How to Solve Advertiser Challenges with Promotions
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Transcript of How to Solve Advertiser Challenges with Promotions
![Page 1: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/1.jpg)
#PromotionsLab
How to Solve Advertiser Challenges with Promotions
![Page 2: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/2.jpg)
#PromotionsLab#PromotionsLab
PRESENTERS
Julie FoleyDirector of Affiliate SuccessSecond Street
@julie_foley
Brandy CarterDirector of Integrated SalesSmartReach Digital / Entercom
m
@BrandyCCarter
Jamie KinnairdManager of Contests & PromotionsBH Media
@jamkin1120
Sara DrokeDirector of Emerging MediaWPSD-TV
@sjdroke
![Page 3: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/3.jpg)
#PromotionsLab#PromotionsLab
TWITTER + QUESTIONS
Twitter Hashtag:
#PromotionsLab
Want to win an exclusive prize? Be the one who tweets the most with our hashtag #promotionslab
Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.
![Page 4: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/4.jpg)
#PromotionsLab#PromotionsLab
WHO WE ARE
Increase ROI, Build & Engage Audience
![Page 5: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/5.jpg)
#PromotionsLabsecondstreetlab.com/solutions
Promotion ExamplesCase Studies
Playbooks & Worksheets
![Page 6: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/6.jpg)
#PromotionsLab
THE BIG SHIFT
![Page 7: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/7.jpg)
#PromotionsLab#PromotionsLab
WHY ONLINE PROMOTIONS?
Source: Borrell Associates
In B
illion
s
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
![Page 8: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/8.jpg)
#PromotionsLab#PromotionsLab
WHY ONLINE PROMOTIONS?
Source: Borrell Associates
In B
illion
s
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
$80 Billion by 2017!
![Page 9: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/9.jpg)
#PromotionsLab#PromotionsLab
THIS GROWTH IS HAPPENING BECAUSE….
![Page 10: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/10.jpg)
#PromotionsLab#PromotionsLab#PromotionsSummit
“Advertisers want results you can measure those results with
promotions.” – Gordon Borrell
![Page 11: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/11.jpg)
#promotionslab
Advertisers Want to Activate Consumers
![Page 12: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/12.jpg)
#PromotionsLab#PromotionsLab
1. Generate Leads2. Drive Foot Traffic3. Grow Social Engagement4. Grow Email Database5. Collect Data
WHAT ADVERTISERS WANT
![Page 13: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/13.jpg)
#PromotionsLab
SO WHAT NOW?
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NEEDS ANALYSIS 1
![Page 15: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/15.jpg)
#PromotionsLab
WHY DO A NEEDS ANALYSIS?
Learn Advertisers Goals
Uncover Challenges
Build aRelationship
Gain AdditionalInsights
![Page 16: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/16.jpg)
“How will you measure success?”
Questions to Ask
Most Important
“What areyour
main goals?”
![Page 17: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/17.jpg)
PICK THE RIGHT PROMOTION2
![Page 18: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/18.jpg)
![Page 19: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/19.jpg)
FOLLOW-UP MEETING 3
![Page 20: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/20.jpg)
#PromotionsLab
Share Measureable Results
![Page 21: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/21.jpg)
#PromotionsLab
Continue Needs Analysis Discussion
![Page 22: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/22.jpg)
#PromotionsLab
Promotions Deliver Results
![Page 23: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/23.jpg)
#PromotionsLab
CASE STUDIES
![Page 24: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/24.jpg)
Brandy CarterDirector of Integrated SalesSmartReach Digital / Entercom
@BrandyCCarter
![Page 25: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/25.jpg)
#PromotionsLab#PromotionsLab
Grow Facebook Likes, Grow Email List, and
Rollout New Gift Cards
t h e c h a l l e n g e
![Page 26: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/26.jpg)
#PromotionsLab
THE SOLUTION
![Page 27: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/27.jpg)
#PromotionsLab
THE CAMPAIGN
Radio Internet Radio
Email Display Ads
![Page 28: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/28.jpg)
#PromotionsLab
RESULTS
1,252 New Likes!
