How to Establish Yourself as an Expert (Without Calling Yourself One)
How to use social media for business without making an ass of yourself
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The Golden Rules of Social Media for Business
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A presentation I gave for the International Association of Business Communicators in Christchurch, NZ.
Transcript of How to use social media for business without making an ass of yourself
The Golden Rules of Social Media for Business
What you came here for
1. Social media overview2. Some specific social media channels3. Why your business should care4. Social media etiquette
What you really came here for
And now for a brief interlude...
http://www.youtube.com/watch?v=sIFYPQjYhv8
[video] Social Media Revolution from Socialnomics
author Erik Qualman
So what is this social media stuff anyway?
Social media: the term used to describe websites that enable
interaction among people
What it is, really…
How many of us...
• Have watched a video on YouTube?• Read blogs?• On Facebook?• On LinkedIn?• Comment on blogs?• Write a blog?• Have a Twitter account?• Use your Twitter account?
How New Zealand compares
Source: Perceptive Attitude New Zealand survey
How big is social media in NZ?
45% of us have downloaded, streamed or watched a video clip
48% of us have created an online profile
37% of us have downloaded, streamed or listened to music
Source: The Nielsen Company
Source: Compete
The big numbers
Let’s look at some specifics
Blogs
• Two hundred million blogs• Easy to start, difficult to maintain
• Profiles for friends and family• Exchange personal news, and
express brand loyalty• 350 million users
• >50 million users have created professional profiles
• Colleagues, collaborators, and close clients
• Network and referrals
YouTube
• Most popular online video site• Share and comment on video content
How big is YouTube?
It would take more than 400 years to watch all the videos on YouTube.
13 more hours of video are uploaded to YouTube every minute.
By the time you finished your 400 years, another 312,000 years of video will have been uploaded.
• Fastest growing social network• Short text messages (140 characters)
about activities and observations
How does it work?
Make it easy on yourself
Social media is mainstream
Social media is mainstream
Why should your business
care?
‘False’ is the term most closely associated with
advertising
Source: The Nielsen Company/BuzzMetrics
In whom do we trust?
Source: The Nielsen Company, April 2009
So how do you not make a dick of yourself?
1. Act with integrity2. Admit your mistakes3. Be audience-centric4. Be human
Act with integrity
Core Principles
Core Principles
• Genuine. • Honest. • Valuable. • Generous.• Setting the example.• Personal yet professional.• Open to feedback.
Core Principles
Core Principles
Admit your mistakes
Be audience-centric
Be human
Woooo Hoooo Thanks for following me on Twitter. Please check out our SEO & Internet Marketing Services
...whatever, loser.
Be yourself.
Your corporate purpose can be found in the humanity of your customers
???
Kaila Colbin, PMP, BScwww.missinglinknz.co.nz
[email protected]@kcolbin
@missinglinknz027 466 2530
Level 1, 107 Cashel Street
social media marketing for do-gooders
