How To Use Facebook Promoted Posts for Every Business by Chris Marentis
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Transcript of How To Use Facebook Promoted Posts for Every Business by Chris Marentis
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Facebook Promoted Posts For Every Business
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Surefire Social in a Nutshell
Founded in 2009 by Chris MarentisBased in DC MetroWork with small businesses and enterprisesOffer technology enabled marketing services Maintain education focus with both clients
and staffWe have 100’s of clients across North America
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Promoted Posts
Build campaigns around community, products/services and causes
Facebook will become an asset to your business if you promote consistent, quality content to your audience
Images + strong copy are essential to building your fan base and increasing engagement
Build your brand and target the right audience to attract high quality Facebook fans
Listen and have meaningful conversations with your Fans to gain their trust
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Facebook Goals for Our Clients
We work with clients to create an editorial plan that incorporates their business objectives.
1. Engagement though sharing, commenting, and liking to create social signals through people + links
2. Driving quality traffic from Facebook (and other channels) to our clients’ websites
3. Generate Leads using specific offers + promotions
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What We Measure
Facebook insightsFacebook Ads ManagerGoogle analytics to look at quality of
traffic and number of leads
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Targeting Tip
Take your targeting to the next level…• Upload your
database to Facebook using Power Editor and create your own custom audience
• Another communication channel like email
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Targeting to for Brand Exposure
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Metrics
After running our clients “bullying” post for only two days it gained a very high click through rate.
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Audience Targeting
Promote by: 1. Geography 2. Demographics 3. Groups4. Interests
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Content to Promote
Posts pointing to BlogUsing an App Tab Page
Number of Interactions:Shares: 6Comments: 5Likes: 118
Number of Interactions:Shares: 43Comments: 4Likes: 260
Posting for a Cause
Number of Interactions:Shares: 67Comments: 2Likes: 348
Informative Articles
Number of Interactions:Shares: 9Comments: 3Likes: 46
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Paid vs. Organic Posts
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Increasing Engagement… with Interactive Content and Questions
Mix up your content to give your Facebook fans the opportunity to interact with your business
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Tying in Live Events and Promotions
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Website Traffic
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Facebook in Referral Traffic
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Providing Solutions to Problems
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Charity “Like” Campaign Connecting campaigns with relevant timely topics
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Projects that Matter
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Sharing Real Stories
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Helping Real People
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Drawing Connections - Against the Odds
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Take Action
1. Create an editorial plan 2. Post and promote regularly3. Ask open-ended questions4. Engage fans in conversation 5. Add pictures and video to spark interest6. Link to content and products on your website7. Get involved with your local community