CEED@ 2016 @nnu[l G_n_r[l M__ting Int_rn[tion[l Pl[z[ Hot_l & Conf_r_n]_ C_ntr_

W_^n_s^[y, J[nu[ry 25, 2017

2:00 – 5:30 pm

@GEND@

2:00 pm Call to Order/Chairman’s Opening Comments/State of the Union

2:30 pm Leah Olson, President, Agricultural Manufacturers of Canada (AMC)

3:00 pm CEEDA Board Elections

3:30 pm J.P. Gervais, Chief Agricultural Economist, Farm Credit Corporation

4:15 pm Ministry of Agriculture, Ontario Farm Implements Branch

4:45 pm Tim Rickert, Business Valuations, Merger & Acquisition & Litigation Specialist, BDO

6:00 pm Group Dinner

7:30 pm Entertainment – Denis Grignon

8:30 pm Hospitality Rooms

CEEDA AGM, Wednesday, January 25, 2017 2:00 – 5:30 pm

Guest Speakers

Chief Agricultural Economist at FCC.

J.P. has over 20 years of experience analyzing domestic and international agricultural policies

and markets, and his insights help guide strategy and monitor risk throughout the corporation.

He’s frequently a featured speaker at national and international conferences, addressing global

trends and the linkages to agri-food markets.

In addition to acting as an FCC spokesperson on economic matters, J.P. provides commentary

on the agriculture industry through videos and the FCC Ag Economist blog.

Background

Prior to joining FCC in 2010, J.P. was a professor of agricultural economics at North Carolina

State University and Laval University. He also held the Canada Research Chair in Agri-

Industries and International Trade at Laval.

J.P. is Past-President of the Canadian Agricultural Economics Society. He obtained his Ph.D. in

economics from Iowa State University in 1999.

JP will be offering a presentation/discussion on the subject of the Canadian/Ontario

agricultural economy, identification of events that have/will impact it most (i.e. Brexit) and

effects of such events.

CEEDA AGM, Wednesday, January 25, 2017 2:00 – 5:30 pm

Business Valuations, Merger & Acquisitions, and Litigation Support Specialist

A partner with BDO, Tim has fifteen years of experience in BDO’s financial

advisory services practice. He is responsible for providing valuation and

litigation support services in the Southern and Midwestern Ontario

Region. These services include rendering independent valuations,

providing assistance to clients and colleagues with respect to purchases and

sales of businesses, corporate finance transactions, and providing assistance to lawyers and

colleagues in quantifying damages, determining business values, resolving disputes and preparing

evidence for trial.

Overview

Tim will present his thoughts about the Do’s and Don’ts of transitioning your business. This can

be for transition to family, employees or a third party sale. Tim will provide some stories of

transactions he has been involved with and there will be time for some questions and answers.

President, Agricultural Manufacturers of Canada (AMC)

Leah Olson took over as President of the Agricultural Manufacturers of

Canada on March 2, 2015. Having grown up on a grain farm in

southwestern Saskatchewan, Leah has a unique understanding of the

important innovations being made in agricultural equipment manufacturing and is committed

to helping the industry grow. Leah has been a trusted business advisor and leader in the

private and public sectors since 1987. She has a MBA from Queen’s University as well as a

Master’s Degree in Public Policy and Administration from Concordia University.

W_^n_s^[y, J[nu[ry 25th

7:30 – 8:15 pm

Imm_^i[t_ly Following ^inn_r [t 6:00 pm

JANUARY 26

DEALER FORUM 2017

International Plaza Hotel & Conference Centre, 655 Dixon Road, Toronto, Ontario

“Climb Beyond YOUR Next Summits!”

DEALER FORUM 2017

A G E N D A

6:30 – 7:30 am Breakfast

8:00 am Opening Comments

8:15 – 9:30 am David Rodney

9:30 – 10:15 am Coffee Break & Exhibits

10:30 – 11:30 am **Consecutive Sessions

Session 1: Jim Bottomley

Session 2: Dave Gross – “Managing

Iron Sales People…How Not to Suck”

11:30 – 1:15 pm Lunch & Exhibits

1:30 – 2:30 pm **Consecutive Sessions

Session 1: Ron Tite

Session 2: Dave Gross – “Activating

the Superpower of Sales Intelligence”

2:30 – 3:15 pm Coffee Break & Exhibits

3:00 – 4:00 pm Meg Soper

“The psychology of an organization’s leader is the difference between success and failure. To be successful in business, a leader must learn to destroy the limitations in his or her mind. But to be a leader in your field, you have to master your psychology and make sure you acquire the skills that you’re missing. Success is actually 80% psychology and 20% mechanics. Challenges are inevitable but we have to train ourselves to focus on what we can control. There is no shortage of risk and uncertainty in today’s world. Still, it’s remarkable just how much we ARE able to predict just by considering what point a business is at in its natural lifecycle. Just like teenagers and 40-year-olds have predictable problems, a business too, has foreseeable challenges. A business might have all the right ideas and the mechanics to do the right thing but without the psychology to do the right thing at the right time, it’s a losing battle.”

