1. 1. " "; v "a. __- W . r ` ' . .k'/. Rewarded Video Ads
2. 2. About POKKTPOKKT is a Rewarded Video Advertising Platform for Game Developers to Monetize their South East Asia and India trafc.
3. 3. 6504' MILLION *i* Iri* m " I ` ? rw t_ *I MOBILEDEVICES.ml irf I 1II 87% FEATURE PHONES L .200 l.I. ? MILLION MILLION DEVICES __ ,APPS DOWN LOADED SOLD EVERY MONTH I _i lal/ Eg;8'a , a 45% l I I "' Ci OF ALL APPS OFTHEM DOWNLOADED ARE ARE GAMES SMARTPHONES i!olo Internet Connectivity Crossed ; i 0.31 - _ ~ 200. MN And Growing Due to ~ Falling Data Charges Andw I Growing Sales of Smartphones.
4. 4. OPPORTUNITIES 03ln App Purchase to grow from negligible to $50 Million per year business in next 2 years 04In App Purchase to be driven majorly by Telco Billing02Games Download togrow 5x in 2 years from iBillion 05Local OEM's which are 50% of all new Android phones sold will drive distribution01Mobile Internet Users expected - 3X growth in 2 years
5. 5. . . s . .G. . 0 Developers 0 Developers & Users
6. 6. 2'?I IMII ng;i India @JAFCO ASIA I' a Singapore is 20 I 2Thaiiand zI-O Indonesiai ov8
7. 7. on"ZGGDE@POKKTSDK 'i' iOSCIODQOID@unity.W < 200 KBPlug-n-PlayDeveloper Dashboard and Analytics
8. 8. About POKKT5 0 + Brand Video Campaigns 1 0 +Views deol nnnnn oryHighecPM
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12. 12. *~. `_ Ii ` ` A' `_` I {in , ` m' . a ; x ` ba K0 ` ' 'X v.i /i: [VIII- C _l/ Ix l , /-" `x Lrl i `l>/ / ' , rl' i` g~ ,X . W l(MONETIZE YOUR USERS THROUGHREWARDED VIDEO ADS
13. 13. t _~/ . . OBUT LET'S FIRST. ..EXPOSE SOMEMYTHS i
14. 14. MLYT I-T #1 "Rewarded videos are intrusive and they disrupt my game UX. "5. . ,/ l I lx `A. g . i` e I' '
15. 15. Pit-ili 'ft-tur! inutil gina nrn n . .miga 'i 'iu-ii' inum in] -' muli:rlitzimplicf"'Joifre out of rescue attempts : lneg-gne. ? 3"; J15'': " Cancel 0k!attempts a5 `uaHLLBJ- ma;
16. 16. MLYT I-T #2 "I can NOT run rewarded video because my in-app economy doesn't support it. "5. . ,Z I I Ili 1xg . '^IIg e 'I '
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18. 18. _ I'Q ` < r 3' il k' p l' x "Most rewarded video ads are game related"
19. 19. Try again with a better bail Earn 50 Gold Pins? DV nnmn
20. 20. MLYT FT #4 "Rewarded videos will cannibalize my paying users. "5. g 0,/I I lu ag . '^IIg_ e I' '
21. 21. 045015a " _. ._; `3.; j` noonihionow. .1.'i: *4': '579VJ! : EET "POKKT with their local team in Thailand has helped our game "Thapster" generate additional revenue from non-paying users from Thailand. "- Nick (Co-Founder,Sinoze Co.Ltd.-Thailand)
22. 22. MLYT FT #5 "Rewarded videos have no user retention within my game. "5. . ,/ I I lx `A. g . i` e I' '
23. 23. l;i I * is E*. sKiis iii i*Players are unlikely to quit playing due to Incentivized Ad-watching40% 100%S . E4-' JJ2 a 2 a>.>. : Eg 20% g 50%gn.gn. e I I e9I s I l c I I OI I I a I * a INoVideo 1 3 5 7 NoVideo 1 5 'IO 15+# of Ad_consumption Days in 1.:Week Avg.# of Ads Viewed/Day for Active Players Frequency of ad consumption Majority Of heavy Ad-watchers correlates well with long-term Tetalm l0n9 termretention
24. 24. Brand Advertisers3 Rewarded Videos
25. 25. "Please do NOT force my Ad on the user! "
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