HOW TO MANAGE SOCIAL MEDIA IN 30 MINUTES A DAY · HOW TO MANAGE SOCIAL MEDIA IN 30 MINUTES A DAY...
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HOW TO MANAGE SOCIAL MEDIA IN 30 MINUTES A DAY Ian Cleary
Transcript of HOW TO MANAGE SOCIAL MEDIA IN 30 MINUTES A DAY · HOW TO MANAGE SOCIAL MEDIA IN 30 MINUTES A DAY...
HOW TO MANAGE SOCIAL MEDIA IN 30 MINUTES A DAY
Ian Cleary
You can use social media to turn strangers into friends, friends into
customers and customers into sales people –
SETH GODIN
Time Your Activities Pomodoro Technique
www.focusboosterapp.com/live
Organize Your Favorites
www.wibki.com
Organize Ideas with Evernote
www.evernote.com/evernote/
Create a plan for your content
1. Who are you targeting
2. What are your big monthly activities
3. Where you are going to distribute the content
4. Who is going to create, share
Use an Editorial Calendar
What to do in 30 minutes?
Monitor and
Engage
• 10mins
Create and
Share
• 15mins
Read and
Share
• 5mins
Reading and Sharing
Tools for Reading, Scheduling & Automatically Sharing of Content
• Feedly – read all your favorite blogs in one place and share content with one click.
• Buffer – Create a schedule for sharing to Facebook, Twitter, Google+, LinkedIn. When you find content just add it to your queue and Buffer does the rest.
• Postplanner – great for finding and sharing relevant and trending content on Facebook (e.g. status updates, photos/images, articles, and more)
• Dlvr.it – automatically shares content from blogs/news sources out to your social channels
Feedly with Buffer
www.feedly.com
Feedly with Buffer
www.bufferapp.com
Share what’s Popular with PostPlanner
Automate Sharing of Content with Dlvr.it
www.dlvr.it
Sources is where the content comes from
Destinations is where it is delivered to
Create and Share
Tips to Speed up Content Creation
• Repurpose content to make the most out of every piece of content
• Use image tools to rapidly create images (e.g. create batches of images in advance based on themes and schedule out delivery)
• Get other people to create your content
• Reshare older content!
Repurpose
Take existing content and reuse it in different ways
EXAMPLE: Turn one big piece of content (e.g. Infographic) and break into loads of little pieces
Infographic on website
Sub-posts for each
category (5)
Sub-posts for each business in each
category (25)
30 posts
or content for 6 weeks
out of 1 Piece of Content
All linking back to your website!
Create Images in Batches
Think of a series of images you could create based on a certain theme
– Tips
– Quotes
– Checklists
– Hidden Gems
– Top 5 Lists
Create a Standard Layout (or Template)
Use Canva Graphic design made so simple
www.Canva.com
Choose from a library of
layouts…
www.Canva.com
…and a vast library of stock
images and graphic elements
www.Canva.com
…and publish with ease
www.Canva.com
Or Picmonkey
www.PicMonkey.com
Monitor and Engage
Monitor Your Social Channels with Hootsuite Use for Twitter, LinkedIn, Google+ Business
www.Hootsuite.com
Monitor Keywords/Business Name with Mention.net
www.Mention.net
Get alerts using Talkwalker
www.Talkwalker.com
Key Take Aways
1. Be Organized
2. Set time limits
3. Use the tools (and pay for relevant ones)
4. Monitor and improve
WEBINARS
For details on future webinars please visit http://failteireland.webex.com If you want to register for future webinars email [email protected]
Online Resources failteireland.ie/Market-Your-Business-With-Failte-Ireland.aspx Courses Available failteireland.ie/Business-Supports/Websupports/Events Online Business Tools failteireland.ie/Develop-Your-Business/Business-Tools.aspx
For any other questions, contact the Business Supports
team on 01-8847762
KEEP IN CONTACT
Fáilte Ireland
88-95 Amiens Street
Dublin 1
Ireland
Lo-Call: 1890 525 525
