How to make things and influence people
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Transcript of How to make things and influence people
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o Approaches to innovationo Getting buy ino Objectiveso Managing risk
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Click to edit Master title styleThe process we went through
Click to edit Master title styleThe problem…
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o Responsible – who does the work to achieve the task
o Accountable – who signs off or owns the project – 1 person only
o Consulted – who are the experts we need a dialogue with (2 way communication)
o Informed – who do we need to keep informed of progress (1 way)
RACI
Click to edit Master title styleLessons learned:
o Work out ultimately who signs it off, don’t get stuck in a loop
o Have ONE decision maker only
Click to edit Master title styleObjectives:
o Be prepared for the future þo No financial target
Click to edit Master title styleTo icebucket, or not to icebucket??
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o Where is this trend in it’s lifecycle? oHas it peaked? oWhich other organisations have taken part?
o Can we relate it to the RNLI?o What time/resources do we need to make
it happen?o How do we make it authentic to the trend?o Does taking part present any risks?
To icebucket, or not to icebucket?
Click to edit Master title styleLesson learned:
o Know how to evaluate ideas
Click to edit Master title styleObjectives:
o On-going target to create more brand content (vs campaign content) þ
o Give supporters variation in your content, to help grow your channels þ
Click to edit Master title styleWhat happened next time…
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o Plan the ending / messageo Shoot it at lunch – ask for volunteers on
intranet etco Do a risk assessmento Gather props/permissionso Do it!
Mannequin challenge
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Click to edit Master title styleBonus feels
Click to edit Master title styleDIY
Click to edit Master title styleLive streaming… the plan & test run
Click to edit Master title styleLive streaming… the reality
Click to edit Master title styleLessons learned
o Test as though it’s liveo Testo Test againo When you fail, identify what you learnt
Click to edit Master title styleObjectives
o Test viability of low/no cost streaming ýo Show demand for live streaming þ
Click to edit Master title styleRNLI chatbot
Click to edit Master title styleObjectives
o Have a working proof of concepto Show n tell to find applications and
business ownerso Build a business case for further
development
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o If you can, show don’t tello Proof of concepto Simple/low cost pilotso DIY
o Build a library of use cases/exampleso Know how to evaluate ideaso Consult with your networko Use RACI properlyo When you fail, make time to learn why
Tips for getting buy-in
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Thanks!@alukeonlife
