How to Rock Your Social Media Engagement
-
Upload
eric-metelka -
Category
Technology
-
view
692 -
download
2
description
Transcript of How to Rock Your Social Media Engagement
@eric3000
How ToRock
Social MediaEngagement
Your
@eric3000
@eric3000
Where You Can Find Today’s Slides
http://www.bit.ly/emetelka
@eric3000
☐ Name
☐ What you’re working on
☐ Goals for today
Introductions
@eric3000
I'm Eric Metelka, Manager Manager at G2 Crowd. I am a former
management consultant, Columbia Business School MBA, and
the former Marketing Manager at BestVendor.
@eric3000
@eric3000
• How to optimize your content for each platform
• How often you should be posting new content
• How to you engage influencers• How do you bootstrap promotion of your
content
Goals for Today
@eric3000
☐ Introduction – 15 mins
☐ Platforms – 45 mins
☐ Influencer Engagement – 20 mins
☐ Conclusion/Questions – 10 mins
✔
What We’re Going to Cover
@eric3000
Platforms
@eric3000
• Helpful• Useful• Timely• Informative• Relevant• Practical• Actionable• Generous
• Credible• Brief• Entertaining• Fun• Occasionally funny
Posts and tweets should have as many of these attributes as possible
Social Media Communication Guidelines
@eric3000
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun
to read.”
Social Media Communication Guidelines
– Gary Vaynerchuk
@eric3000
@eric3000Go Where Your Customers Are
@eric3000
@eric3000@eric3000
@eric3000@eric3000
@eric3000@eric3000
@eric3000Why Does Oreo’s Post Perform Well?
@eric3000Why Does Twix’s Post Perform Well?
@eric3000
@eric3000
Post for Click-Through
A headline that makes people want to know more
Post for Sharing
A headline with a complete informative thought
Duality of Posting Goals
@eric3000Is WWE’s Post Optimized for Sharing or Click-through?
@eric3000
The Most Retweeted Tweet of All Time
@eric3000
Riding a Trend to Build Audience
@eric3000Capture Leads with Lead Generation Cards
@eric3000
How To Set Up Lead Generation
@eric3000
How to Participate in Tweetchats
• Find a twitter chat to participate in– http://tweetchat.com/
• Set up monitoring for the hashtag
@eric3000
Tweetchat Do’s & Don’ts
• DO introduce yourself– You may even warn followers you’re about to chat
• DO use the hashtag on your tweets• DON’T use the hashtag of you go off-topic• DO retweet if you like another person’s comments• DO reach out to individual users, but keep it on-
topic • DON’T use the chat to promote your own
product/service• DO act genuinely and help others
@eric3000
@eric3000
• Rich content (like Facebook)• A chronological stream (like
Twitter)• …with exceptions
@eric3000Sample Google+ Stream
@eric3000
Google+ Auto-Generates Hashtags
@eric3000Largest pictures of any social network
Pictures Up To 2048 Pixels
@eric3000
Influencers Organized – Google+ Shared Circles
www.bit.ly/gpluscircles
@eric3000How Was NASA Able to Grow Its Following on Google+?
@eric3000
@eric3000
Reach a network of professionalsSet Up Your Company Profile & Post Updates
@eric3000Can Ask Followers to Recommend Products
@eric3000
Groups Have Attractive Audiences
@eric3000
Be An Influencer – Ask Helpful Questions
@eric3000
@eric3000
Pinterest is a visual pinboard that allows consumers to discover and share pictures, called pins about products and services that they love and desire, centered on interests, lifestyles and planning.
What Is Pinterest?
@eric3000Pinterest Was Built to Curate
@eric3000
What Uses Hashtags
@eric3000Group Boards Grow Visibility
@eric3000
“Content is king, but context is God”
– Gary Vaynerchuk
@eric3000
Multi-Platform
@eric3000
Blog
Multi-Platform Example: Kate Spade
@eric3000Embrace Each Platform with Native Content
@eric3000Keep Design Consistent
@eric3000Keep Design Consistent
@eric3000Don’t Just Share Your Own Stuff
@eric3000
“It’s important to use the platform where you have the most data to drive traffic to the new one”
Leverage Your Communities
– Gary Vaynerchuk
@eric3000
Influencer Engagement
@eric3000
• Identify who you want to outreach to– See social media strategy
Make a stalking strategy
@eric3000
• Identify who you want to outreach to– See social media strategy
• Figure out your “ask”– Guest blog? Feedback? Referral?
Make a stalking strategy
@eric3000
• Identify who you want to outreach to– See social media strategy
• Figure out your “ask”– Guest blog? Feedback? Referral?
• Find them EVERYWHERE– Use tools like Rapportive or Nimble to find all
social accounts
Make a stalking strategy
@eric3000
• Identify who you want to outreach to– See social media strategy
• Figure out your “ask”– Guest blog? Feedback? Referral?
• Find them EVERYWHERE– Use tools like Rapportive or Nimble to find all
social accounts
• Engage!
Make a stalking strategy
@eric3000
Promote Them
@eric3000
Send Bait
@eric3000
1. Validate – Compliment genuinely
2. State – Show you understand them
3. React – Ask a question
Validate, State, React
@eric3000
Validate, State, React
@eric3000How Would You Engage?
@eric3000Why Didn’t This Work?
@eric3000
Conclusion
@eric3000
Knowing the Right Formula for Each Platform Will Increase Engagement
@eric3000
Bootstrap Your Distribution with Chats and Groups
@eric3000
Validate, State, React
@eric3000
Don’t Just Share Your Own Stuff
@eric3000
“Success is social media boils down to three things: understanding the nuances of your platform, using a distinct voice,
and driving your business goals”
– Gary Vaynerchuk
@eric3000
Questions?
@eric3000
Kissmetrics Blog -http://blog.kissmetrics.com/ SEOMoz blog – http://SEOmoz.org/blog Inbound – http://inbound.org Slideshare - http://www.slideshare.net/ Jab, Jab, Jab, Right Hook – Gary Vaynerchuk
Social Media Reading List
@eric3000
Email: [email protected]
Twitter: @eric3000
Sign up for my newsletter and receive a free guide to creating social media campaigns:
THANK YOU!
www.bit.ly/fsmnews