ALL  IN  ONE  –  BRAND  SOLUTION  AD  SERVING  /  TRACKING  /  DSP  /  DMP  

WHY  DO  WE  EXIST?  

BRANDS  NEED  to  place    -­‐  the  perfect  AD  -­‐  with  the  correct  message  -­‐  to  the  adecuate  audience    -­‐  at  the  right  Eme    Adform  create,  deliver  DISPLAY  &  VIDEO  formats    In  the  most  SECURE,  EFFICIENT,  PROFITABLE  manner    over  ALL  DEVISES  &  SCREENS    

WHAT  WE  OFFER  

ADFORM  ADVERTISER  EDGE  THE  BRAND  EXECUTION  PLATFORM  OF  CHOICE  

The  creaEve,  producEve,  independent  and  media  agnosEc  plaHorm  for  automated  guaranteed  &  programmaEc  premium  inventory  trading  

Brand  Trading   Brand  Ad  Units      

Brand  ReporLng  

Brand  Supply    

•  Automated  Guaranteed  •  Private  Exchanges  &  Deals  •  Real  Eme  bidding  

•  Engagement  Viewability  •  PlayEme  •  Banner  HeatMaps  

•  IAB  Rising  Stars    •  Video  •  Mobile    •  HTML5  •  Bespoke  &  Exclusive  

•  Premium    •  Private  Marketplace  •  SSP´s    •  Exchanges    

Brand  DMP  •  1st,  2nd  and  3rd  party  •  Offline  data  (CRM,  POS,  Loyalty  

programs)    •  Cross-­‐device  user  journey  •  Event  &  Funnel  Performance  

Brand  Model  &TargeLng  •  Dynamic  CreaEve  OpEmizaEon  •  Global  frequency  control  per  user  •  Engagement  model  

WHO  WE  ARE  

+21000   +1000  Adver&sers Agencies +400   Publishers

+700   Employees 18   Countries

ORGANIC  GROWTH  AND  DEVELOPMENT    

700  

WITH  GLOBAL  INFRASTRUCTURE    

50bn   6  Daily  transac&ons Data  centers 3PB   Data  storage

TECHNOLOGY  AND  SERVICE  FIRST  

Client  Services  191  

Development  &  IT  277  

Finance,  HR  &  Admin  47  

Management  8  

MarkeLng  16  

Sales  58  

Product  Management  

5  

GLOBAL  CLIENTS  

ADUNITS/ADSERVING  

FULL  SUPPORT  FOR  ANY  SCREEN,  DEVICE  AND  FORMAT  FOR  HIGH  IMPACT,  MOBILE,  APP  &  VIDEO  FORMATS  

FULL  SERVICE  PROCESS  

FULL  SERVICE  PROCESS  

FULL  SERVICE  PROCESS  

FULL  SERVICE  PROCESS  

HTML5  STUDIO  

USE  ADFORM  SELF-­‐SERVE  HTML5  STUDIO  

CREATE  ANY  FORMAT  

Video  

Mobile  +  In-­‐App  

X-­‐screen  &  Responsive  Design  

NaLve  

Premium  PC  Rich  Media  

DOOH  (Digital  Out  of  Home)  

Full  IAB  MRAID  Compliant  Range  

TRADING  PLATFORM  DSP  

(RICHMEDIA:  AUTOMATED  GUARANTEED,  PMP)  

INTEGRATION  PARTNERS  DATA  PROVIDERS     GLOBAL  INVENTORY  PARTNERS   3RD  PARTY  INTEGRATIONS  

TARGETING  FEATURES  ACROSS  DESKTOP  &  MOBILE    

TAILORED  REPORTING  

DATA  MANAGEMENT  DMP  -­‐>  DSP  

DATA  PROLIFERATION  =  MISSED  OPPORTUNITIES  

BRING  YOUR  DATA  TO  LIFE    

Adform  connects  any  data  source  with  User  IDs  for  opEmal  targeEng,  frequency  control  and  accuracy      

THE  DATA,  MEDIA  AND  DEVICE  AGNOSTIC    DATA  MANAGEMENT  PLATFORM  

Mobile,  Social,  Search,  CRM,  POS,  Online  

Segment  profiling  pixel  

Data  CollecLon  

Audience  Management  

Data  AcLvaLon  

Ad  Server  

DSP  

S2S  

Data  opLmizaLon  

Adform  DMP   AdverLser  Edge  

FULLY  INTEGRATED  INTO  ADFORM  STACK  

Automated  Guaranteed  

USE  CASES  

CROSS-­‐DEVICE  AUDIENCE  MANAGEMENT  USING  DMP,  CROSS  DEVICE  &  ADFORM  BUYING  PLATFORM  

Using  Cross-­‐Device,  client  sees  higher  uniqueness  levels  with  more  traffic  afributed  to  campaigns,  enabling  them  to  set  up  audiences  on  one  device,  targeEng  them  on  their  other  devices:    

7AM  Breakfast  at  home  on  mobile.  