+12,800% increase in PTA
![Page 29: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/29.jpg)
#PromotionsLab
562 new email addresses
RESULTS
![Page 30: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/30.jpg)
#PromotionsLab
Giftcard Sales Goal Actual Giftcards Sold0
200
400
600
800
1000
1200
1000 at
$130a card
500 at
$37.50a card
RESULTS
![Page 31: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/31.jpg)
#PromotionsLab
FIRST YEAR RESULTS
$100,000 in revenue
![Page 32: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/32.jpg)
#PromotionsLab
$148,000 in revenue
SECOND YEAR RESULTS
![Page 33: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/33.jpg)
#PromotionsLab
Q1 PROMOTION
![Page 34: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/34.jpg)
#PromotionsLab
Q2 PROMOTION
![Page 35: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/35.jpg)
#PromotionsLab
WWL APP SPONSOR
![Page 36: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/36.jpg)
#PromotionsLab#PromotionsLab
Grow Email Database, Grow Facebook Likes,
and Collect Data
t h e c h a l l e n g e
![Page 37: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/37.jpg)
#PromotionsLab#PromotionsLab
THE SOLUTION
![Page 38: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/38.jpg)
#PromotionsLab
THE CAMPAIGN
Radio Internet Radio
Email Display Ads
![Page 39: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/39.jpg)
#PromotionsLab
THE CAMPAIGN
![Page 40: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/40.jpg)
#PromotionsLab
2,199 email opt-ins
RESULTS
![Page 41: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/41.jpg)
#PromotionsLab
RESULTS
1,284 New Likes!
56% entered through mobile
![Page 42: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/42.jpg)
#PromotionsLab
SURVEY RESULTS
Did you know Haydel's Bakery has Gluten Free
Options?
Yes No
Did you know Haydel's Bakery
makes King Cakes all year long?
Yes No Yes No
Did you know we ship worldwide?
![Page 43: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/43.jpg)
#PromotionsLab#PromotionsLab
Q2 PROMOTION
![Page 44: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/44.jpg)
#PromotionsLab#PromotionsLab
Q3 PROMOTION
![Page 45: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/45.jpg)
#PromotionsLab
SECRET SAUCE
• Valuable insights for the advertiser and lead generation
• Mobile database, Facebook, and email database growth
• Proof through results
![Page 47: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/47.jpg)
#PromotionsLab#PromotionsLab
Generate Leads, Grow Email Database, and Grow Facebook Likes
t h e c h a l l e n g e
![Page 48: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/48.jpg)
#PromotionsLab#PromotionsLab
THE SOLUTION
![Page 49: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/49.jpg)
#PromotionsLab#PromotionsLab
QAULIFYING SURVEY QUESTIONS
![Page 50: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/50.jpg)
#PromotionsLab#PromotionsLab
RESULTS
164Qualified leads
![Page 51: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/51.jpg)
#PromotionsLab#PromotionsLab
RESULTS
217opt-ins
![Page 52: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/52.jpg)
#PromotionsLab#PromotionsLab
RESULTS
100Facebook Likes
![Page 53: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/53.jpg)
#PromotionsLab#PromotionsLab
SECRET SAUCE
• Targeted promotion for a niche audience
• Survey questions qualified entrants
• Follow-up meeting with client to discuss next steps
![Page 54: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/54.jpg)
#PromotionsLab#PromotionsLab
Grow Email Database and Facebook Likes
t h e c h a l l e n g e
![Page 55: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/55.jpg)
#PromotionsLab#PromotionsLab
THE SOLUTION
![Page 56: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/56.jpg)
#PromotionsLab#PromotionsLab
THE SOLUTION
![Page 57: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/57.jpg)
#PromotionsLab#PromotionsLab
RESULTS
1,035Facebook Likes
![Page 58: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/58.jpg)
#PromotionsLab#PromotionsLab
RESULTS
753opt-ins
![Page 59: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/59.jpg)
#PromotionsLab#PromotionsLab
THE FOLLOW-UP
![Page 60: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/60.jpg)
#PromotionsLab#PromotionsLab
SECRET SAUCE
• Compelling prize for target audience
• Heavy social media promotion
• Follow-up email immediately after contest ending to opt-in list
![Page 62: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/62.jpg)
#PromotionsLab#PromotionsLab
Grow Facebook Likes and Email Database
t h e c h a l l e n g e
![Page 63: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/63.jpg)
#PromotionsLab#PromotionsLab
THE SOLUTION
![Page 64: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/64.jpg)
#PromotionsLab#PromotionsLab
Call-to-Action message centered around driving traffic to Your Contest
Your Exclusive Contest Email
FacebookContest App
Online Advertising Support
New Fans
Commercials/spots/print ads drive people to your Facebook page.
