Getting Financial Support For Your Blog Without Selling Your Soul
Market yourself without selling your soul
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Transcript of Market yourself without selling your soul
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Market Yourself Without Selling Your Soul
The practicalities of presenting the authentic you.
Michelle Hunter
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“… success and likeability are positively correlated for men, and negatively correlated for women…”
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Plan of Action
• Convince audience of value of
self-branding
• Excite audience about self-
branding
• Offer tips for actually doing it
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What does “Self-Marketing” look like?
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“Self-branding … is more about internal awareness and your external behaviour – not about marketing anythingexcept you in your daily attitudeand behaviour.”
Sherven, J. (2016)
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Getting Ahead
• Be professionally proactive during studies• Know your stuff• External appearance + personal
relationships
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1986 1991 1998 2003 20080%
5%
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Importance of external appearance at work, according to women in
business
Source: Bischoff, S. (2010) Wer Führt (die)Zunkunft? Männer und Frauen in Führungspositionen der Wirtschaft in Deutschland - die 5. Studie
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“It is not just about wearinga new dress ora new suit, but having a certain appearance and a certain charisma.
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How to Never Get Recognition
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10%
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Get Recognition
IMAGE
PERFORMANCE
EXPOSURE
Coleman, H.J. (
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This is what I did
• Signed up with social media networks• Created business cards• Joined network groups• Participated in network groups!• Spoke at conferences• Wrote articles • Said yes to things that scared me
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In Summary
• What have you got going for you?
• Who have you got going for you?
• How do you want to be seen?
• Just do it!
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