How to Win and Keep Skydiving Sponsorships
-
Upload
dropzone-marketing -
Category
Sports
-
view
40 -
download
0
Transcript of How to Win and Keep Skydiving Sponsorships
![Page 1: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/1.jpg)
SPONSORSHIPSWINNING AND KEEPING
![Page 2: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/2.jpg)
WHO HERE HAS SPONSORSHIP AND TO WHAT DEGREE?
SPONSORSHIPS
![Page 3: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/3.jpg)
PAIN POINTSUNDERSTAND THE
OF MANUFACTURERS
![Page 4: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/4.jpg)
UNDERSTAND WHAT VENDORS ARE LOOKING FOR
PAIN POINTS
▸TOO CASUAL / INFORMAL WITH THE APPROACH
![Page 5: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/5.jpg)
NEVER ASK THE QUESTION, “WHAT DO I HAVE TO DO, TO GET SPONSORSHIP?”
DON’T ASK THAT, EVER. NOT EVEN AS A JOKE BECAUSE YOU THINK THE SPONSORSHIP REP IS YOUR BUDDY.
REP FROM MAJOR MANUFACTURER
DON’T DO THIS… LIKE EVER!
![Page 6: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/6.jpg)
THEY ARE NOT YOUR BUDDY WHEN IT COMES TO SPONSORSHIP. UNFORTUNATELY, THERE ARE A FEW PEOPLE WHO ARE NOT SPONSORED BY ____________ BECAUSE THEY DIDN’T DIFFERENTIATE BETWEEN FRIENDS AND BUSINESS.
REP FROM MAJOR MANUFACTURER
…AND TO FURTHER THE POINT
![Page 7: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/7.jpg)
UNDERSTAND WHAT VENDORS ARE LOOKING FOR
PAIN POINTS
▸NO FOLLOW-THRU
![Page 8: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/8.jpg)
OFTEN ONCE THE SKYDIVER GETS THEIR “FREE SHIT,” IT IS NEARLY IMPOSSIBLE TO GET ANYTHING IN RETURN. THEY FEEL THEY DESERVE THE FREE SHIT JUST BECAUSE THEY ARE “HOT SHIT.”
REP FROM MAJOR MANUFACTURER
A STRONG POINT BEING MADE HERE
![Page 9: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/9.jpg)
UNDERSTAND WHAT VENDORS ARE LOOKING FOR
PAIN POINTS
▸EXPECTATIONS NOT IN LINE WITH REALITY.
![Page 10: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/10.jpg)
“MANY IF NOT MOST SKYDIVERS MISTAKE THE PARACHUTE INDUSTRY FOR OTHER MAIN STREAM CONSUMER PRODUCT MARKETS. THE MARKETING BUDGET FOR SPONSORSHIPS IS NOT QUITE LIKE RED BULL.”
REP FROM MAJOR MANUFACTURER
EXPECTATIONS VS. REALITY
![Page 11: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/11.jpg)
UNDERSTAND WHAT VENDORS ARE LOOKING FOR
PAIN POINTS
▸OVER-ASSESSMENT OF ROI.
![Page 12: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/12.jpg)
“MANY SPONSORED ATHLETES DON’T PUT ENOUGH THOUGHT INTO ACTUAL ROI. IF WE SPONSOR A TEAM WITH $20K WORTH OF EQUIPMENT, THE MENTALITY SHOULD BE THEY’LL GENERATE AT LEAST THAT MUCH IN SALES.”
REP FROM MAJOR MANUFACTURER
WHAT’S THE ROI?
![Page 13: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/13.jpg)
HOW MUCH DO SPONSORED ATHLETES AFFECT YOUR BUYING HABITS FOR GEAR?
AN HONEST QUESTION
![Page 14: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/14.jpg)
Photo by Max Haim
![Page 15: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/15.jpg)
UNDERSTAND WHAT VENDORS ARE LOOKING FOR
PAIN POINTS
▸LACK OF UNDERSTANDING THAT YOU ARE AN EXTENSION OF THE COMPANY
![Page 16: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/16.jpg)
“MORE THAN ONCE, WE’VE BEEN SURPRISED TO HEAR OF OUR OWN SPONSORED ATHLETES VERBALLY TRASHING OUR GEAR.”
REP FROM MAJOR MANUFACTURER
YOU’RE A BRAND AMBASSADOR
![Page 17: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/17.jpg)
IS IT WORTH THE RISK?
PAIN POINTS
▸HIGH RISK & EXPENSIVE
![Page 18: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/18.jpg)
IS IT WORTH THE RISK?
PAIN POINTS
▸SHOPPING FOR BEST PRICE
![Page 19: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/19.jpg)
SHOPPING FOR THE BEST PRICE WILL ALWAYS RESULT IN NO SPONSORSHIP AT ALL.
