How to Use Facebook Pages for Your Non-Profit Group

Matt Quinn

CommuniversityMarch 3, 2011

HOW TO USE FACEBOOK PAGES FOR YOUR NON-PROFIT GROUP

Communiversity – 3/3/11 | slide #2

AGENDA FOR WORKSHOP

Techniques and tips for successful social networking

Examples of successful social networkers at KKFI and other NPO’s

How to use social networks to build a following for your group or cause

Quick Survey - Twitter, YouTube, Flickr, podcasting, blogs


WHAT IS SOCIAL MEDIA?

Interactive, Two-way Communication Enabling Groups to Engage Supporters.

Using Social Media is different for groups – Get Action, Build Community!

Clay Shirky, Here Comes Everybody – “Don’t be afraid to try and fail.”


GROWTH LADDER

Step #1 – “Start Up” – listening; branding; connect with other sites; planning

Step #2 – “Sharing” – tell your story; establish partnerships

Step #3 – “Collaboration” - Develop campaign(s) through social network with specific timeline and action


Create Google Alert to search for what people are saying about your program

Create Social Mention alert | Twitter

Follow Facebook, Twitter accounts

Engage - Comment on Facebook followers

Engage – Re-tweet, Reply Tweets

HOW TO “LISTEN”?


4 times per day for 10 minutes on social media

3 times per day network with people

2 times per day share something from someone else like re-Tweet or share

1 time per day do something creative like blogging

-- Guerilla Marketing for Non-Profits

ACTIVITY GUIDELINES


FACEBOOK PAGES

Allows a Group to Gain Support

Keep Focused on Supporters (not you)

Share the story of your clients

Some people use email less; prefer to stay on Facebook


4 Elements of a Successful Page Connect all spaces to your web site

Create a Resource Fan Page that focuses on a particular sector or issue

Create contests that allow for action or participation through an offer

Mention Facebook in all materials

-- From Mashable, The Social Media Guide

HOW TO SUCCEED


BUILD A FOLLOWING

Stories & Messages Share the stories of your clients

Share news & stories relevant to your group’s mission or cause

Use Conversational Tone

Encourage comments and conversation


BUILD A FOLLOWING

Tools & Techniques Plan and Set Goals; Measure Success –

e.g., increase donors or volunteers

Embed Widget on Website

Invite via Email or E-Newsletter

Use “Welcome Video” & Landing Page

Use Photos & Get Fans to Tag Photos


BUILD A FOLLOWING

Tools & Techniques - continued Link to Twitter for auto feed…maybe

Facebook Icon & Link on Printed Material

Use @ Tag

Consider Advertisements

PREPARE TO INVEST YOUR TIME


WHAT’S NEW

Facebook Changed In February 2011 Photos Placed Prominently at Top

Removed Tabs from Top

Page can now “Like” other Pages

Changed Page’s Wall

Allow Admin to Switch Identity


HOMELESSNESS


HOMELESSNESS MARATHON

Annual, Nation-wide Radio Broadcast Facebook – 670 fans

Twitter – 300 followers

Website

YouTube Channel

LET’S LOOK AT THIS PAGE


KKFI 90.1 FM


KKFI 90.1 FM Community Radio

Facebook – 5100 fans

Twitter – 340 followers

Website; E-newsletter

YouTube Channel

Podcasts – Tell Somebody, Eco Radio KC

LET’S LOOK AT THIS PAGE


FACEBOOK - HAIC


FACEBOOK - CAUSES

Facebook – advocacy, fundraising Causes

Facebook Birthdays


TWITTER

Using Twitter for Non-Profit Groups: Follow topics and people of interest

Micro-blogging

3 E’s of Twitter - Engage, Educate, Entertain


- from Old Media, New Tricks website


4 Tips to Succeed with Twitter Authenticity before marketing. Have

personality. Build community.

Be thankful. Reply and Retweet!

Follow everyone who follows you if your goal is to have lots of followers.

Don’t tweet about your coffee (unless it is fair trade), the weather, or how tired you are. -- From DIOSA Communications

HOW TO SUCCEED


KC CURRENTS (KCUR)


BLOGS FOR GROUPS

Allows Group Members and Supporters to Submit Blog Articles

Provides readers a way to submit comments on Blog Posts

Another way to build relationships with supporters by displaying personality and group demeanor


4 REASONS TO BLOG

Allows nonprofit to have a stream of fresh, new content to Tweet, Facebook

Improve your search engine results

Build community around your mission

Grow your fans and followers on social networking sites-- from Nonprofit Organizations


MEDIA

BE THE MEDIA!

Use social media to publish and distribute your own story Video sites – YouTube, Vimeo, others

Photo sites – Flickr, Picasa

Audio sites – Libsyn, iTunes



MEDIA - YOUTUBE

YouTube – Allows groups to create a channel to publish videos Gain followers and advocate for your

cause through subscriptions

Seek feedback, collaborate with other like non-profits or causes

“Keep it Fresh” and share links


MEDIA - YOUTUBE youtube.com/invisiblepeopletv


FLICKR FOR GROUPS

Invite people to subscribe to your group to learn more

Allows subscribers to submit photos, videos, and comments


FLICKR FOR “GOOD”

Available to Non-Profits from Techsoup.org

Provides “Pro” Account – for Free Use Flickr for Outreach

and Community Building More Info - flickr.com/upgrade


MEDIA - FLICKR

flickr.com/groups/facesofone


MEDIA - PODCASTS

http://ecoradiokc.libsyn.com


RESOURCES – SOCIAL MEDIA

Facebook Best Practices for Nonprofit Organizations – see DIOSA

“21 Creative Ways to Increase Your Facebook Fanbase” – Social Media Examiner

“How We Got To 40,310 Facebook Fans in 4 Days” – on allfacebook.com

The 3 E’s of Twitter

Here Comes Everybody by Clay Shirky


QUESTIONS?

Matt Quinn Twitter: @jmq0004

Facebook: facebook.com/jmq0004

Blog: http://foundationjournal.blogspot.com

How to Use Facebook Pages for Your Non-Profit Group

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Transcript of How to Use Facebook Pages for Your Non-Profit Group