How To Turn Facebook Fans Into Customers
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Transcript of How To Turn Facebook Fans Into Customers
How To Turn Facebook Fans Into Customers
Facebook is the #2 most visited site on the web
500,000,000 users worldwide each month
57% female 47% maleFastest growing
demographic 35+
Facebook Stats Review
Do you have a Facebook Profile?
More than 5 billion pieces of content (web links, new stories, blogs posts, notes, photo albums etc.) shared each week
More than 3.5 million events created each month
More than 1.5 million local businesses have Facebook fan pages
Facebook Content Review
Do you have a Facebook Fan Page?
Tip #1 Keep Them Engaged
Provide content your audience will enjoy
Be seen as a “thought leader” and “expert” in your industry
Be the “go to” place for great content
Building trust brings sales
Online Resources: Blog Directory:
http://www.technorati.com Post Automation:
http://www.hootsuite.com
Do you use Hootsuite?
Tip #2 Keep The Conversation Going
Engage them with conversationOnce per day post a question,
tell them about an issue or inspire them with a story related to your product or service
Online ResourcesSurveys:
http://www.surveymonkey.comMotivational Quotes:http://www.thinkexist.com
Do you ask your fans questions?
Tip #3 Offer E-Commerce
“Social Commerce” is the hot new term and many businesses are offering their products and services for sale on Facebook
Benefits: Customer stays on Facebook, can share their purchases with friends on their wall
Online ResourcesE-commerce Provider:
http://www.payvment.com
Have you seen a company sell on Facebook?
Tip #4: Turn your coupons into a game
After the “like” fans were presented a
surprise coupon value: 10-20% or free shipping
1000’s of new fans Turned a standard coupon into something fun
Have you received a coupon on Facebook?
Tip #5: Free Product Giveaways
After the “like” they offered a voucher for free chocolate dipped strawberries. Required a trip to the store to redeem.
170k+ new fans, doubled their sales and helped to promote their new store.
Tip #6: Creative Sweepstakes
Asked entrants to put together a “list” of what they would buy if they won the $500.
Results: Encouraged thousands of people to not only visit the Zappos site but to create a list of their favorite items on Zappos, which, in turn, encouraged many consumers to buy.
Tip #7: Lucky Coupons
“Feel Good Bucks” when redeemed at the store the coupons were anywhere from $1 off up to cash prizes of $10,000!
Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores.
Tip #8 PPC Ad & Landing Page Technique
“Your Song in a Movie” Contest on Facebook
Top #9 Facebook Reveal Tab Landing Pages
Before the “like” After the “like”
Tip #10: Sweepstakes With Coupon Offer
100 customers won a $500 shopping spree. They also offered $1 off coupon for filling out the entry
Encouraged users to interact with the fanpage and drove them to the store to buy products
Tip #11 Create Auto-responder salesman
Create an automated email marketing system that sends a special offer every 7 days to your email subscribers
Link it to a secret page on your website where they can make this purchase
Offer this to the “first 5 customers to respond” create a sense of urgency
Online ResourcesEmail:http://www.mailchimp.comEmail: http://www.aweber.com
Do you use email auto-responders?
Takeaways
What product or service can you giveaway?
Do you have an email database to collect these leads?
How many leads would make this a success?
Keys to Success
Offer Unique Prizes – ask yourself would you like to win it?
Offer the losers a special discount offer for the same product or service just for playing
Be sure you are collecting leads through an email signup form
How Can Web Media Expert Help?
Create Custom Facebook Landing PagesCreate and Manage Facebook PPC CampaignsDesign, Setup and Manage Facebook ContestsOffer Training for Hootesuite, MailChimp, etc.Design and Setup Email Marketing Auto-RespondersCreation of a 12 Month Social Media Marketing PlanSocial Media Monthly Community Management –
includes design and setup of all social channels, content writing, press releases, weekly contests, monthly reports, guaranteed leads etc.
Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media Expert LLC
Phone: 513-325-6070