Building personalized email campaigns using the Kissmetrics - Mailchimp integration
How to send a better follow up email of your MailChimp campaigns
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Transcript of How to send a better follow up email of your MailChimp campaigns
SEND A BETTER FOLLOW-UP
EMAIL OF YOUR
MAILCHIMP CAMPAIGNS
STEP 1
Sign up on www.sendadvisor.com
STEP 2
Integrate with Mailchimp
www.sendadvisor.com
STEP 3
Create Segments
www.sendadvisor.com
Workspace is where you select from a drop down list a list of contacts that you would like to work on.
www.sendadvisor.com
You can select a campaign that you have sent previously and would like to follow-up on by selecting the campaigns in the checkbox.
www.sendadvisor.com
You can then choose to Show Time or Show Tags.
www.sendadvisor.com
Show time allows you to visualise when the email that you have sent was opened and clicked on (if any links were provided).
Show Tags allows you to visualise in a word cloud some of the words that were popular in your email. The bigger the word, the more audience clicked on the link.
www.sendadvisor.com
You can choose to segment a group of recipients base on all the words selected or any of the words selected.
All the selected words – If the recipient clicked on word A and word B Any of the selected words – if the recipient clicked on word A or word B
STEP 3
Create Segments
The words that you have chosen will be highlighted in red. SendAdvisor will show you the number of unique subscribers that fits the criteria.
Name your segment and your segment will be created. Just like MAGIC.
www.sendadvisor.com
STEP 4
Send Awesome Emails
Checkout your MailChimp account to see the segment that you have just created!
Send Awesome Emails
LET’s GO BANANAS!
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