How to Use LinkedIn to Grow Your Business

Bernard MayPresident

Adam De JongMarketing Manager

AgendaLinkedIn for BusinessLinkedIn 2012 TrendsThe OpportunityThe ChallengeLinkedIn Tips & TricksOur ProgramYour Action PlanQ & A

LinkedIn for Business

LinkedIn for SEO

Optimized business profileQuality citation on powerful websiteName Address Phone NumberIncrease local rankings on Google & Bing

LinkedIn for Reputation Management

78% of customers research you online before buyingMake sure they find what you want them to see

LinkedIn for Networking

In business, we all rely on our social networkOn the Internet, relationships still matterBuild your network & create more opportunities

LinkedIn for Lead Generation

Connect with other professionals looking for your products & servicesNetwork easily & effectivelyDrive qualified web traffic to your siteCapture & contact leads

LinkedIn 2012 Trends

Link

edIn

Tre

nds

Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012BTOB Magazine, March 2012Econsultancy, March 2012Forrester Research, January 2012

175 Million users on LinkedIn as

of June 201

277% more leads

for B2B companies

than any other social

network

75% of

professionals say

they rely on social

networks to make

business decisions

65% of

businesses say

they’ve acquired

sales from LinkedIn.

Link

edIn

Tre

nds

Infographic created by Milwaukee Business marketing Association , March 2012

Link

edIn

Tre

nds

Infographic created by Milwaukee Business marketing Association , March 2012

The Marketing Challenge

No Online Reputation = No Credibility

Limited Professional Network = Limited Growth

The Marketing Opportunity

Trusted Industry Leader

Bigger Network & More Business

LinkedIn Tips & Tricks

Key Factors in SuccessOptimize Company

Page

Create Great Content

Attract Followers

Build Your Network

Become an Industry Leader

Traffic, Leads & Sales

Company PageProfile design and setupFriendly photoNAP info for SEOWebsite integrationEnables social sharing so your website content, blog can be promoted on LinkedIn

Create Great Content

Don’t sell yourself!Create a value exchange by posting insight on your industry news and helpful tips

Attract Followers

Participate in industry groups to drive discussion and brand engagement

Build Your Network

LinkedIn Answers is a great resource for community managementSearch the “Answers” section and industry groups for any questions you can answer

Promote You as Industry Leader

Traffic, Leads & Sales

National Positions drives 300-500 unique visitors/month from LinkedIn3X as much as FacebookDrive traffic to our blogs, videos, webinar, presentations and other content

Track Your ProgressTraffic generationBrand engagementFollowersConnections

LinkedIn Advertising

LinkedIn Ads are an amazing way to reach your target audienceWe will create and manage your ad campaign

Target the ads specifically to your needs, setup a daily budget, create ad copy, monitor daily analytics, ongoing optimization

Our LinkedIn Program

National Positions LinkedIn Program

Profile setup & business page optimization for SEO, social media & reputation management5 posts per week on industry info3 LinkedIn Answers per weekJoin up to 20 industry groups & post contentCreate and manage 1 industry groupLinkedIn ad managementMonthly reporting & consulting

Action Plan

Define Your Goals

Find Your Target Audience

Create Your Voice

Free AuditOur Social Media team will give you a free auditReview of current LinkedIn practicesHow you can better use LinkedInWhat should be your goalsWhat kind of content you should post

Q & A