How to Really Use LinkedIn: The Proactive Business Development Course
How to use LinkedIn for Business
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Transcript of How to use LinkedIn for Business
How to use LinkedInEverything you have to know for a excellent B2B communication
1
Agenda Introduction
Pimp up your profile
Show your skills
Social Media Rules
Post like a hero
2
Increase your connections
3
Worldwide 347 millions LinkedIn user
4
LinkedIn for Business and Professionals
source: http://tinyurl.com/kys3da3
Mem
ber c
ount
in
mill
ions
0
100
200
300
400
2009 2010 2011 2012 2013 2014
347277
202145
9055
Number of users worlwide
Top 3 107 million USA28 million India19 million Brazil
2003 launchend 200 countries 20 languages
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Overview about hard facts
1
3
2
Best day and time to post on LinkedInfor engagement.
Tuestday, 10-11am ET
Amount of posts it takes to reach 60%of your LinkedIn audience.
20 post per month
Number of LinkedIn User in UK.17 million
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6
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Best time to post on LinkedIn for shares.
10am & 2pm ET
Percentage of LinkedIn visits via mobile.
47%
Percentage of LinkedIn users that don´t havea Facebook account.
13%
User Technographics - description
Connect in social networks like MySpace and Facebook
Joiners
Organize content for themselves or others using RSS feeds, tags, and voting sites like digg.com
Collectors
Respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles.
Critics
Make the social content consumed by others. They write blogs or upload video, music and text.
Creators
Neither create nor consumer social content of any kind
Inactives
Consumer social content including blogs, user-generated video, podcasts, forums, or reviews
Spectators
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Social Technographics in general
8%
24%
25%
37%
Inactives
Creators
Collectors
Critics
75%
76%
Joiners
Spectators
User-Technographics, USA versus Germany8
% o
f Lin
kedI
n us
er
0
20
40
60
80
Inactives Spectators Joiners Collector Critics Creators
52
38
21
412
2618
73
51
21
37
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USA Germany
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Conclusion
Quite different positioning in the social media marketing
US target group: Offer content do collect and provide entertainment
German target group: Offer suggestions through interactive campaigns and provide added value to collectors
10
Pimp up your profile
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Use a professional picture
How?
Click on -> Profile -> Edit profile -> Change picture
12
Use a background image for more personality
How?
Click on -> Profile -> Edit profile -> Add a background image
(JPG, PNG, GIF under 8MG)
13
Use a URL naming for your profile
How?
Click on -> Profile -> Edit profile -> Edit URL
14
Use a profile badge for website or email signature
How?
Click here and choose the one you prefer https://www.linkedin.com/profile/profile-badges?goback=
Best size: 1400 x 425 pixels
15
Fill in your links on your profile
How?
Click on -> Profile -> Edit profile -> Contact info
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Use Branded. me for a personal website
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Set up your profile in several languages
How?
Click on -> Profile -> Edit profile -> Create profile in another language
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Complete your summary
How?
Click on -> Profile -> Edit profile -> Scroll down -> Add the section „Summary“
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Complete additional info
How?
Click on -> Profile -> Edit profile -> Scroll down -> Add the section „Additional Info“
20
Complete publications if needed
How?
Click on -> Profile -> Edit profile -> Scroll down -> Add the section „publications“
21
Publish your blog article on LinkedIn
How?
Click on -> Profile -> Your updates-> Published -> Publish a post
22
Show your skills
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…what you´re standing for
Click on
-> Profile -> Edit profile -> Scroll down-> Skills & Endorsements
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Post like a Hero
25
Social Media Rules of Thirds
⅓ of your social content promotes your business, converts readers, and generates profit.
⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses.
⅓ of your social content should be based on personal interactions and build your personal brand.
1 2 3
Why is sharing outsider content by other businesses or thought leaders so important? It shows your audience that you know the industry like the back of your hand. You know the market. It also doubles your exposure by connecting your content to their audience or online community.
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Ways to launch your update
01020304
Status
Link
Photo
Video
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Keep your title under 70 characters
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Keep link descriptions under 250 characters
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@mentions in your status updates
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Share your update automatically on Twitter
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Conect your LinkedIn with you Twitter account
Click on
-> Account & Settings-> Privacy Settings-> Manage your Twitter
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Be members in group you fit
Click on
-> Search for groups inprimary navigation
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Increase your connections
34
Use the advance search options
Click on
-> Advanced search in the primary navigation -> Search for your target group
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Send an invitation
Click on
-> Profil of the user -> Connect
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Appearance of an invitation
1. Make it personal 2. Tell them how you know them 3. Find something in common 4. Reference their profile 5. Call to action 6. Thanks in advance
37
Invitation examples
1. “Hey, Mike! I saw on your profile that you attended XYZ University. I have a great friend who went there and have heard great things about it. I’d love the opportunity to connect with you. Thanks! Have a great day.”
2. “It was nice meeting you at the ____ event. In enjoyed talking to you about ____. Let’s be sure to stay in touch.”
3. “I am a fellow member of the ____ LinkedIn group and I saw your comments about ____. Id love to stay in touch so we can talk more
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Connect with influencer in your topic landscape
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Thank YouMaryam Danesh-Kajouri Online Marketing Manager
Twitter:@mdaneshkajouriLinkedIn:https://de.linkedin.com/in/mdaneshkajouriPersonal website: maryam-danesh-kajouri.branded.me