Grow your business to the next level with LinkedIn
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Transcript of Grow your business to the next level with LinkedIn
LinkedIn Day - Riyadh
Wednesday 27th February 2013
Agenda.
Introduction Ali Matar
Enhance your online expertise Ali Matar
Overview of ‘Talent Solutions' Guillaume Larronde
Benefits & ROI Rabih Haidar
Lunch & Networking All
Introducing
Ali Matar
Head of Linkedin MENA
Source : LinkedIn audience 360 Survey, France, August 2011
LinkedIn is the social network for the professional world
Current status Professional network Private Life
83% of users keep their
professional and personal
networks separate 2x Users have 2 x more trust in
LinkedIn than in rival
networks
Social media can boost job prospects in Arab world
‘
Social media has the potential to play an important role in boosting skillsets, enhancing employment prospects and
supporting entrepreneurship across the Arab world, according to a survey conducted by the Governance and Innovation Program of the
Dubai School of Government (DSG), a teaching and research institution focusing on public policy.
The report revealed that social media can have a dramatic impact on job creation and employment opportunities. Nearly 80
per cent of the respondents said that technology could help provide access to critical job market data
84 percent of the respondents said students would benefit from utilizing social media in developing entrepreneurial skills, 76
affirmed they use social media and ICT tools to acquire such business abilities.
Full report can be accessed: Social media can boost job prospects in Arab world
About LinkedIn
1 As of August 2 2012
200 million members
>5 million members in MENA
2 new members every second
LinkedIn in MENA
• 5M+ members in MENA
• 850k+ members in KSA
• Number of Groups–2,378
• Top 3 Industries
• Construction
• Oil & energy
• Information technology
• and services
• Top 3 Companies
Our vision
Create economic opportunity for every
professional in the world
Creating economic opportunity for every professional
Worldwide Workforce
3,300M+ 2
Worldwide Professionals
640M+ 2
LinkedIn Members 200M+
1
As of Feb 9 ’12 | International Planning & Research
Our Mission
10
We connect the world’s professionals to
make them more productive and successful
11
Everywhere
Work wherever our
members work
Insights
Be great at what
you do
Identity
Connect, find, and
be found
Benefits of being a member
Identity
5B+ Search
Queries
Connect, find, and be found
2B+ Network Updates
Viewed Weekly
1M+ Professional
Groups
300K Unique
Publishers
Insight
2M+ Company Pages
14
23% LinkedIn
Member Visits
Introducing People follow & long term content
841,874 followers
Like (15,143) • Comment (6,927) • Share
Now featuring 150+ global thought leaders
16
Bringing LinkedIn to the mobile experience
27% LinkedIn
Member Visits
Everywhere
Introducing Linkedin College Program
20,000,000+ Students & Recent Grads Worldwide
1
World’s Fastest Growing Network of Students
“Compared to two years ago, the
number of college students using
LinkedIn to find job opportunities has
increased by 700%.”
20,000+
275,000
Schools
New Student Members Per Month
Alumni engagement – Where did last year’s class find
jobs? Target as “second-jobbers”. www.linkedin.com/alumni
19
Leveraging LinkedIn to attract, engage
and source Entry Level Talent
Post your entry level jobs on LinkedIn student portal (free)
20
Over 30,000 live jobs
(global)
Top 5 companies
The largest professional network
21
Economic model
For recruiters who want to access the largest pool
of candidates in the world
Talent Solutions
For companies who wish to promote their products and
services to a highly qualified audience whilst maintaining
maximum coverage
Marketing Solutions
For advanced users with specific needs: business
prospectives, recruitment, fund raising
Premium Membership
53%
27%
20%
Share of
annual growth
*Quarterly results Q4 2012 - Total quarterly turnover $303.6M
Changing the way companies work.
22
Sell
Turn cold calls into
warm prospect
Market
Connect most effectively
with professionals
Hire
Engage the world’s
best passive talent
Few of our global customers….
Who engages most with LinkedIn?
Source: LinkedIn Members
Note: Only companies with +100 members included in above analysis
2 per second
How many
members per
second ?
