Social Media. PURPOSE SOCIAL MEDIA PLATFORMS VIDEO PLATFORMS.
How to Market, Sell and Re-Purpose your Video Content
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Transcript of How to Market, Sell and Re-Purpose your Video Content
How to Market, Sell and Repurpose Your Videos Presentation by Bruce Jones At Bill Gentile’s Video Journalism Workshop • Washington DC
You have made your video, now what?
Marketing Your Videos
Purpose for Making Videos • Tell Stories • Promote a Cause, Organization, Product • Build Your Presence in the Market • Advance Your Career • Make Money
Marketing Your Videos
Start By Building Your Platform • Email List • Social Media Followers • People Who Buy Your Products or • People Who Come to Your Events • FaceBook Groups, Linkedin Groups • Be Where Your Audience Is
Marketing Your Videos
How to Market Your Video, Web Based • YouTube and Vimeo • Social Media, FaceBook, Vine, Twitter, KickStarter, Instagram • Mailing List • Websites/Blogs, a Web Based Home • Events • Act Local, Think Global
Marketing Your Videos
10 Tips for Marketing Your Videos 1. Set up a Video Blog/Website • Blogging Page, updates, news, content • About Page • Info Page, includes a Trailer • Media Page • Email Sign up • BUY NOW
Marketing Your Videos
10 Tips for Marketing Your Videos 2. Build a Mailing List, Opt-in Form, Lead Magnet 3. Library of Promotional Content, Images, Bios, and
Descriptions 4. Social Media Presence, Facebook, Pinterest, G+, Twitter,
Instagram, Vine, Linkedin
Marketing Your Videos
From Social Media to Customer
Social Media Engage
Facebook, Twitter Pinterest
Website Following
Use a
Lead Magnet to Attract Subscribers
Email List Sell Stuff
Books
Courses Videos
Consulting
Marketing Your Videos
10 Tips for Marketing Your Videos 5. Setup a YouTube Channel and Produce a Video Intro
Trailer, Optimize Your Videos for Search Title, Description, Live http Link, Keyword, Calls to Action
6. Produce a Press Release, Connect with the Media
Setting Up a YouTube Video
Title
Live Http Link
Good Description up to 5,000 Characters
3 Key Areas
Popular Social Media Buttons
Embed Code for Sharing
YouTube is a Social Media Platform
Marketing Your Videos
10 Tips for Marketing Your Videos 7. Rewrite Your Bios, Add Your Projects to Your Email Signature 8. Send Out Mailings to Your List 9. Add a Picture from Your Videos to Your Business Card 10. Contact Your Local Media, Newspapers, Organizations
Selling Your Content
Selling Your Work • When making content think about how you could be
selling it • Know your rights and who owns your content���
are there logos, music, trademarks, do you have control • Think editorially • Act Local, Think Global
Selling Your Content
Distributing and Selling Your Work • Festivals • YouTube and Vimeo Pro • Video on Demand • VHX, distrify, iTunes • CreateSpace/Amazon, DVD, Streaming • Gumroad
Selling Your Content
CreateSpace/Amazon • Amazon Instant Video Streaming • DVD Print-On-Demand • Amazon Sales Platform, Global, Accepted
Selling Your Content
Gumroad.com • Video-Streaming and Download • Download, Any Kind of Electronic File • Physical Products • Various Selling Options, Pay What You Want, Bundles,
Discount Coupons, Analytics, Customer Mailing List • YouTube Connection
Repurpose Your Content
Make it Once, Sell it Many Times • Different Formats, DVD, Streaming, Download • Different Platforms, YouTube, Vimeo, Amazon, DVD collections,
Gumroad, VHX • Different Presentations, Video, PowerPoint, Audio, Text, Podcast • Different Markets, Education, Libraries, Cable, Grassroots
Repurpose Your Content
Products • Transcribe and Create Books, Physical, Kindle • Audio, Podcast • Webinar, Google Hangout/YouTube • Consulting • Educational, Teaching Workbooks, Classroom Guides • Stock Imagery
Repurpose Your Content
Products • Courses Based on the Content • Cups, Hats, Pillows, Print-on-Demand • Blog Content • Children’s, Annotated, Delux Versions • Series, Podcast • Speaking Engagements
Bruce Jones
Bruce Jones 781-255-7171 Twitter @bjdesign Sign up for my free publishing and marketing guides at: http://www.BruceJonesDesign.com