INDUCTION MEETING 2013 - Rome 22/11/2013

Lorenzo Mentuccia

LLP Italian National Agency / INDIRE

Original contentSense (Values, identity) +

Information (activity, news) Sharing

Shared contentIntegrate from the single

experiences

Listening(dialogue, exchange, bi-directional communication)

Shared

Knowledge/experiencesRelationships

2/3 of information on the web are viral,

shared through social networks

WEB from network of WEB from network of contentscontents to to network of network of

relationdhipsrelationdhips, “trust” to , “trust” to managemanage and and organizeorganize the the growinggrowing

quantityquantity ofof informationinformation

European mobility projects are experiences that can be shared for

the development of new behaviours and relationships.

Creating awareness and trust.

Erasmus+ = renewed tasks for National Agencies

Dissemination and exploitation:Dissemination and exploitation:

• Select good practices and make them visible to

stakeholders and policy makers

• General information and promotion of the Programme

• Support to beneficiaries for communication activities

Dissemination has grown its relevance in projects

evaluation for final approval

Monitoring: feedback on results and impact of

their experiences and customer satisfaction on

National Agency activity (bottom up)

AGENCY

STAKEHOLDERS

Promotions and information: as “ambassadors”

and multipliers of experiences at many levels

(top-down)

From “numbers” of an administrative procedure to

active actors in supporting new communication tasks

• Visibility and immediacy

Information at global level, quick, immediate and sustainable;

Information easy to get and share

• Relationships building and manteinance

Relationships building and growth around the project (pupils, parents, collegues)Relationships building and growth around the project (pupils, parents, collegues)

Value from a single experience to create a shared awarness

New opportunities and professional development

• Monitoring of results

Monitoring the project impact on the web (feedback)

• Innovative approach of documentation and comunication

Innovative way to transfer knowledge on project stakeholders (building trust)

Modern approach, close to the pupils communication tools

Multimedia contents

School management = visibility, sustainable

innovation, results valorization, partnerships, better

image

Local and national institutions

Policy makers/influencers/experts

INTERNAL ACTORS EXTERNAL ACTORS

MOBILITY PROJECT

Teachers (beneficiaries) = visibility, relationships,

approach close to the class, professional growth

Students = actractive learning approach, awarness,

relationship with teachers, friendships, digital

culture, prevention of negative consequences

Parents = activity control, participation, awarness

Policy makers/influencers/experts

Companies

Public/Private Organizations

Media/Public opinion

Relationship between School and Society

Teaching

(eTwinning)

Communication

and information of

the school

Documentation and

Dissemination of activities

(teacher and class results)

(eTwinning)the school

(general activity of

the Institution)www.etwinning.net

SN need continuty (contents+time+ resources)

and integrate and coordinate planning

�Define purposes, target and channels

�Define activities (frequency, time, intensity, monitoring)

�Define roles between the project partners and the class

� Blog

� Social networking

Microblogging �Microblogging

�Media sharing

�Online content curation

� Slide repository

�Blog -> easy to create and manage; multi user managing; plugin and widget 2.0

�Social networking -> big popularity, group or pages, hangouts, monitoring

�Microblogging -> interaction with influencers, mentions and messages, retweet e

hashtag, constant and quick communication, real time (events)hashtag, constant and quick communication, real time (events)

�Media sharing -> multimedia archive, great impact, possibility to embed

�Content curation -> contents selection on arguments or issues (news); updating;

growth of credibility; quality of information; trust; influencers seeker

�Slide repository –> presentation sharing, visibility, growth of credibility

MANAGING AND MONITORING

• Fast and new content sharing

• Real time communication• Real time communication

• Quick updating

• Instant monitoring

• Geo localization

Copyright

When we sign up on a SN we grant a free licence to use and share our

contents until our cancelletion.

Social Networks have been created to let user to

share contents in a easily a quick way

contents until our cancelletion.

Users are still owner and responsable for the posted content.

Every SN has specific rules for copyright policy

Privacy

FB has restrictive profile visibility for minors in general.

Facebook and Twitter are under U.S laws (SN are prohibited for

minors under 13 years old)

In New Jersey (USA), the Senate is going to pass a law for the

teaching of a "responsible use" of social media at public schools

Students between 11 and 14 years have shown what are the main Students between 11 and 14 years have shown what are the main

social media platforms, the opportunities they offer, how to use

them safely and what are the consequences of an incorrect use

Against bullying, development of a digital culture and awarness for

parents and teachers

�Contents always public and searchable

(indexed)

�Contents are shared by the admin to

the fans

�No limits in number of fans

Contents are visible on fans home feed

No limits in number of fans

�Contents are visible on fans home feed

�Editable URL

� Facebook Apps

�Advertising

�Monitoring tools (Insights)

External promotion and large amount of

people

�Groups can have public or private

contents

�Every member’s post are visible to the

others

�Groups are not searchable on the web

(not indexed)(not indexed)

�Multimedia and File sharing between

members

�Administrators and other members are

visible

� Limits in the total amount of members

Internal community for a few people

InfoTitle

Post

(multimedia)

Events

Categorie

Members

Hangouts: chat, file sharing, video conference, multi device access

#MyComenius

#ILoveComenius

Quote and follow

#ILoveComenius

#ComeniusIta@LLPItalia

@eTwinning_Ita

Hashtags tips

Title/Frequency

Sources

Edit contents

Your Newspaper

https://www.facebook.com/safety

7 ways teachers can use Facebook

(Pepperdine and Stanford Univ.)

1. Helping to develop and adhere to the school policyon Facebook

2. Encourage students to follow the guidelines of Facebook

3. Catch up on the security settings, and the Facebook 3. Catch up on the security settings, and the Facebook privacy

4. Promote good citizenship in the digital world

5. Use Pages and Groups to communicate with students, parents and colleagues

6. Embrace the digital, social, mobile and "always online" learning styles of students of the 21st century

7. Use Facebook as a resource for professional development (stories.facebook.com -facebook.com/education)

https://www.facebook.com/safety/groups/teachers/

� Understand Twitter

� Remember Twitter is a public space

� Protect passwords

� Keep your account secure� Keep your account secure

� Use online safety to connect with your students

� Communicate and respect personal boundaries

� Think before tweeting

� Consider the context

� Block and ignore communications

https://support.twitter.com/articles/20169992

INFO: l.mentuccia@indire.it

LinkedIN – Twitter: @sp4ghy

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