Visual Marketing: How to Promote Your Blog (and Brand) with Images

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VISUAL MARKETING How to Promote Your Blog (and Brand) with Images

Transcript of Visual Marketing: How to Promote Your Blog (and Brand) with Images

VISUAL MARKETING How to Promote Your Blog (and Brand) with Images

2 Quick Poll

Who’s Here?

Blog  for  Business  

Blog  as  a  Business  

Blog  for  your  

Employer  

Blog  for  Yourself  

3 | About Me

Tai Goodwin Business Growth Strategist

•  Started blogging in 2007 •  18+ years teaching •  Bankable Brilliance •  Connect to Convert

4

Visual Marketing

Why We Are Here

Connect to Convert

•  The  power  of  images  and  infographics.    •  Prac4cal  ideas  and  simple  4ps  on  how  to  a7ract  more  readers  and  increase  

engagement  with  visual  marke4ng.  •  Tools  you  can  use  

5 | Definition

Visual marketing is the act of connecting the power of images with your written content to turn your ideas and concepts or brand values into an actual visual that people see and remember.    

What is Visual

Marketing?

6 | Definition

The use of visuals isn’t limited to photos and images. Visuals include images, graphics, charts, infographics, cartoons, graphs, memes, photos, videos and visual note-taking.  

What is Visual

Marketing?

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300% 94% 150% 85% Visuals increase monthly unique

visitors

Blog  posts  with  images  viewed  

more  

Tweets with images, get more

retweets  

Viewers are 85% more likely to

purchase

The Impact of Visual Marketing

90% 46% 12% 65% information sent

to the brain is through our vision  

Gauge credibility of a company by

website design  

Infographics grow traffic an average of 12%

more  

Increased  engagement  when  photos  and  videos  

added.  

8 What’s the Big Deal? ABOUT VISUAL MARKETING

•  Images evoke our emotions and capture our attention.

•  Emotions like shock, sympathy and scandal will always grab attention.

•  We make purchases based on how we respond to an image.

•  Emotion drives attention which drives learning.

9 What’s the Big Deal? ABOUT VISUAL MARKETING

•  Images enhance communication by supporting the story you are telling.

•  Improves SEO for your blog posts, social media blurbs or your web pages.

10 Blame Social Media

11 What to Include VISUAL MARKETING Ideas

12 What to Include VISUAL MARKETING Ideas

•  Real photographs •  Stock photography •  Graphics you have created •  Charts, slides and presentations •  Videos •  Infographics •  Visual how-tos •  Screenshots •  Line art and hand drawn graphics •  Cartoons •  Anything else that is visual.

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People are attracted to images, especially of people's faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements. People are attracted to images, especially of people's faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements. People are attracted to images, especially of people's

faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements. People are attracted to images, especially of people's faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements.  

This is a Really Interesting Post

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People are attracted to images, especially of people's faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements. People are attracted to images, especially of people's faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements. People are attracted to images, especially of people's

faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements. People are attracted to images, especially of people's faces (including their eyes). You may notice if you use an image of your own face, or a nice face that looks inviting, showing the eyes of a person along with your content will get a better reaction and more results. This is because as humans we feel more connected to real people by seeing their face. Visual marketing recognizes this need and helps connect content marketing with visual elements.  

Now, you think it’s interesting too!

15 Visual Marketing Examples

16 Visual Marketing Examples

17 Know Your Audience | Know Your Voice WHICH IMAGE APPEALS MOST TO YOU?

18 Visual Marketing Strategy

19 Where to use images 20 Ideas

•  Website •  Sales letters

and landing pages

•  Email newsletter

•  Print newsletter •  Ebook and

product covers

20 Where to use images

•  Product Brochures

•  Offline advertising

•  Infographics •  Direct Mail •  Contests •  Print Coupons •  Flyers

20 Ideas

21 Where to use images

•  Facebook LinkedIn •  Twitter •  Pinterest Boards •  Instagram •  Vine •  Google Plus •  Videos Bottom Line: Share images related to your business on all your social channels.

20 Ideas

22 Visual Marketing Tips

Tip #1 - Know how images draw readers to your content… and how they might repel readers too.

23 Visual Marketing Tips

Tip #2 - If you create videos know how long a video should be and what types of images to include to get the best results and the most action.

24 Visual Marketing Tips

Tip #3 – Use images and content that sparks your audience to take action, whether it’s buying something, commenting, or sign up for something.

25 Visual Marketing Tips

Tip #4 – People are especially attracted to images of people's faces (including their eyes). Pairing your content with a face that looks inviting, will get a better reaction and more results.

26 Visual Marketing Tips

Tip #5 – Seeing a visual of your products or some sort of visual representation of your services will help your audience remember your business better than if they only read a description.

27 Free + Low Cost Tools

•  MorgueFile.com •  SnagIt •  Canva •  Wordle •  Visual.ly •  Animoto •  Pic Monkey •  Piktochart •  Camtasia

28 Free + Low Cost Tools Free photos from the archives of life magazine, http://images.google.com/hosted/life

29 Want More Tips for Taking Your Blog from Blah to Brilliant?

Grab a copy of The15/15 Blogging Challenge •  70+ page ebook •  The Ultimate Content Creation

Webinar (mp3 download + slide deck)

•  Strategic Blogging for Your Service-based Business (mp3 download + slide deck)

Special Offer - $49 (limited time) http://www.bankablebrilliance.com/product/1515bc/

30 | The Full Story… “Reach more people, change more lives, and grow your wealth.” That’s the message Tai Goodwin, M.Ed., shares from her heart. Creator of the Brand Your Own Brilliance System and founder of Brilliant Business Girlfriends, her mission is to see more women grow their impact, influence, and income. Tai works with authors, coaches, consultants, and speakers. She helps them give birth to their vision by designing a profitable business based on their purpose and passion. Her specialty is showing them how to brand their brilliance by turning what they know into information products and signature programs. Tai's articles have been featured on the highly acclaimed Huffington Post, Forbes.com, Careerealism.com, and CAREER Magazine. Before transitioning from employee to entrepreneur, she built a thriving career as an award-winning instructional designer, including time at two Fortune 500 companies. Certified in human performance improvement, Tai has over 19 years of experience in program management and training & development.

Visit TaiGoodwin.com to learn how she can help you tap into your brilliance and make it bankable!