How to Use Viral Video to Market Your Small Business
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Transcript of How to Use Viral Video to Market Your Small Business
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Making your Video go Viral
Creating a Viral Video for Small Businesses
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Why should your small business advertise with a viral video?
O What will cost your company $50,000 to develop for TV, you might develop for the web with $500.
O On Facebook alone, you have 500 million involved contributors ages 12 to 65.
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Why should your small business advertise through a viral video?
O Promotional elements meant for web based use will be faster to produce compared to other media.
O There are not complex preparations necessary or legal documentation needed.
O Your business cannot develop a viral video however. O You can only create an awesome video
and hope that it goes viral.
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#1: Extremely targeted content
O It will be critical to start out by understanding who your projected audience is and what they are interested in, just like you would do when creating new merchandise.
O When you construct a video without any consideration of who will see it, you are wasting your effort.
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#2: Do not lie to your audience
O Awhile ago a viral video picked up well over five million visitors.
O It involved a man in a wet suit heading down a man made waterslide, launching himself in the air and landing in an inflatable kiddie pool.
O A few days after it launched, people wondered if the stunt was even possible.
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#2: Do not lie to your audience
O In the end, they proved the stunt was faked.
O The creators of the video eventually admitted that the whole event was computer generated and took the video down.
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#2: Do not lie to your audience
O There was a variety of undesirable commentary on YouTube.
O Shoppers do not enjoy getting tricked. When making a viral video, state right away that the video is promotional.
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#3: Customers don’t mind if a video is promotional, if they are
entertained
O Old Spice and Evian have videos that started on Television but became successful on the web.
O Both are visibly promotional yet also entertaining which means that potential customers are willing to watch them anyway.
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#4: Find a way to connect
O The easiest way to persuade anyone to circulate a video to family and friends is to stir up feelings, whether it is making them laugh or sob.
O In addition to emotion, you can find other common characteristics exist in many viral videos -- music, dancing, attractive women, Candid Camera-style pranks, babies and pop culture and political references.
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#4: Find a way to connect
O When implementing video as a marketing strategy, you truly need to understand your market and what would be of the most interest to them.
O The video should be smart and add to the virtual space, rather than interrupting it, which is often the effect of comedy or shock value.
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#5: Make it Quirky
O Predicting what will go viral is almost impossible, but a common characteristic of viral videos is "quirkiness.”
O There needs to be something new and different and maybe even a little weird to get the average individual to share a video.
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#5: Make it QuirkyO Piano-playing cats, finger-
biting babies, the Star Wars kid – many of us have viewed these viral videos on YouTube, chuckled and then distributed them to people we know.
O That is exactly the response marketer’s are looking for from potential customers.
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#6: Keep it short and sharp.
O A video needs to be easily viewed by a multitasking generation.
O It is best to persuade people early on, be interesting, not exceedingly promotional and don't abandon your marketing message towards the end because they may have clicked away by then.
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#7: Do not devote a lot of time or finances.
O The more funds spent putting together a video, the more viral it must be for your business to get a return on your investment. O So make it cheap.
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#8: Circulate itO When you have the video get
it out there. O Friday at noon is the best time
slot to launch a video -- many people are just returning from lunch and you can get a lot of views at once.
O Upload to web sites such as Facebook and Twitter, where sharing videos is both easy and expected.
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#8: Circulate itO Test several types of content,
launching it weekly and distributing everywhere.
O The goal will be to build a greater relationship with consumers through the use of engaging information, O Instead of hitting individuals over the
head with obvious hard sales practices.
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Going viral will not always generate money.
O A video may be watched by 5 million young adults, but if the merchandise is meant for the elderly, the views will not translate to actual sales and profits.
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Still not convinced? Here are several
results which might compel you to
contribute video posts to your
marketing campaign:
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Still not convinced ?O Internet video is considered the one
advertising platform with a growth rate of forty to sixty percent per year.
O More common media, such as television and print, have level or decreasing growth rates.
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Still not convinced ?O Internet video viewing is on the rise
across all demographics.
O A greater video readership may mean you can target additional potential customers and turn them into purchasers.
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Still not convinced ?O The Return on investment of getting
face-to-face with customer eyeballs through the use of online video is significant, due to affordable development and submission expenses.
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Still not convinced ?O A video is about 10 times more prone
to land in the top 10 search engine rankings over articles on the same product, because search engines seek to broaden their results.
O In other words, videos get preferential treatment, and there is a much better click through rate compared to text articles because videos appear with a hard-to-miss thumbnail.
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Still not convinced ?O Video is easily the most visceral and
interactive form of social networking, which makes it the most beneficial and engaging marketing tool.
O People recall video a lot more than, say, a banner ad.
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