-Tony Robbins, “Top 200 Business Gurus”, 2003

JANUARY 26 DEALER FORUM 2017 International Plaza Hotel & Conference Centre, 655 Dixon Road,

Toronto, Ontario

“Climb Beyond YOUR Next Summits!” How are things at work? Is it still business as usual? Because

somewhere, you have a competitor that is doing business unusually –

reshaping values, changing rules, transforming business models,

resetting the agenda. With the focus on the reset imperative and what

that means for equipment dealership community, Dealer Forum 2017

brings you the people, ideas and inspiration to create a robust,

sustainable future for yourself and your business. Our speaker/presenters

have one thing in common – they understand the importance of thinking differently. They want to encourage you to hit reset to overcome legacies

and introduce organizational change.

Featured Speakers:

David Rodney

Jim Bottomley

Ron Tite

Meg Soper

David Gross

CANADA EAST EQUIPMENT DEALERS’

ASSOCIATION Unit C1, 580 Bryne Drive Barrie, Ontario L4N 9P6

Ph: 705.726.2100

Fax: 705.726.2187

An organization's ability to learn, and translate that

learning into action rapidly, is the ultimate

competitive advantage.

- Jack Welch, Former Chairman & CEO of GE

One of the very few people in world history to successfully summit the world’s

tallest mountain, Mt. Everest – not just once, but twice. Dave Rodney’s

photography, videography and written work have been utilized by the likes of

National Geographic, The BBC, The New York Times, Life and Discovery

Channels International….and even “Oprah”. He is featured in over 20 books

and documentaries, including “Heroes with Heart”, “Extraordinary Lives”, “and Lost in Everest’s Death

Zone” and “Back to Everest – the Dave Rodney Story.

When we travel towards goals which are truly worth striving for, we are often faced with a myriad of

situations we will either consider problems that threaten our dreams, or challenges which will

enhance our development – depending on our attitude.

In this gripping multi-media presentation (which includes life and death accounts of rescues on the

highest mountains in the world), you will appreciate why Dave maintains that with proper and

strategies, our pilgrimage may be easier than we might first imagine. Dave Rodney will energize and

empower attendees with practical skills and attitudes to succeed in scaling the personal and

professional Everests you are faced with every day.

From Fortune 500’s to non-profits, Jim Bottomley has advised

organizations across sectors as they set about charting a path for the

future. Providing insight into how social, economic and demographic

trends are shaping the years ahead, Bottomley’s presentations

combine humor, high-energy and practical examples to leverage

future changes for success.

A graduate of the Ivey School of Business at the University of Western Ontario, Bottomley is an

entrepreneur and consultant who combines unique planning models with lessons from his own

business experience to inspire innovation, uncover opportunity, boost results and cope with the stress

of rallying change. Bottomley suggests we are entering a new economy, the Innovation Age, where

change is accelerating and technology is transforming organizations like never before. As opposition

to change rises, management faces the dark night of the innovator. That is the time when leaders

back away from the change. Many initiatives die at this point.

Effective change planning means systematically examining the likely good AND bad results of the

change. Then deciding what specific actions will help embrace the good and conversely, which

specific actions will help avoid the bad. Let’s head into the future with eyes wide open.

David Rodney

Jim Bottomley

Relevant, engaging and interactive, branding and creativity

expert, Ron Tite exceeds expectations each and every time he takes

the stage. Named one of the “Top 10 Creative Canadians” by

Marketing Magazine, he’s been an award-winning advertising

writer and creative director for some of the world’s most

respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft and

Volvo. Currently Tite is the CEO of The Tite Group, a content marketing agency based in Toronto.

Addressing a variety of topics surrounding branding, corporate strategy, creativity, content and social

media, Tite’s presentations are not only information-packed, they’re also infused with his unique humor –

guaranteed

Low production costs, easy distribution and suddenly, everyone’s a creator. Consumers can now fill

their day with content dedicated to their hobbies, passions and the things that interest them most. For

business, that’s a problem.