User  is  served  an  ad.    

10AM  User  is  served  ad  from  the  

same  brand  at  work.  

9PM  Purchase  is  completed  

on  user’s  tablet.  

DRIVE  HIGH  VALUE  CONVERSIONS  WITHOUT  WASTE  USING  DMP,  DYNAMIC  CREATIVE  OPTIMIZATION  &  ADFORM  BUYING  PLATFORM      

 

DCO  uses  DMP  data  to  break  ads  apart  into  individual  pieces,  creaEng  different  versions  for  different  audiences  depending  on  the  user’s  individual  preferences.  Business  Benefit:  Significantly  improve  ROI  &  engagement  while  lowering  ad  waste  by  opEmizing  campaigns  towards  user’s  unique  interests,  while  saving  Eme  on  banner  creaEon.  

BRING  YOUR  OFFLINE  DATA  ONLINE  USING  DMP  &  ADFORM  BUYING  PLATFORM    

Retail  store  gets  3rd  party  data  provider  to  collect  CRM  data  from  their  loyalty  card,  which  is  fed  into  our  DMP,  and  used  for  retargeEng  purposes.  Business  Benefits:  Maximise  retargeEng  &  upsell.  Take  your  offline  data  from  retail  transacEons,  CRM  and  loyalty  programs  and  bolster  the  value  of  your  current  data  pool,  resulEng  in  a  considerable  rise  in  engagement  rates.  

BUILD  YOUR  AUDIENCE  ON  LOOKALIKES  USING  AUDIENCE  EXTENSION  IN  ADFORM  DMP  

Discover  new  relevant  audiences  to  expand  pool  of  relevant  users  and  drive  adverEsing  effecEveness  

Business  Benefits:  Raise  ROI  by  an  average  of  42%*  by  solely  reaching  consumers  who  favor  your  brand  

*Source:  Adform  Renault  Case  Study  

DATA  PROTECTION  &  PRIVACY  

Fully  compliant  With  European/InternaEonal  Data  Privacy  Laws.    Data  is  never  collected  without  user  consent  Only  non-­‐PII  informaEon  for  probabilisEc  cookie  matching  All  Profiles  based  on  Cookies  &  Device  IDs  Annual  Deloife  audits  and  security  penetraEon  tests  As  opposed  to  our  American  compeEtors,  as  a  European  company,  Adform  is  not  affected  by  the  European  Court  of  JusEce’s  recent  declaraEon  that  the  ‘Safe  Harbor’  principle  is  invalid.    Fully  cerEfied  and  accredited  by  IAB,  EDAA/OBA  trust  seal  &  MRC  “3MS  standard”    Data  centers  in  the  European  Union  (Brasil/USA/Asia)  

 

UNIQUE  SELLING  POINT  

ADFORM  UNIQUE  SELLING  POINTS  One  stack  including  Ad  creaEon  /  Ad  serving  /  Ad  Trading  /  Data  Management  /  all  in  one  plaHorm  –  no  loss  of  relevant  DATA,  simple  &  efficient  Stand  out  with  highly  creaEve  formats,  executed  flawlessly  across  both  guaranteed  and  programmaEcally  enabled  campaigns  Skilled  in-­‐house  Ad  ProducEon  team  and  great  self-­‐service  HTML5  studio  Global  Services,  Data  &  Inventory  Total  compliance  with  all  data  privacy  and  protecEon  rules  Fully  open  (garden)  &  integrated  data  management  plaHorm    Flexible,  agile  and  customer  driven  development    Tech  belongs  to  the  adverEser,  TAGs  &  DATA  stays  with  the  adverEser  although  the  Agency  may  be  changed.  (Adform  offer  business  integrity)(Agency  does  the  management  service)  Don’t  get  Eed  up  by  a  media  monopolisEc  partner.  They  do  not  care  about  your  business.    

CASE  WITH  BURBERRY  HOMEPAGE  TAKEOVER  

CASE  WITH  UNILEVER  

CASE  WITH  CITRIX  

CASE  WITH  CATHAY  PACIFIC  

SHORTLISTED  PROGRAMMATIC  CAMPAIGNS  

Link  to  demo  

Link  to  video  

NEXT  STEP  

PRIORITY  #1  UNDERSTANDING  YOUR  NEEDS  Set  up  of  a  Campaign  DEMO  according  to  your  digital  adverEsing  needs.  Give  us  your  brief  

Campaign  ObjecEves  KPIs  

Implement  DMP  tags  for  collecEng  DATA  (onsite/APP/offsite)  Run  a  Test  Campaign  

 

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