How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.
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Transcript of How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.
![Page 1: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/1.jpg)
How to vacation in
Hawaii anytime you want ... using
none of your own money
How to vacation in
Hawaii anytime you want ... using
none of your own money
Brett McFallBrett McFall
![Page 2: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/2.jpg)
• Why can't you currently fly to Hawaii any time you want ... for as long as you like ... using NONE of your own money?
• Working for an employer doesn't work
• Running a business with employees doesn't work
• Working HARD doesn't work ... but working smart does
• What is "working smart?"
![Page 3: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/3.jpg)
WORKING SMART IS...
•Knowing how to create a passive income out of nothing
•Knowing how to create a passive income that requires very little work
•Using a system that is proven to work
•Knowing how to replicate that system over and over again
• If you had this knowledge, how would it change your life?
![Page 4: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/4.jpg)
www.scrapbookingprofits.com
![Page 5: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/5.jpg)
www.scrapbookingprofits.com
April 05US$1505
![Page 6: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/6.jpg)
www.scrapbookingprofits.com
March 05
US$2506
![Page 7: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/7.jpg)
www.scrapbookingprofits.com
February 2005
US$1729
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www.scrapbookingprofits.com
January 2005
US$1786
![Page 9: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/9.jpg)
www.scrapbookingprofits.com
Dec 2004
Nov 2004
Oct 2004
$1702.35
$2612.48
$2,615.90
![Page 10: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/10.jpg)
• Are you going to have to learn new things?
• Are you going to have to take action ... even when you're scared?
• Are you going to have to invest time, money and effort?
• Will it be worth it?
![Page 11: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/11.jpg)
I have the whole system down-pat from start to finish
I have the marketing secret that makes this whole system run
Without it you're doomed to fail
Only a fraction of people know it
The same secret that produces automatic sales on these sites too...
Guess what?
![Page 12: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/12.jpg)
www.passthebutterplease.com
![Page 13: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/13.jpg)
www.westernsydneynerd.com
![Page 14: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/14.jpg)
www.thenakedcopywriter.com
![Page 15: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/15.jpg)
www.burpiesbybrett.com
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www.baldheadedbastard.com
![Page 17: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/17.jpg)
A magic formula I
use to write the words
on the page
The most important secret of all is...
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UNDERSTAND THIS ONE TRUTH:
How your
web page
is written
is the
single
most
important
factor of
any
website
![Page 19: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/19.jpg)
• Search engine optimisation
• Google advertising
• Product development
• Niche markets
• Audio & video combined
• Business strategy ... or anything else
COPYWRITING IS MORE IMPORTANT THAN:
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But before we get on to that:
There's something important I want to show
you...
How to createa "killer" product!
![Page 21: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/21.jpg)
• Discovered Ed Dale And Frank Kern’s UNDERACHIEVER FORMULA in May 2004
• Watched breakfast TV Friday July 2• The weather girl told me that
“Scrapbooking” was the fastest growing hobby in Australia
• My little peabody brain thought ... “Hmmmm”
How I created a "killer" product
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• Instantly visited:http://inventory.overture.com
144,000 people
search for
scrapbooking EVERY
month!
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• Had to think of an angle
• Checked out my competition and found only 1 business showing people HOW TO MAKE MONEY from scrapbooking
• Low competition ... great market
• Set up a “Flycatcher Page” to find people who were interested in Scrapbooking
How I created a "killer" product
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My Flycatcher Page:
![Page 25: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/25.jpg)
• Asked them to tell me their most pressing question about how to make money with scrapbooking
• 30 little souls left me their questions Thank you ... Thank you ... Thank you!
• Gave the list of questions to a ghostwriter at elance.com
How I created a "killer" product
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• 14 days later ... the ghostwriter came back with the e-book ready and all the questions answered
• Cost: US$800• I wrote a sales letter following my
"magic formula" with a name that sounds like a human bodily function
• Buuuuuuuuurrrrrrrrpp.....