Which Saudi
company has the
most employee on
Linkedin ?
How many members
in the MENA region?
Aramco: with 18,686
employees
5 million
Maximizing Linkedin.com
What is the No1 activity
of Linkedin members on the site?
Your online & company reputation can start and/or
end here:
Optimize your profile, be visible
Connections
Photo
Summary
Detailed job
description
Last Update
People Also Viewed
Experience
In Common
29
30
“Brendan was the staffing manager for Microsoft Research. He
did a fantastic job of recruiting top technical talent for us…”
Dan Ling, Corporate VP, Microsoft Research
“I tried to recruit Brendan from Microsoft but he turned the
tables on me and instead recruited me to his team.”
Justin Thenutai, Staffing Consultant, Microsoft
Set your visibility right
Adapt the inbound messages to your needs
Get LinkedIn Today…and every day
33
Listen in on Groups
34
Join many
Participate in a few
Run one
Groups
IT Pros CXOs Fashion
1,000,000 +
3 things to do in 30 minutes
35
1. Complete your profile (Photo, Tagline, summary, vanity url and links)
2. Set your parameters according to
your needs (visibility, accessibility, frequency of messages)
3. Your news (Join 3 Groups, Follow 3 companies, Subscribe to 3 News sources)
Talent Solutions
Introducing
Guillaume Larronde
Key Account Director – Linkedin MENA
37
Talent Find the best candidates - both active and passive
Active candidates
Apply to recruitment sites
Aware of all opportunities
available
Quick to reply
Passive candidates
No updated CV
Less aware of opportunities
available
More difficult to reach
Passive talent rules the professional world
38
LinkedIn Talent Solutions at a glance
39
Jobs
Recruiter Talent Direct
Talent Acquisition
Brand & Media
Recruitment
Ads Work with Us Career Pages
Members see personalized jobs every time they log in
Karim
Your ideal passive
candidate
Sales Manager
Aujan Industries
Sales Manager
Sales Manager
Juniper Networks
LiveOps
Sales Manager
Senior
©2012 LinkedIn Corporation. All Rights Reserved. 40
Financial Analyst Bank of America
Sr. HR Director Gap Inc. Amazon
Sr.
Aujan Industries
HR Director
Aujan Industries
Finance Manager
Sales Manager
Erica
Finance Analyst
Karim
Steve
Director of HR
Sales Manager
Aujan Industries
Sales Manager
JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN
Target every candidate with relevant jobs
automatically
More applications come from LinkedIn recommended jobs than searches
©2012 LinkedIn Corporation. All Rights Reserved. 41
Impact them with Engagement Media
Erica Robertson
Sales
Picture yourself with a career in
Sales at
at Aujan Industries
Aujan Industries
1,498 professionals visit your employees’
profile pages every month
©2012 LinkedIn Corporation. All Rights Reserved. 42
Note: number of professionals visiting reflects unique members visiting your employees profiles
Karim
Your ideal passive
candidate
Sales Manager Viewing profiles is the #1
activity on LinkedIn
Your target talent is networking with your employees
Note: number of professionals visiting reflects unique members visiting your employees profiles
19,463
professionals visit your employees’
profile pages every month
Top job functions Top viewer companies
©2012 LinkedIn Corporation. All Rights Reserved. 43
Show relevant opportunities with rich employment
branding
255 professionals visit your
company page every month
©2012 LinkedIn Corporation. All Rights Reserved. 44
Karim
Your ideal passive
candidate
Sales Manager
Influence candidates at every touch point
Karim
Your ideal passive candidate
Sales Manager
Hired
Networking
with employees
Researching
your company Following
your company
Viewing
relevant jobs
©2012 LinkedIn Corporation. All Rights Reserved. 45
LinkedIn Recruiter
Identify and reach the very best candidates
Source automatically LinkedIn Solution
Source strategically LinkedIn Recruiter
Expand your reach and
access the entire
LinkedIn network
Contact candidates
directly with InMail
Manage your pipeline
with your team
©2012 LinkedIn Corporation. All Rights Reserved. 46
Recruiter demo
47
Identify and contact the best talents
Talent Brand index
Introducing
What is employer brand?
