Facebook Promoted Posts

For Every Business

Surefire Social in a Nutshell

Founded in 2009 by Chris Marentis

Based in DC Metro

Work with small businesses and enterprises

Offer technology enabled marketing services

Maintain education focus with both clients and staff

We have 100’s of clients across North America

Promoted Posts

Build campaigns around community, products/services and

causes

Facebook will become an asset to your business if you

promote consistent, quality content to your audience

Images + strong copy are essential to building your fan

base and increasing engagement

Build your brand and target the right audience to attract

high quality Facebook fans Listen and have meaningful conversations with your Fans to gain their

trust

Facebook Goals for Our Clients

We work with clients to create

an editorial plan that incorporates

their business objectives.

1. Engagement though sharing, commenting, and liking to

create social signals through people + links

2. Driving quality traffic from Facebook (and other channels)

to our clients’ websites

3. Generate Leads using specific offers + promotions

What We Measure

Facebook insights

Facebook Ads Manager

Google analytics to look at quality of traffic and

number of leads

Targeting Tip

Take your targeting to the

next level…

• Upload your database to

Facebook using Power

Editor and create your

own custom audience

• Another communication

channel like email

Targeting to for Brand Exposure

Metrics

After running our clients “bullying” post for only two days

it gained a very high click through rate.

Audience Targeting

Promote by:

1. Geography

2. Demographics

3. Groups

4. Interests

Content to Promote

Posts pointing to BlogUsing an App Tab Page

Number of Interactions:

Shares: 6

Comments: 5

Likes: 118

Number of Interactions:

Shares: 43

Comments: 4

Likes: 260

Posting for a Cause

Number of Interactions:

Shares: 67

Comments: 2

Likes: 348

Informative Articles

Number of Interactions:

Shares: 9

Comments: 3

Likes: 46

Paid vs. Organic Posts

Increasing Engagement…

with Interactive Content and Questions

Mix up your content to give your Facebook fans the

opportunity to interact with your business

Tying in Live Events and Promotions

Website Traffic

Facebook in Referral Traffic

Providing Solutions to Problems

Charity “Like” Campaign

Connecting campaigns with relevant timely

topics

Projects that Matter

Sharing Real Stories

Helping Real People

Drawing Connections - Against the Odds

Take Action

1. Create an editorial plan

2. Post and promote regularly

3. Ask open-ended questions

4. Engage fans in conversation

5. Add pictures and video to spark interest

6. Link to content and products on your website

7. Get involved with your local community