How to Sell to the #Selfie Generation

Overview• Background

• Millennials

• Marketing Strategies: Strategy of Preeminance Positioning Pain Points

Background

“Know your customers better than they know themselves”

HIV Prevalence

1.3%Adults

Millennials• Born between 1980 and 2000

• 1 in 3 of employed people in the United States are millennials

• Will make up 75% by 2025

Tough Times• Started jobs at the height of the recession

• 78% of Generation X, Baby Boomers, and the Silent Generation were employed at ages 18-33

• 68% for Millennials

• Employment dropped 6% among young women compared to 1998

• Income fallen by 5% compared to same age group in 2000

• Student loans averages doubled to $20,000

“Emerging Adulthood”• New York Times asked “Why are so many people in their 20’s taking so long to grow up?”

• Sociologists say there is a changing timetable

• 74% of emerging adults receive financial support from their parents

Value

Positioning

Positioning

Pain Points

Questions?Also, stop by the DLI booth to talk strategy and to see DLI’s new

smartphone app!