How I created a "killer" product
![Page 27: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/27.jpg)
www.scrapbookingprofits.com
![Page 28: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/28.jpg)
• I placed some ads on Google.com at 30c a click, with a spend limit of $20 a day
How I created a "killer" product
![Page 29: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/29.jpg)
• Everyday 1.3% of people who search for “scrapbooking” ... or hundreds of other associated words ... CLICK on my ad and read my letter
• 3.6% of those people go on to buy my Scrapbooking e-book at $27.77
How I created a "killer" product
![Page 30: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/30.jpg)
• Everyday 1.3% of people who search for “scrapbooking” ... or hundreds of other associated words ... CLICK on my ad and read my letter
• 3.6% of those people go on to buy my Scrapbooking e-book at $27.77
How I created a "killer" product
![Page 31: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/31.jpg)
• I don’t ship the product – it’s electronic
• I just sleep• My ads cost me $21 a day and
make me up to $83 a day• Every morning I check my email and
there are 3 sales ALWAYS ... and often 5 or more
• In a matter of 5 weeks I created a yearly income of $27,921
How I created a "killer" product
![Page 32: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/32.jpg)
• I don’t ship the product – it’s electronic
• I just sleep• My ads cost me $21 a day and
make me up to $83 a day• Every morning I check my email and
there are 3 sales ALWAYS ... and often 5 or more
• In a matter of 5 weeks I created a yearly income of $27,921
How I created a "killer" product
![Page 33: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/33.jpg)
•QUESTION:Can anyone do this?
•ANSWER:
No!
![Page 34: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/34.jpg)
There's one ONE thing stopping you
My Magic FormulaFor Writing The Letter
•Why is it so important?•Because you can't kick back in
Hawaii until you sell something•A good product is not going to
buy you a cocktail on the beach - your sales letter WILL
![Page 35: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/35.jpg)
• It's taken me over 10 years to perfect
• Responsible for hundreds of thousands of dollars in sales
• It answers the readers natural questions without them realising it
• And with every line they read it pulls them further and further into the letter
• Making them certain that: "This really sounds like the product for me."
Why my "magic formula" works:
![Page 36: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/36.jpg)
So let's reveal this "magic formula" that unlocks
the key to your dream lifestyle
B.U.R.P.I.E.S.
![Page 37: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/37.jpg)
The B stands for...
“Big Promise”
B.U.R.P.I.E.S.
![Page 38: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/38.jpg)
B.U.R.P.I.E.S.
![Page 39: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/39.jpg)
The U stands for...
“Use Imagination”
B.U.R.P.I.E.S.
![Page 40: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/40.jpg)
B.U.R.P.I.E.S.
![Page 41: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/41.jpg)
The R stands for...
“Rarity”
B.U.R.P.I.E.S.
![Page 42: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/42.jpg)
B.U.R.P.I.E.S.
![Page 43: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/43.jpg)
The P stands for...
“Points”
B.U.R.P.I.E.S.
![Page 44: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/44.jpg)
B.U.R.P.I.E.S.
![Page 45: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/45.jpg)
The I stands for...
“Irresistible Offer”
B.U.R.P.I.E.S.
![Page 46: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/46.jpg)
B.U.R.P.I.E.S.
![Page 47: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/47.jpg)
B.U.R.P.I.E.S.
![Page 48: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/48.jpg)
The E stands for ...
“Evidence”
B.U.R.P.I.E.S.
![Page 49: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/49.jpg)
Want proof of how profitable "Evidence" is?
![Page 50: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/50.jpg)
B.U.R.P.I.E.S.
![Page 51: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/51.jpg)
The S stands for...
“Sign Off”
B.U.R.P.I.E.S.
![Page 52: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/52.jpg)
B.U.R.P.I.E.S.
![Page 53: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/53.jpg)
B.U.R.P.I.E.S.• What if you had one of these
websites working for you on auto-pilot? $27,921 p.a.
• What if you had 2? $55,482 p.a.
• What if you had 3? $83,763 p.a.
• What if you had 4? $111,684 p.a.
• How would YOUR life change?