49
Employer
brand
Measures the strength of employer brand,
and benchmarks it against your talent peers
Tells you how attractive your employer brand
qualities are to external candidates
Talent
Brand
Index
A qualitative representation of what it is like
to work at your company
Related to culture, talent, and performance
3 things you need to know
50
Talent Brand Index measures your attractiveness as an employer
The LinkedIn Solution can help improve the strength of your brand
A strong employer brand makes it easier to attract candidates
745,909
Talent Brand Reach How many professionals are familiar with Rolls-Royce as an employer?
Viewing
employee profiles
Connecting with
your employees
116,299
Talent Brand Engagement How many professionals are interested in Rolls-Royce as an employer?
Engaging
with jobs
Researching
your company
Following
your company
116,299 Talent Brand Engagement
745,909 Talent Brand Reach
116,299 Talent Brand Engagement
745,909 Talent Brand Reach
= 16%
116,299 Talent Brand Engagement
745,909 Talent Brand Reach
= 16% Talent Brand Index How attractive Rolls-Royce is to prospective candidates
PEERS
Airbus
BAE Systems
Bombardier Aerospace
GE
Jaguar Land Rover
Optimized Systems and Solutions
2 of7
Talent Brand Index Benchmark
16% 14%
12% 10% 10%
8%
Rolls-Royce
Weaker employer brand Employer of choice
24%
23% 19%
16% 15% 13%
34%
24%
19% 18% 17%
10%
by Job Function by Geographic Location
Benefits & ROI
Introducing
Rabih Haidar
Territory head KSA
Concerns of the Top Executives
How to acquire & retain the
Best Talent?
How to reduce cost?
How to grow the business to the next
level?
How to be an Employer of choice?
58
Most Essential Trends in Talent Acquisition
59
Note: other choices included reducing dependence on traditional job boards; ensuring jobs posted reach multiple sites; using CRM for hiring; revitalizing career sites; recruiting globally; using employee blogs to recruit; jobs SEO; using video; mobile phone recruiting; and offshore sourcing.
Feb 2012 Survey – internal leads of Talent Acquisition
What do you consider to be the three most
essential and long-lasting trends in recruiting?
Reach the best candidates, not just the active ones
Passive
>80%
200M+
Active
<20%
members
LinkedIn members last year
You hired over
Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group
216
Talent Pool
©2012 LinkedIn Corporation. All Rights Reserved. 60
How do you do versus peers
Note: number of professionals visiting reflects unique members visiting your employees profiles
©2012 LinkedIn Corporation. All Rights Reserved. 61
LinkedIn Talent Solutions at a glance
62
Jobs
Recruiter Talent Direct
Talent Acquisition
Brand & Media
Recruitment
Ads Work with Us Career Pages
Clients with the LinkedIn Solution influence
nearly twice as many hires
“LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012
These averages include companies in all regions and account sizes
11%
17%
34%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs
Average % of LinkedIn members hired impacted by LinkedIn products
©2012 LinkedIn Corporation. All Rights Reserved. 63
Benefits, ROI
General Manager
Source Biggest Professional
Network
Time to Hire Use our tools,
connections
Cost to Hire Reduce substantial
costs
Quality of Hire Passive Candidates
©2012 LinkedIn Corporation. All Rights Reserved. 64
$$$
Found 60 percent of its hires on LinkedIn and saved more
than £2 million year over year.
Filled 240 requisitions within the past 12 months using
LinkedIn Recruiter
Achieved 400 percent ROI using LinkedIn Recruiter.
Built an active presence on LI to create branding,
awareness about career opportunities.
Cut agency spend from 20% to 2%
Reduced time to hire: 50 candidates identified in a few
hours v. weeks
Found 25% of its hires in 5 months
Turned to LinkedIn Jobs Network and Work with Us ads to
tap employee networks and scale recruiting efforts
Raised the bar on quality: 95% retention and 25%
promotion rates for passive candidates recruiter in the last
three years
Questions?