How to use Social for Corporate Communications

How to Use Social for Corporate Communications

Event 4 of 4 in Social Intranet Summer Series

Today’s Speakers

Kathryn EverestSr. Director, Business Consulting ServicesJive Software

Gia LyonsDirector, Product MarketingJive Software

QUICK REFRESHER


A social intranet should address three critical areas.

Official info & comms Finding info & experts Getting work done


To drive

Strategic Alignment

Innovation Productivity

Official info & comms Finding info & experts Getting work doneStrategic Alignment Innovation Productivity


Intranet (SharePoint)

Wikis

Email cascades

Town halls

All-hands calls

Printed publications

Department meetings

LMS

HRIS

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent

Product certification

Strategic Alignment Innovation Productivity

mobile access

reach & sentiment

KPI metrics

executive dashboard

Ask an expert for help

Reuse existing documents

Solicit input on decisions

Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project



Wikis

Email cascades

Town halls

All-hands calls


Department meetings

LMS

HRIS

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent


Corp directory

Shared drives/CMS

Communities of practice

Yammer

Chatter

IBM Connections

Email

LinkedIn

Google

Google+


mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard




Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project



Wikis

Email cascades

Town halls

All-hands calls


Department meetings

LMS

HRIS

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent


Email

Phone calls

Conf rooms

Web mtgs

Chat messaging

Wikis

MS Office

Google Docs

SharePoint

Dropbox

Basecamp

CRM, ERP

Develop products

Develop campaigns

Update websites

Plan events

Launch products

Create client presos

Write proposals

Manage client projects

Resolve customer issues

Corp directory

Shared drives/CMS


Yammer

Chatter

IBM Connections

Email

LinkedIn

Google

Google+


mobile access

actions

decisions

context

mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard




Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project



Wikis

Email cascades

Town halls

All-hands calls


Department meetings

LMS

HRIS

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent


Email

Phone calls

Conf rooms

Web mtgs

Chat messaging

Wikis

MS Office

Google Docs

SharePoint

Dropbox

Basecamp

CRM, ERP

Develop products

Develop campaigns

Update websites

Plan events

Launch products


Write proposals



Corp directory

Shared drives/CMS


Yammer

Chatter

IBM Connections

Email

LinkedIn

Google

Google+


mobile access

actions

decisions

context

mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard

All connected in a single system of collaboration and communication.




Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project



Wikis

Email cascades

Town halls

All-hands calls


Department meetings

LMS

HRIS

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent


Email

Phone calls

Conf rooms

Web mtgs

Chat messaging

Wikis

MS Office

Google Docs

SharePoint

Dropbox

Basecamp

CRM, ERP

Develop products

Develop campaigns

Update websites

Plan events

Launch products


Write proposals



Corp directory

Shared drives/CMS


Yammer

Chatter

IBM Connections

Email

LinkedIn

Google

Google+


mobile access

actions

decisions

context

mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard

We focused on these in earlier

webcasts.




Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project



Wikis

Email cascades

Town halls

All-hands calls


Department meetings

LMS

HRIS

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent


Email

Phone calls

Conf rooms

Web mtgs

Chat messaging

Wikis

MS Office

Google Docs

SharePoint

Dropbox

Basecamp

CRM, ERP

Develop products

Develop campaigns

Update websites

Plan events

Launch products


Write proposals



Corp directory

Shared drives/CMS


Yammer

Chatter

IBM Connections

Email

LinkedIn

Google

Google+


mobile access

actions

decisions

context

mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard

Let’s focus on this now.

Today’s Speaker

Kathryn EverestSr. Director, Business Consulting ServicesJive Software

More and more organizations are merging their social collaboration platform with their intranet platform

Intranet

• Corporate News / Stories

• Corporate Directory

• Internal & Executive Communications

• Organizational “Micro-sites”

• “Link Farms” – Links to applications and resources

• Policies, procedures (SOP’s), forms, templates and other resources

Collaboration

• Project / Team-Based Collaboration

• Committee, Working Groups

• Self-organizing groups (such as Communities of Practice, Interest, Employee Resource Groups, Affinity Groups)

Intent:•Find/discover information and resources to do your work•Be informed about company news and events•Learn about and engage with other parts of the organization (e.g. Procurement, Legal, HR, IT, etc)

Intent:•Perform work•Connect/interact with groups of people

This is streamlining communication for employees without creating “another place to go”

Social Intranet – where work gets done

… plus social capabilities such as:•Individual communications (personal blogs, status updates/micro-blogs, private discussions and direct messages)•Feedback on content (comments, ratings, liking), discussions/questions/clarifications, sharing with others from inside your organization as well as external •“Social” profile, including a person’s activity, content and expertise•Follow people and topics of interest to the employee•Additional micro-site types (e.g. event-based, service-based, initiative-based)•Innovation / ideation initiatives•Missions and achievements•Notifications from Apps and other enterprise systems (e.g. Sharepoint)

How I want it … (real time, digest, in my activity streams)

Many ways to find and discover … including social search, through your network, Jive recommendations, What Matters and trending

Where you need it … Outlook, Office, browser (Jive or Jive Anywhere), mobile

Extended through … Apps, Jive Anywhere

However, social is also introducing new considerations

• Choice – employees have more choice about what they pay attention to

• Engagement – they expect to be able to interact and engage with the content, so you need to stay engaged

• Network Effect & Influencers – there are others who can help you get your message out because employees are interested in what their peers think

• Popularity & Trending – there are multiple opportunities to get your message heard

• Citizen Journalism - there are more voices that you can draw upon

And by mastering them – you’ll be in a better position

And mobile is changing the game

Just as advertisers had to find a new way …

The role and nature of the Intranet are changing as a result

We can no longer COUNT on

1.Everyone HAVING to go to the homepage to get what they need – and therefore getting people’s attention with compelling graphics and carousels

2.Moving onto the next item after something has been published

3.Having to attend endless meetings with business partners / have a strong network to find out what’s going on in their business areas

4.Relying on annual surveys to find out the effectiveness of the Communication group

Are those days over? No – but they are quickly coming to an end …. And why?

1. Everyone HAVING to go to the homepage to get what they need?


Now, employees can choose their own path

… and therefore you can’t count on getting people’s attention with compelling graphics and carousels …

You now have more options …

You still have the home page, but for those who don’t have one, you also have:

… and therefore you can’t count on getting people’s attention with compelling graphics and carousels …

You now have more options …

• Custom Streams• Network Effect• Trending Content

2. Moving onto the next item after something has been published

3. Attending endless meetings with business partners to find out what’s going on in their business areas

Now you have better access to your customer


Find stories

Conduct dialogues

Learn what’s popular

Identify misconceptions

Use the Network Effect

• Likes

• Rating

• Shares

• Comments

4. Relying on annual surveys to find out the effectiveness of the Communication group

Know if your message is getting through in the moment

Measurable impact

Identify top people who refer your message to others

Gauge organizational alignment and sentiment

Summary

While the older models aren’t necessarily going to work in the new world of social and mobile – there’s MORE opportunity than before to:

•Get your messages out

•Know their impact and take action when necessary

•Know what employees want to hear about

And enable better communications


Want to learn more about our social intranet technology? Download:

THE POWER OF STAYING IN SYNC WHITEPAPER

http://info.jivesoftware.com/bestpracticesalignment.html?source=Social%20Media&program=130801_SM_RTH_BestPracticesAlignment%20GMT%20Social%20Media%20Organic%20SlideShare

How to use Social for Corporate Communications

Technology

Transcript of How to use Social for Corporate Communications