Deliver your message to up to 40,000 consumers via email at a fraction of the cost of direct mail advertising.
Custom Facebook App allows potential customers to enter your sweepstakes and capture Likes and database information.
Custom Banner Advertising/web features/social media mentions to fans deliver your call-to-action visually and socially.
We will provide custom analytics that demonstrate ROI.
THE CAMPAIGN
![Page 65: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/65.jpg)
#PromotionsLab#PromotionsLab
THE CAMPAIGN
![Page 66: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/66.jpg)
#PromotionsLab#PromotionsLab
RESULTS
811 Facebook Likes
![Page 67: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/67.jpg)
#PromotionsLab#PromotionsLab
RESULTS
750 opt-ins
![Page 68: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/68.jpg)
#PromotionsLab#PromotionsLab
SECRET SAUCE
• Needs analysis conversation to discover advertiser challenge
• Relevant prize for the advertiser’s target audience
• Heavy promotion to drive entrants to advertiser’s Facebook page
![Page 69: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/69.jpg)
#PromotionsLab#PromotionsLab
Drive Foot Traffic
t h e c h a l l e n g e
![Page 70: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/70.jpg)
#PromotionsLab#PromotionsLab
THE SOLUTION
![Page 71: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/71.jpg)
#PromotionsLab#PromotionsLab
THE SOLUTION
![Page 72: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/72.jpg)
#PromotionsLab#PromotionsLab
RESULTS
371cards sold
![Page 73: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/73.jpg)
#PromotionsLab#PromotionsLab
RESULTS
Foot Traffic increased
![Page 74: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/74.jpg)
#PromotionsLab#PromotionsLab
SECRET SAUCE
• Drove foot traffic with unique promotion with upsell opportunities
• The same, quality ecommerce offer from each course
• Heavy promotion in core and digital media
![Page 75: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/75.jpg)
#PromotionsLab
NEXT STEPS
![Page 76: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/76.jpg)
Train Your Team
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Needs Analysis
![Page 78: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/78.jpg)
Pick the Right Promotion
![Page 79: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/79.jpg)
#PromotionsLab
Promotions Deliver Results
![Page 80: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/80.jpg)
#PromotionsLab
Share Measureable Results
![Page 81: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/81.jpg)
#PromotionsLab
RESOURCES
![Page 82: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/82.jpg)
#PromotionsLabsecondstreetlab.com/solutions
Promotion ExamplesCase Studies
Playbooks & Worksheets
![Page 83: How to Solve Advertiser Challenges with Promotions](https://reader033.fdocuments.in/reader033/viewer/2022061212/54954f94b47959076a8b4632/html5/thumbnails/83.jpg)
#PromotionsLab#PromotionsLab
QUESTIONS?
Julie FoleyDirector of Affiliate SuccessSecond Street
@julie_foley
Brandy CarterDirector of Integrated SalesSmartReach Digital / Entercom
m
@BrandyCCarter
Jamie KinnairdManager of Contests & PromotionsBH Media
@jamkin1120
Sara DrokeDirector of Emerging MediaWPSD-TV
@sjdroke