![Page 54: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/54.jpg)
Vacation Time Baby!
![Page 55: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/55.jpg)
Who here would like to know how to take your hot-selling $30 product
and turn it into a sizzling $3,000 product in no time
flat?
Now if that isn't exciting enough, here is where we go a little nuts...
![Page 56: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/56.jpg)
• If you have a $30 product, here’s how you turn that into a $3,000 product
• An E-book? Have someone READ every word into an MP3 recorder and you can effectively DOUBLE THE PRICE
• If it’s an audio product, you can have every word transcribed into a manual
• Yet your costs are still the same
Let’s look at the PRODUCT first:
![Page 57: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/57.jpg)
Add VALUE by doing this ...• "Interviews with customers" – find
out how it has changed their lives
• Add in a tips sheets on the topic
• Summarise the topic to make it simpler to understand (mini-manual)
• Create Camtasia tutorials to explain every step in detail
• Would you like an example?
![Page 58: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/58.jpg)
![Page 59: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/59.jpg)
• At this stage, you've now got yourself a US$300 product
• Everything is downloadable - so your costs have not increased
• And all you've used is your brains ... and a little bit time and effort
Let's pump it up even further...
![Page 60: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/60.jpg)
• Many experts will GIVE you bonuses for free! Just to publicise themselves
• Then ... what if you were to interview an expert within your industry and record the call?
• Don't stop there - do it once a week and record every call
• In one year’s time do you know how many expert interviews you'll have in your product?
![Page 61: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/61.jpg)
52 baby!
![Page 62: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/62.jpg)
Hitting the magic $3,000
• How much easier will it be to sell a $1,000 product when you’re throwing in 52 interviews valued at $47 each? (TOTAL: $2,444 value)
• So now you're selling a $1,000 product ... and your costs still haven't gone up
• What's more, you're much more attractive to affiliates
![Page 63: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/63.jpg)
An Absolute MASTER Strategy That Could Blow The Roof Off Your
Business• How to grow your database by tens of thousands of qualified people instantly...
• After each interview ask each expert if they’d like you to give every one of their customers a free copy.
• Then send them to your www.YOURSITE.com and their customers can have a pre-release copy
• But they must register their name and email address before they get the recording
![Page 64: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/64.jpg)
How to reach the magic $3,000• Offer personal coaching - add literally
another $1,000 onto the price• Record every one of the coaching
sessions and add those into the product too!
• Get 20 of these coaching sessions in the bag and you can add another $1,000
• ADDITIONALLY ... Start selling the whole package in PHYSICAL FORM - sell it for MORE than $3,000
• Costs will go up - but who really cares?
![Page 65: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/65.jpg)
Ready to take it up another notch?
• Turn your product into a LIVE seminar of 2 to 3 days length at US$2,000 a ticket
• Record the seminar and then add all the DVDs and CDs into your original product
• Sell the whole package for US$4,000
![Page 66: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/66.jpg)
Even further?
• Sell Reprint Rights Licenses to the whole physical product for US$10,000 a licence
• Sell Master Licences to the Reprint Rights package for US$50,000 a licence
Yikes your greedy!
![Page 67: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/67.jpg)
Can you hear
Hawaii calling?THAT is how you vacation
in Hawaii ANYtime you want ...
using NONE of your own money!
![Page 68: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/68.jpg)
Hawaiian Training Program
There's only 1 method oflearning that NEVER FAILS
1. Be TOLD how to do it
2. Be SHOWN how to do it
3. Be MADE to do it
![Page 69: How to vacation in Hawaii anytime you want... using none of your own money Brett McFall.](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ee65503460f94bf71f8/html5/thumbnails/69.jpg)
Hawaiian Training Program?
• Underachiever’s Weekend Pack - $997• Ad Pack - $2,497• 1 Year Online Coaching videos - $500• Burpies Copywriting Software - $97
(instant)• Building Wealth With Licensing - $97
(instant)• Interview Questions (instant)• Sample Reprint Rights Licence
• TOTAL: $4,188
$4,188
Only: $2,497
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