ive been traveling full-time since 2011 so I can write about almost any destination and Im always on the move so Im sure we can find a place where I can review some tours. Im going to France soon. Let me know if you need anything! My readers love to travel and I know they would love to hear about your company. Id love to write about the Super Deluxe Ultimate 7-Day VIP Exclusive Experience. Can we set this up for three days from now? Im traveling with my photographer and four assistants (ages 3-9) so Ill need tours comped for all of us. In exchange for this two-hour tour I can guarantee seventeen blog posts and 40 social media mentions. Thanks, First name only, never says the name of the blog or attaches media kit or mentions stats 19. Material + Costs AVE: advertising value equivalency Per Project Rate Hourly Rate = Costs / Time Formula(s) What suit you best? 20. Negotiating DO your research Be realistic Expect to negotiate and .. be prepared to not get what you want... 21. Negotiating DONT Take it personally Ask for too much Inflate your numbers Over-promise Accept if dont like it 22. Ensure your partnership will grow Over-deliver Stay true to yourself Show that you value it Make collaborators life easier Ethics and professionalism Follow up! Be a blogger brands love to work with! 23. When things go wrong... Be solutions-oriented! How you react is what matters Speak up: the sooner, the better Be open to alternatives 24. Follow Up! Do what you promised Show the love Make connections Share results Highlight success Come up with solutions to improve Be proactive to expand partnership I JUST CALLED TO SAY 25. Results to Share Blog Post Social Media What else you did before, during, after? What else might wow me? I JUST CALLED TO SAY 26. Thanks & keep in touch! @KatieHammel - Katieh@viator.com @SaraRobles - Hi@sarification.com Dont forget to review us! http://tbexcon.com/evals http://bit.ly/TBEX-PitchtoWin facebook.com/travelbloggersexchange @tbexevents