REP FROM MAJOR MANUFACTURER
NEVER ASK:
![Page 20: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/20.jpg)
REP FROM MAJOR MANUFACTURER
“THERE IS A DIFFERENCE BETWEEN APPROACHING MORE THAN ONE MANUFACTURER, PROFESSIONALLY AND HONESTLY, AND SIMPLY HUNTING FOR A GREAT PRICE ON GEAR, YET SO MANY POTENTIAL ATHLETES CREATE A BLANKET PRESENTATION AND SEND IT TO SEVERAL MANUFACTURERS…
![Page 21: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/21.jpg)
REP FROM MAJOR MANUFACTURER
SOME EVEN SEND IT IN ONE E-MAIL AND EVEN WORSE, SOME HAVE DONE THAT WITHOUT PUTTING THE RECIPIENTS IN THE BCC LINE. INSTEAD, ATHLETES WHO ARE ONLY HUNTING FOR THE BEST PRICE SHOULD APPROACH DEALERS. THEY SHOULD ASK ABOUT THE POSSIBILITY OF A DEEPER THAN NORMAL DISCOUNT OFF THE LIST PRICE BASED ON A 3 – 5 RIG PURCHASE.”
![Page 22: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/22.jpg)
IS IT WORTH THE RISK?
PAIN POINTS
▸NOT KNOWING THE PRODUCT.
![Page 23: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/23.jpg)
SPONSORED ATHLETES
PAIN POINTS FOR ATHLETES
▸ NOT KNOWING HOW TO EXECUTE WELL
▸ NOT ENOUGH TIME TO EXECUTE
▸ OVERPROMISING / UNDERDELIVERING
![Page 24: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/24.jpg)
7 STEPS HOW TO GAIN SPONSORS IN
photo by Chad Wilcox
![Page 25: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/25.jpg)
STEP 1 SOLVE ALL OF THE PAIN POINTS LISTED
![Page 26: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/26.jpg)
MEDIOCRITY OPENS UP OPPORTUNITY.
James La Barrie
MY MARKETING MIND
![Page 27: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/27.jpg)
SPONSORSHIP | STEP 1 | CREATE AN EXTRAORDINARY FIRST IMPRESSION
SOLVE THESE ISSUES
▸CREATE A FORMAL PRESENTATION EXPLAINING HOW YOU INTEND TO GENERATE POSITIVE ROI AND LISTING ALL YOU WILL DO FOR THE COMPANY.
![Page 28: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/28.jpg)
YOU ONLY HAVE ONE CHANCE TO MAKE A GREAT FIRST IMPRESSION. KILL THE FORMAL PRESENTATION.
DON’T SCREW THIS UP
![Page 29: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/29.jpg)
SPONSORSHIP | STEP 1 | DO WHAT YOU SAY
SOLVE THE PAIN POINTS
▸DO WHAT YOU SAY YOU’LL DO… AND THEN OVER-DELIVER.
![Page 30: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/30.jpg)
SPONSORSHIP | STEP 1 | DON’T PUT THE RISK ON THE MANUFACTURER
SOLVE THE PAIN POINTS
▸REDUCE RISK WHEREVER POSSIBLE.
![Page 31: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/31.jpg)
SPONSORSHIP | STEP 1 | AIN’T NO ONE GOT TIME FOR THAT
SOLVE THE PAIN POINTS
▸HAVE A GREAT ATTITUDE. ALWAYS. EVERYWHERE. NO ONE LIKES A SKYGOD.
![Page 32: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/32.jpg)
STEP 2 FIGURE OUT HOW TO EXCEED EXPECTATIONS
![Page 33: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/33.jpg)
LOOK AROUND AND SEE WHAT THE BEST ARE DOING. ASK SPONSORS WHO THEY LOVE AND WHY… THEN BE BETTER THAN THAT.
WHO’S DOING IT THE BEST?
![Page 34: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/34.jpg)
STEP 3 VIEW YOURSELF AS AN EXTENSION OF THE COMPANY
![Page 35: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/35.jpg)
AN EXTENSION OF THE COMPANY… BE AN AMBASSADOR OF QUAN
WHAT DOES THAT MEAN?
▸YOUR PRESENTATION / STYLE
▸KNOW THE HISTORY OF THE COMPANY
![Page 36: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/36.jpg)
AN EXTENSION OF THE COMPANY… KNOW YOUR SH*T
WHAT DOES THAT MEAN?
▸KNOW THE PRODUCT INSIDE AND OUT AND THE DIFFERENCES TO OTHERS.
![Page 37: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/37.jpg)
AN EXTENSION OF THE COMPANY… REPRESENT
WHAT DOES THAT MEAN?
▸BE AN AMBASSADOR
![Page 38: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/38.jpg)
STEP 4 BE A CONTENT MARKETER.
