WHAT IS CROWDFUNDING?

It’s a $5 billion industry & growing!

HOW TO USE IT TO FOR YOUR STARTUP

CROWDFUNDING TOPICS TODAY

• TYPES OF CROWDFUNDING PLATFORMS

• EXAMINING REWARDS BASED CROWDFUNDING PLATFORMS & WHY PEOPLE USE THEM

• TRICKS AND TIPS FOR RUNNING A SUCCESSFUL CROWDFUNDING CAMPAIGN

• LOOKING AT SUCCESSFUL AND FAILED CAMPAIGNS TOGETHER

CROWDFUNDING INTRO VIDEO

https://www.youtube.com/watch?v=bFc9L6EtPWc

THERE ARE 4 TYPES OF

CROWDFUNDING

• REWARDS BASED CROWDFUNDING

• EQUITY CROWDFUNDING

• LENDING CROWDFUNDING

• CHARITY CROWDFUNDING

REWARDS BASED CROWDFUNDING PLATFORMS

The investors (the crowd) is rewarded for investing

EQUITY CROWDFUNDING PLATFORMS

The investors (the crowd) invests and receives an equity stake. The investment stake is limited to private companies & currently not legal in all countries.

LENDING BASED CROWDFUNDING PLATFORMS

Peer to Peer Lending: The prospective borrower submits the terms of the “ask” and are matched with a pool of investors who are willing to accept the credit (read interest rate) terms.

DONOR BASED CROWDFUNDING PLATFORMS

The crowd donates to causes they believe in. Closely tied to Facebook community.

REWARDS BASED CROWDFUNDING

ALL OR NOTHING (AON) Eg. Kickstarter

KEEP IT ALL (KIA) Eg. Indiegogo

HOW TO SET UP A SUCCESSFUL CAMPAIGN

TREAT IT LIKE ANY OTHER MARKETING CAMPAIGN!

#1 SELECT THE RIGHT PLATFORM FOR YOU BY CHECKING OUT WHAT OTHERS HAVE DONE

HOW TO SET UP A SUCCESSFUL CAMPAIGN

#2 BE AUTHENTIC

#3 ENERGIZE THE PROJECT BY FLIPPING THE SWITCH FROM IDEA TO REALITY AND MAKING THE WORLD A BETTER PLACE

………..remember you are not asking for a handout, you are adding value

HOW TO SET UP A SUCCESSFUL CAMPAIGN

#4 RESEARCH BY SEARCHING GOOGLE ADWORDS KEYWORD PLANNER TO SEE IF PEOPLE ARE INTERESTED IN YOUR IDEA

#3 FACTOR IN ALL THE COSTS OF ACAMPAIGN TO DETERMINE WHAT YOU NEED … YIKES ……what is this?

WHAT $ TO FACTOR IN ADDITION TO YOUR “ASK”

• VIDEO PRODUCTION & EDITING

• MARKETING MATERIALS, PICTURES ETC.

• COST OF PERKS

• COST OF SHIPPING PERKS

• COST OF MAKING PRODUCTS INCLUDING EQUIPMENT & LABOUR

• PLATFORM COSTS OF RUNNING CAMPAIGN

KEYS TO A SUCCESSFUL CAMPAIGN

ASSEMBLE YOUR MARKETING TEAM

• PICK PEOPLE WHO ARE WILLING TO FOCUS ON THE CAMPAIGN FOR 45 DAYS OR MORE

•PRIOR

•DURING

•AFTER

HOW TO MARKET

• DETERMINE LENGTH OF CAMPAIGN

• VIDEO FIRST

• TELL THE STORY WITH PICTURES

• THE “WHY”

• IMPORTANCE OF THE “WHY”

• DIFFERENT LEVELS OF PERKS

• TIMELINE OF FULFILMENT OF PERKS

• USE PROJECT PAGE TO ANSWER ALL POTENTIAL QUESTIONS

• HAVE ONE MEMBER OF TEAM AVAILABLE TO ANSWER QUESTIONS

HOW TO MARKET

• CREATE FACEBOOK PAGE AND SPEND $ ADVERTISING

• SET UP TWITTER ACCOUNT

• SEND TARGETED EMAILS TO JOURNALISTS

• FIND JOURNALISTS BY FINDING A SIMILAR CAMPAIGN AND PASTING PICS INTO GOOGLE IMAGE SEAARCH TO FIND PEOPLE WHO WROTE ABOUT THAT CAMPAIGN.

HOW TO USE SOCIAL MEDIABEFORE CAMPAIGN STARTS

ONE WEEK AHEAD X 2 DURING WEEK BUILD EXCITEMENT

TWEET, FACEBOOK POST AND TELL LINKEDIN CONTACTS THAT CAMPAIGN IS COMING

GET YOUR FRIENDS & FAMILY TO COMMENT ON YOUR POSTS AND RETWEET YOUR TWEETS

HOW TO USE SOCIAL MEDIADURING CAMPAIGN

TWEET, FACEBOOK POST AND TELL LINKEDIN CONTACTS HOW CAMPAIGN IS PROGRESSING

TALK TO EVERYONE TO BOOST CAMPAIGN FOR YOU.

UPDATE BACKERS FREQUENTLY AND HONESTLY

HOW TO USE SOCIAL MEDIAAFTER CAMPAIGN ENDS

TWEET, FACEBOOK POST AND TELL LINKEDIN CONTACTS CAMPAIGN RESULTS

THANK PRESS AND CONTACTS

ADVISE BACKERS WHEN PERKS ARE COMING

SHIP PERKS and …….

Keep the rest of the money!

EXAMINING SOME CAMPAIGNS

COOLBOX

(Indiegogo)

ASKED FOR $50K

IN 2 DAYS = $116Khttps://www.indiegogo.com/projects/coolbox-the-world-s-most-advanced-toolbox

successful

EXAMINING SOME CAMPAIGNS

STANDSTAND

(Kickstarter)

ASKED FOR $15K

TOTAL = $118.5K

https://www.kickstarter.com/projects/1875488582/standstand?ref=nav_search

successful

EXAMINING A CAMPAIGN

OATMEAL TESLA MUSEUM

(Indiegogo)

ASKED FOR $850K

TOTAL = $1,370,461

https://www.indiegogo.com/projects/let-s-build-a-goddamn-tesla-museum--5

HUGE

EXAMINING A CAMPAIGN

PET CREMATION

(Indiegogo)

ASKED FOR $500

TOTAL = $0

https://www.indiegogo.com/projects/pet-cremation-and-urn

Mmm?????

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