HOW TO TAKE THE INTERNET OF THINGS TO A MARKET OF ONE Create and deliver new experiences directly tuned to customer needs. Paul Caples – Business Development Manager

Most people agree that the Internet of Things (IoT) is poised for explosive growth.

But understanding where the biggest opportunities lie remains elusive.

Disruption is occurring across all industries.

Think of new digitally-enabled businesses like...

They use cloud services that lower the costs of entry for connected products.

There’s an app for that

“ “?

And they deliver to consumer expectations of

That’s where the biggest opportunities lie: creating and delivering new experiences for customers.

It starts with getting the relationship right.

Delivering a seamless experience that can be tuned directly to what your customer needs...

...will enhance your brand and deliver to a market of one principle.

Get it wrong for that customer, while a competitor gets it right, and you can say goodbye.

What will win you share of wallet?

Brand loyalty backed up with personal, relevant, reliable and

contextual information.

So where should you focus?

Start with reimagining your business.

Smart, connected products raise new choices.

Choices around how value is created and captured.

Choices around how the massive amount of new (and sensitive) data they generate is used and managed.

Choices around how you redefine relationships with traditional business partners, such as suppliers and channels.

1 2

Before embarking on your IoT project, you face two strategic choices.

Will your IoT initiative add value to your products so you can better serve

a customer, such as automated remote updates, fixes and upgrades?

1

Or is it geared up to directly add value to the customer by providing

completely new lifestyle choices, using entirely new business models?

2

For example, manufacturers will connect all elements of the service chain over the lifetime of the product.

So deliveries, maintenance and repairs are more timely and efficient, customers are happier and products run longer.

Your decision will completely change where you focus your investments in connected software, apps, services and security.

And it will define whether you win or lose against the coming

flood of IoT solutions.

WIN LOSE

HERE’S MORE INFORMATION ON IoT AND OTHER FWD THINKING