DIY Video Tips for your Business to market, promote, sell and train
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Transcript of DIY Video Tips for your Business to market, promote, sell and train
Jeff Long @ JeffLong
!
TrueFocusMedia.com !
“Helping your focus your message to your market through media”
DIY Video Tips and Tricks
TrueFocusMedia.com
What you will learn
TrueFocusMedia.com
DIY Video Tips and Tricks
What you will learn Why you should be using video
TrueFocusMedia.com
DIY Video Tips and Tricks
What you will learn Why you should be using video
TrueFocusMedia.com
The easiest types of videos to produce
DIY Video Tips and Tricks
What you will learn Why you should be using video
TrueFocusMedia.com
The easiest types of videos to produce An easy video template
DIY Video Tips and Tricks
What you will learn Why you should be using video
Pro video tips
TrueFocusMedia.com
The easiest types of videos to produce An easy video template
DIY Video Tips and Tricks
What you will learn Why you should be using video
Pro video tips YouTube tricks
TrueFocusMedia.com
The easiest types of videos to produce An easy video template
DIY Video Tips and Tricks
TrueFocusMedia.com
Why you should be using video
DIY Video Tips and Tricks
TrueFocusMedia.com
Why you should be using video
DIY Video Tips and Tricks
A website with video is 53x more likely to be on the first page of Google than a text based website
TrueFocusMedia.com
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Why you should be using video
DIY Video Tips and Tricks
TrueFocusMedia.com
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Why you should be using video
DIY Video Tips and Tricks
Why you should be using video
DIY Video Tips and Tricks
Why you should be using video
DIY Video Tips and Tricks
Why you should be using video
DIY Video Tips and Tricks
Why you should be using video
DIY Video Tips and Tricks
TrueFocusMedia.com
96% of consumers find videos helpful when making purchase decisions online
Why you should be using video
DIY Video Tips and Tricks
TrueFocusMedia.com
52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
Why you should be using video
DIY Video Tips and Tricks
TrueFocusMedia.com
Why you should be using video
76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)
DIY Video Tips and Tricks
TrueFocusMedia.com
DIY Video Tips and Tricks
TrueFocusMedia.com
The Easiest Types of Videos To Produce
DIY Video Tips and Tricks
TrueFocusMedia.com
The Easiest Types of Videos To Produce Website Intro Video
DIY Video Tips and Tricks
TrueFocusMedia.com
The Easiest Types of Videos To Produce Website Intro Video
FAQ Videos
DIY Video Tips and Tricks
TrueFocusMedia.com
The Easiest Types of Videos To Produce Website Intro Video
FAQ Videos
Vlog
DIY Video Tips and Tricks
TrueFocusMedia.com
The Easiest Types of Videos To Produce Website Intro Video
FAQ Videos
Vlog
DIY Video Tips and Tricks
Put your Powerpoint presentations into videos
TrueFocusMedia.com
The Easiest Types of Videos To Produce Website Intro Video
FAQ Videos
Vlog
Screencasts (software, websites, tutorials, etc
DIY Video Tips and Tricks
Put your Powerpoint presentations into videos
TrueFocusMedia.com
An easy video template
DIY Video Tips and Tricks
TrueFocusMedia.com
An easy video template
1. Tell them you’re going to say, say it, and remind them what you just said
DIY Video Tips and Tricks
TrueFocusMedia.com
An easy video template
1. Tell them you’re going to say, say it, and remind them what you just said
2. Show, don’t tell
DIY Video Tips and Tricks
TrueFocusMedia.com
An easy video template
1. Tell them you’re going to say, say it, and remind them what you just said
2. Show, don’t tell
3. Include a call to action
DIY Video Tips and Tricks
DIY Video Tips and Tricks
6 Pro video tips and tricks
1. Landscape vs Portrait
DIY Video Tips and Tricks
6 Pro video tips and tricks
1. Landscape vs Portrait
DIY Video Tips and Tricks
6 Pro video tips and tricks
DIY Video Tips and Tricks
6 Pro video tips and tricks
DIY Video Tips and Tricks
6 Pro video tips and tricks
DIY Video Tips and Tricks
6 Pro video tips and tricks
DIY Video Tips and Tricks
6 Pro video tips and tricks
DIY Video Tips and Tricks
6 Pro video tips and tricks
DIY Video Tips and Tricks
6 Pro video tips and tricks
DIY Video Tips and Tricks
6 Pro video tips and tricks
DIY Video Tips and Tricks
2. Stabilize your video
6 Pro video tips and tricks
DIY Video Tips and Tricks
3. Record Better Audio
6 Pro video tips and tricks
DIY Video Tips and Tricks
3. Record Better Audio
Get closer to your camera
6 Pro video tips and tricks
DIY Video Tips and Tricks
3. Record Better Audio
Get closer to your camera
AZDEN EX503 Lav Mic - $23
6 Pro video tips and tricks
DIY Video Tips and Tricks
3. Record Better Audio
Get closer to your camera
AZDEN EX503 Lav Mic - $23
Rode Smart Lav (for Smart Phones) - $60
6 Pro video tips and tricks
DIY Video Tips and Tricks
4. Proper Lighting
6 Pro video tips and tricks
DIY Video Tips and Tricks
4. Proper Lighting
Use natural light when possible
6 Pro video tips and tricks
DIY Video Tips and Tricks
Key Fill
Backlight
6 Pro video tips and tricks
DIY Video Tips and Tricks
5. Rule of thirds
6 Pro video tips and tricks
6. Hide the edit
DIY Video Tips and Tricks
6 Pro video tips and tricks
6. Hide the edit
DIY Video Tips and Tricks
6 Pro video tips and tricks
DIY Video Tips and Tricks
YouTube tips and tricks
DIY Video Tips and Tricks
YouTube tips and tricks Add your location (in advanced settings)
DIY Video Tips and Tricks
YouTube tips and tricks Add your location (in advanced settings)
Add your city, state, region in tags
DIY Video Tips and Tricks
YouTube tips and tricks Add your location (in advanced settings)
Add your city, state, region in tags
Make your title descriptive (put key words in it)
DIY Video Tips and Tricks
YouTube tips and tricks Add your location (in advanced settings)
Add your city, state, region in tags
Make your title descriptive (put key words in it)
Google cuts off the title around 66 characters in their results
DIY Video Tips and Tricks
YouTube tips and tricks Add your location (in advanced settings)
Add your city, state, region in tags
Make your title descriptive (put key words in it)
Add your URL as the first thing in the description
Google cuts off the title around 66 characters in their results
DIY Video Tips and Tricks
YouTube tips and tricks Add your location (in advanced settings)
Add your city, state, region in tags
Make your title descriptive (put key words in it)
Create a custom thumbnail
Add your URL as the first thing in the description
Google cuts off the title around 66 characters in their results
DIY Video Tips and Tricks
Learn more: TrueFocusMedia.com/DIYvideo
DIY Video Tips and Tricks
Questions?