![Page 39: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/39.jpg)
AT THE ABSOLUTE MINIMUM
THE MINIMUM EXPECTATION
▸SUBMIT YOUR BEST PHOTOS EVERY MONTH
▸ BUILD A STRONG SOCIAL PRESENCE
![Page 40: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/40.jpg)
AT THE ABSOLUTE MINIMUM
THE MINIMUM EXPECTATION
▸USE CORRECT SPONSOR #TAGS
▸ COORDINATE SPONSOR UNIFORMS
![Page 41: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/41.jpg)
AT THE ABSOLUTE MINIMUM
THE MINIMUM EXPECTATION
▸BRAND PLACEMENT
![Page 42: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/42.jpg)
TAKE IT TO THE NEXT LEVEL
EXCEEDING EXPECTATIONS
▸CREATE VIDEOS
▸UTILIZE FACEBOOK LIVE
![Page 43: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/43.jpg)
TAKE IT TO THE NEXT LEVEL
EXCEEDING EXPECTATIONS
▸MAINTAIN A BLOG “OUR JOURNEY TO NATIONALS POWERED BY PD” ETC
▸GENERATE CONTENT FOR MAGS
![Page 44: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/44.jpg)
STEP 5 COMMUNICATE.
Photo by Dave Wybenga
![Page 45: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/45.jpg)
COMMUNICATION
THE MINIMUM EXPECTATION
▸CHECK IN AT LEAST TWICE PER QUARTER
▸CREATE AND SUBMIT TEAM REPORTS
![Page 46: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/46.jpg)
COMMUNICATION
THE MINIMUM EXPECTATION
▸SUBMIT PHOTOS AND GEAR FEEDBACK UNTIL YOU ARE TOLD TO STOP.
![Page 47: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/47.jpg)
REP FROM MAJOR MANUFACTURER
“KEEP COLLECTING AND CATALOGING THEM BOTH FOR SUBMISSION LATER. OUR BEST TEAMS SEND ME PICTURES AFTER EVERY EVENT OR CAMP AND GEAR FEEDBACK QUARTERLY (-ISH). USUALLY THE PHOTOS COME AS A LINK TO SOME FILE SHARING SITE LIKE WETRANSFER.COM, OR A DROPBOX FOLDER. EVERY PHOTO DOES NOT HAVE TO BE MAGAZINE COVER WORTHY. JUST SEND PHOTOS WHERE SMILES AND PRODUCT LOGOS ARE VISIBLE. LET THE GRAPHIC ARTIST AT THE MANUFACTURER WORRY ABOUT HOW TO USE THEM.
![Page 48: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/48.jpg)
REP FROM MAJOR MANUFACTURER
POSITIVE GEAR FEEDBACK SHOULD COME IN SHORT BULLET COMMENTS THAT CAN BE EASILY QUOTED IN PRINT AND ONLINE ADVERTS.
“NEEDS IMPROVEMENT” FEEDBACK SHOULD COME IN THE FORM OF AN E-MAIL WITH SUPPORTING PHOTOS OR VIDEO.
![Page 49: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/49.jpg)
COMMUNICATION
EXCEEDING EXPECTATIONS
▸ASK IF THERE’S ANYTHING YOU CAN DO. PITCH IDEAS. DON’T WAIT TO BE ASKED.
▸OFFER TO DONATE YOUR TIME AS AN LO, ‘SPONSORED BY UPT VECTOR’
![Page 50: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/50.jpg)
COMMUNICATION
EXCEEDING EXPECTATIONS
▸OFFER TO PACK FOR A DAY DURING A BOOGIE / ASSIST WITH TENT SETUP
![Page 51: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/51.jpg)
STEP 6 YOU’RE A PROFESSIONAL. ACT LIKE ONE.
Photo by Dave Wybenga
![Page 52: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/52.jpg)
BEING PROFESSIONAL
THE MINIMUM EXPECTATION
▸PUT A LOT OF EFFORT INTO YOUR PITCH AS IF IT WERE FOR A MAJOR JOB
▸PROMPT E-MAIL RESPONSE
▸SHARING SPONSOR CONTENT ON FB
▸DELIVER WHAT YOU PROMISE
▸DON’T BE CASUAL
![Page 53: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/53.jpg)
BEING PROFESSIONAL - SAY THANK YOU REALLY, REALLY WELL
EXCEEDING EXPECTATIONS
▸CREATE A PLAQUE THANKING THE SPONSOR
▸WRITE PERSONAL LETTERS TO DIR. OF SPONSORSHIP AND COMPANY OWNER
▸SEND A COFFEE TABLE / PHOTO BOOK SHOWCASING THE TEAM USING THE PRODUCTS
![Page 54: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/54.jpg)
STEP 7 SHOW YOUR WORTH
Photo by Dave Wybenga
![Page 55: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/55.jpg)
SHOW YOUR WORTH
RECORD EVERYTHING▸BENCHMARK WHAT YOU SAID
YOU’D DO, WHAT YOU DID AND WHEN YOU DID IT.
▸RECORD ANY SALES WHICH OCCURRED AS A RESULT OF YOUR EFFORT
![Page 56: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/56.jpg)
SHOW YOUR WORTH
RECORD EVERYTHING
▸SUMMARIZE WHAT YOU DID AND HOW YOU WILL IMPROVE NEXT YEAR
![Page 57: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/57.jpg)
STEP 8 PERSONALITY.
Photo by Dave Wybenga
![Page 58: How to Win and Keep Skydiving Sponsorships](https://reader031.fdocuments.in/reader031/viewer/2022022200/58ae6bb21a28abd11c8b5981/html5/thumbnails/58.jpg)