© 2009 Maslon Edelman Borman & Brand, LLP

How to Web 2.0: Hands-On Guidance to Social Networking and

New Technologies for IP Lawyers and Businesses

Presented by

Leora Maccabee

Maslon Edelman Borman & Brand, LLP

September 25, 2009

© 2009 Maslon Edelman Borman & Brand, LLP

*Image: Littlebigplanet-forum on Flikr

© 2009 Maslon Edelman Borman & Brand, LLP

Introduction

IP lawyers should use Social Media like vitamin supplements.

They are beneficial, but you must follow the directions, use wisely, strategically and in moderation.

© 2009 Maslon Edelman Borman & Brand, LLP

LinkedIn: The big deal.Network of 40 million users around the world. 170 industries. 200 countries. 840,000 people in the law practice industry. 385,000 lawyers.

© 2009 Maslon Edelman Borman & Brand, LLP

Why Every Lawyer Should Join LinkedIn

• Non-exclusive and open

• Virtual, updated Rolodex

• Brand yourself and your work

• Client, employer, job and reference searches

• Networking opportunities

• Basic level is free

© 2009 Maslon Edelman Borman & Brand, LLP

LinkedIn How Tos: Basics, Beef, Build & Brand• Basics: Sign up at www.linkedin.com.

Content. SEO. Links. Vanity url.

• Beef it up: Groups, Applications, Recommendations

• Build your network: Backwards and forwards. Personal invites.

• Brand yourself: Status posts. Q & A. Connect others. Events.

© 2009 Maslon Edelman Borman & Brand, LLP

Blogs and Google Reader: Reading ‘em and Feeding ‘em

© 2009 Maslon Edelman Borman & Brand, LLP

Why read blogs? • New insight into contemporary legal issues

• Opportunities to see how other lawyers in deal with problems or new case law

• Connections for the development of future business relationships.

• Interactive and conversational

• Write your own – become a thought leader

© 2009 Maslon Edelman Borman & Brand, LLP

Blog How Tos: Find, Read, Feed, Follow.

• Find ‘em: My list, Google, Link Love.

• Read ‘em: Online, email, RSS. Check the citations and credentials.

• Feed ‘em: Google Reader

• Follow ‘em: and email

• (Create ‘em: Wordpress, Blogger)

© 2009 Maslon Edelman Borman & Brand, LLP

JD Supra• Publish your legal work online

for free. JD Supra distributes it through RSS feeds, Twitter, Facebook, LinkedIn, and online news feeds.

• Legal research – browse legal articles, analyses and documents.

• Free vs. paying accounts

© 2009 Maslon Edelman Borman & Brand, LLP

Facebook• Why lawyers should use Facebook:

to network for referrals; research defendants and potential jury members; market your law firm or company; vet potential legal hires or current employees.

• Create a profile, set your privacy settings, and then connect online.

© 2009 Maslon Edelman Borman & Brand, LLP

Iphone and Blackberry• Free and cheap applications

• Take notes while driving, check your email, browse the FRCP, update Facebook, track billable time, edit documents and spreadsheets, share files, map your location or find the closest grocery store.

• iPhone App Store and Blackberry App World

© 2009 Maslon Edelman Borman & Brand, LLP

Twitter• 140 characters

• See what people are saying about your firm, company or products; connect with other lawyers; make yourself available to media personalities; and expose new audiences to your legal services.

• Sign on and brand yourself

• Twitter etiquette

© 2009 Maslon Edelman Borman & Brand, LLP

Martindale-Hubbell Connected and Legally Minded•Both MH-Connected and Legally

Minded are in draft versions

• Why join? Create a profile; connect with colleagues; join groups; exchange ideas, files & resources; upload blog posts or documents; and explore legal resources on a variety of issues.

• Great for thought leaders

© 2009 Maslon Edelman Borman & Brand, LLP

Legal OnRamp• Legal OnRamp is for in-house

counsel & firm lawyers that can add value. Request or be invited.

• Why Join? Public and private conversation and networking; discuss the law with firm lawyer experts & read legal documents submitted by firm lawyers to answer legal questions or assess for future hiring; searches & FAQs.

© 2009 Maslon Edelman Borman & Brand, LLP

Conclusion

IP lawyers should use Social Media like vitamin supplements.

They are beneficial, but you must follow the directions, use wisely, strategically and in moderation.

© 2009 Maslon Edelman Borman & Brand, LLP

Questions? Contact me.Email:

Leora.Maccabee@maslon.com

LinkedIn: www.linkedin.com/in/leoramaccabee

Twitter:

www.twitter.com/Leoramaccabee