How to use Valentine's day for Social Media

HOW TO USE VALENTINE'S DAY FOR SOCIAL MEDIA

MARKETING

Valentine's Day is just around the corner, and while many people view the occasion as an over-hyped, over- commercialised cash-in for big brands (probably true), that doesn't mean they don't go along with it! And for social media and content marketing, the provides a great opportunity to give your profiles an overhaul and pump out some powerful related content to help grow brand loyalty and increase sales. Here are just a few examples of how to use Valentine's Day for social media marketing:

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1. UPDATE YOUR FACEBOOK COVER IMAGE

Giving your Faceboook cover a Valentine's makeover is a simple and powerful way of promoting the event to your fans, particularly if the product you offer - as in the case of Hotel Chocolat above - is heavily linked to the day. As many people will click on your new cover image for a closer look, don't forget to include a description, call to action, and a link to where you want them to go, e.g. your Valentine's online shop.



2. UPDATE YOUR TWITTER HEADER IMAGE AND BACKGROUND

Walmart has amassed over 300,000 followers on Twitter, and it knows - with its love heart-themed Twitter background and header image, that it can communicate a powerful message about its Valentine's offerings to them. There's no hard sell with the images, but take a closer look what their Bio has been changed to: "Save Money, Live Better. Let us help with your Valentine’s Day needs. Tweet @Walmart for inspiring gifts ideas for your sweetheart this Valentine’s season!" Not only will this call to action be seen by Twitter users, but it also appears underneath Walmart's Twitter page description on Google search.



3. SHARE IMAGES, OFFERS, AND PROMOTIONS

Of course, Valentine's Day can also be used as a way to directly market to your customers via status updates across social media. In my case, 500 Social Media Marketing Tips is hardly the most romantic of gifts, so I've gone for a very playful approach. With a bit of creativity, you can capitalise on the impact of Valentine's Day whatever your business type. For example, a company that sells printer ink could launch a Valentine's Day offer for X% amount off Product X because they love their customers so much, or a pet store could remind people not to forget about the four-legged friends in their life that deserve a little Valentine's Day treat too. http://www.cygnismedia.com/




4. INSTAGRAMLOVE

Nothing says ‘Valentine’s Day’ more than a picture of the roses given to you, the amazing dinner you shared, or a picture of the sunset on your after dinner walk. Photos provide depth and context to a story, and truly are one of the most engaging forms of social sharing. To leverage one of the most rapidly growing social channels, we suggest having the users upload a picture to Instagram that represents Valentine’s Day to them. Be sure to ask your audience to tag their photos with the hashtag that you have chosen so you can search.



INNOCENT SMOOTHIES – LABEL OF LOVE

A really nice campaign from Innocent here, asking people to create personalized logos for that special someone. Rather than just being a competition, this is a campaign that everyone can access. Through the Valentine’s website you can customize your own label by selecting a smoothie recipe, adding on a personal message and then print it out to add onto an Innocent bottle to give as a special surprise.



Conclusion

These examples are just the tip of the iceberg when it comes to hopping on the Valentine's Day bandwagon to help customers to love your brand more, or tell them how much their love and support means to you. How will you be using

Valentine's Day in your social media marketing? Let me know in the comments below!



How to use Valentine's day for Social Media

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