See, consumers used to vote with their wallets. Now they vote with their time. And you know who’s

winning the battle for time? Other consumers. Yup. Right now, your customers are more creative than

you are. They’re more innovative than you are. They’re more authentic than you are. Often, they’re

even more helpful than you are.

In the battle for time, your competition isn’t the category leader. It’s the Internet and Social Media. It

doesn’t matter if you’re selling a product, pitching a new idea or trying to get a raise, your biggest

challenge is someone willingly giving you the time to do it.

Recognized as one of the premier motivators in Canada, Meg’s diverse content

has been shaped by her experiences as a staff nurse and later, as an operating

room nurse in regional and major urban teaching hospitals. A highly sought after

speaker throughout North America, Meg has shared the stage with many

celebrities, including Ray Romano and Ellen DeGeneres.

The pace of change in our lives continues to pick up speed. Whether you are faced with stress in the

workplace or the inevitable obstacles of daily living, this presentation offers a refreshing perspective.

This motivational life balance presentation delivers insight and practical strategies that both entertain

and inspire.

Ron Tite

Meg Soper

Dave Gross, President of InternationalAgUniversity (IAU) grew up on his

family farm in Southern Alberta. He attended Olds College, a leading

agricultural post-secondary institution where he graduated with diplomas in

Crop Production and Agronomy. David’s business career includes Sales

agronomist at a chemical and fertilizer dealership; operating a large scale

custom application company; sales, sales management and dealer principle in shortline farm equipment

dealerships; sales in heavy truck sales spanned numerous countries over 4 continents; growing sales and

managing salespeople at one of North America’s largest irrigation dealerships. IAU is part of Sales Academy

Inc. and was founded by Frank Lee of Texas. IAU develops the salespeople of the future with the philosophy

of “customer for life”.

SESSION #1 - Managing Iron Sales People…. How Not to Suck

Have you ever wondered why a salesperson just can’t seem to get it together? They seem to hit the

ground running and then fizzle, struggle to sell or just plain don’t want to get out of the office. You

know they have the right stuff or you would never have hired them in the first place? Have you ever

wondered why some are superstars while others can’t find their groove? In this session, Sales

Managers will discover what holds salesmen from reaching their full potential and learn tips what

they can do about it.

SESSION #2 – Activating the Super Power of Sales Intelligence

Have you ever wondered why the guy in the next office seems to sell more than you? He seems to

have all the luck and you just can’t get a break. What is he doing differently? You work just as hard

and everything seems to just always go their way. Yes, your sales are ok, but they could be better and

you know it. Attend this mini training session and learn about the 8 things that will put your sales

career into a new level of professionalism and help you earn more income.

*Each of these sessions will be an hour long with a brief question and answer period.

David Gross

Dealer Forum 2017 “Climb Beyond YOUR Next Summits”

January 25 & 26, 2017

International Plaza Hotel & Conference Centre – Toronto

Registration Form Completed forms can be sent by email to office@ceeda.ca or by fax to 705.726.2187

Dealership Name:

Mailing Address:

City: Postal Code:

Phone:

Primary Contact Name:

Primary Contact Email:

Full Delegate Registration – January 25 & 26 $375 + hst (per person)

Registration includes admittance to the AGM, speaker events both days and meals.

My Cheque is Enclosed

Please charge my credit card Visa MasterCard

Credit Card number: Expiry Date:

Name of Cardholder: Authorized Signature:

Attendee registrations are non-refundable and will be invoiced to

As noted, the event will be held at the International Plaza Hotel & Conference Centre. Parking is included in your registration. We have secured a special guest room rate of $159 single or double, deluxe or suites, all newly renovated.

To receive the CEEDA special rate, room reservations must be made before December 30, 2016 by calling 416-244-1711 and quote Group Code “CEE”.

Three of the first 50 registrants to Dealer Forum 2017 will be eligible to have their names entered into a draw to win an upgrade from single/double room to a complimentary hotel Suite.

Draw will be made and winners announced and notified, December 1, 2016.

AGM Dinner ONLY $85 + hst (per person)

SINGLE SESSIONS: (registration for those participating in the following sessions ONLY) “Managing Iron Sales People: How Not to Suck” (for Sales Managers) $275 + hst (per person)

“Activating the Superpower of Sales Intelligence” (for Salespeople) $275 + hst (per person)

Please provide attendee name(s) and program option. Attendee: Attendee: Attendee: Attendee: Attendee: Attendee: