Driving value from Facebook promoted content

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Transcript of Driving value from Facebook promoted content

Download this presentation at:

www.SlideShare.net/jratkins

Assumptions You have a Facebook Account

You have a Facebook Page

You are currently posting on a regular basis

You understand everyone does not see your post

You would like to grow your business by using

Facebook content

You have money to promote Facebook content

Agenda

Build Your Post

Choose Method of Promotion

Option 1 – Current Likes

Option II – Target Audience

Edit/Create an Audience

Budget

Duration

Payments

Boost

Build Your Post

Build your post & post it

Campaign

Occassional

Current Audience

People who like your page

People ... and their friends

New, Target Audience

Default Audience

Option 1 – Current Likes

People who like your page

People who like your page and their friends

This works when you have a large number

of likes that represent your target market.

Option II – Target Audience

“Default Audience”

Attract new likes

Promote to pages based on key words and

common interest.

Edit/Create an Audience

Name Audience

Add Locations

Check Ages

Check Gender

Add “Interest” or

“Key Words”

Save

Budget

Defaults to suggested that you can change

Observe the “Est. People Reached” change

Duration

Select the number of days to boost

Start small and build

Payments

You will need to add a credit card or PayPal

Account.

You will be charged at the end of the month

You will receive email updates

Boost

Once you click “Boost” your

campaign begins

You can follow the results on

your page

Click on the “downward” arrow

Click on “Manage Ads”

Example

Download this presentation at:

www.linkedin.com/in/jratkins85

J.R. Atkins, MBA

www.SomethingDifferentCompanies.com

[email protected]

http://www.FaceBook.com/jratkinsSpeaker