How To Promote Your Website Eloqua-Style
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Transcript of How To Promote Your Website Eloqua-Style
Smart business owners, like you, are always looking for new, inexpensive ways to promote
their website
Folks from Eloqua figured out howto get the most links to yourwebsite in the cheapest possible way
If you want to learn what can you do to promote your website for free today
Dig in!
Here is how you do it
Step 1.
Write a 100 page thesis on Eloqua's content strategy
Although some enthusiasts, like me, have done it it in the past,it's not necessary and not recommended. There are simplerways to do it
Step 1. Find a graphic designer
who is going to illustrate your stuff for free or almost free
Eloqua teamed up with and got a lot from this partnership:
• Website design • Infographics• Presentations• Animated videos
If you haven't found a designer yet, ask your niece to illustrate your stuff for you
Do you think I am kidding?
Step 2. Create awesome content cheap
Make a video! It is easy in this 21st Century. Did you know Steven Spielberg shot his last movie entirely with three Iphones?
Well not exactly, but cell phones record broadcast-qualityimages, and with a little creativity you can make a promotionalvideo as good as anyone's promotional video
Check out what I did with my iPad and I've never done or edited videos in my life
Step 3. Create more content
Make a presentation or two about your product on SlideShare
The more the better!
Step 4. Be the first one
Nobody cares about the guy who took second place(Well, besides his parents)
Create something original and make sure that people it
Step 5.Think adjacent
If you are selling energy-efficient light bulbs, think how can you reach people who care about saving energy
And if you are selling marketing automation software, try partnering with folks from
Step 6.Find websites where you can submit your stuff to reach your target
audience
There are places on the web where you can share your content with interested folks
I am not talking about spammy-looking places likeEzineArticles, I am talking about quality portals on the subject
Try searching for "your keywords" forum. Often forums would be located on a portal dedicated to your niche
Step 7. Get some love (and views)
I don't care how good your content is. If your content has attracteda pitiful 10 views, nobody is going to want to even give it a try
Get as many people as you can to your content pages. And bypeople (I mean at least your niece and your grandma). Makethem watch your stuff over and over again. And make them"Like it" and "Share it"
All this makes you a popular kid in school. All of us want to be associated with success
Step 8. Link to a powerful giant
Like Eloqua . Tell them that you wrote about their majesty and hopefully they will "like" and "share" your stuff
Linking to someone big makes you more legit. Like a sixth grader going to the football game with a ninth grader
Step 9. Entertain
No matter what business you are in, if you want to be successful, you have to entertain
There are multiple ways to be entertaining. One of them is being sexy and funny like
Brightest LED Candelabra Light Bulbs
Sexy sells. Boring doesn't sell much of anything
Step 10. Borrow ideas
The best advice I can give you today is to borrow otherpeople's ideas. Think of it like jazz. You riff on other people'sideas. Borrow with respect and creativity, and it's a legit deal
With this advice you can create some great content today
Take this presentation and rewrite it so it relates to your business. And publish it on SlideShare
Today!
is a US distributor of sexy,energy-efficient candelabra bulbs
And my name is Ania Divina.I am the owner of this companyand as you can tell, I have a blackbelt in content marketing
Brightest LED Candelabra Light Bulbs