Flyers!. Not the Philadelphia Flyers! FLYERS!!! For advertising! DUHH!! =D.
How to make an Effective Print Ad Flyers. How long does someone look at a flyer for??
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Transcript of How to make an Effective Print Ad Flyers. How long does someone look at a flyer for??
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How to make an Effective Print Ad
Flyers
![Page 2: How to make an Effective Print Ad Flyers. How long does someone look at a flyer for??](https://reader033.fdocuments.in/reader033/viewer/2022061305/55145676550346494e8b53bd/html5/thumbnails/2.jpg)
How long does someone look at a flyer for??
![Page 3: How to make an Effective Print Ad Flyers. How long does someone look at a flyer for??](https://reader033.fdocuments.in/reader033/viewer/2022061305/55145676550346494e8b53bd/html5/thumbnails/3.jpg)
Two second rule
• On average, people look at a print ad for no more than two seconds
• Your ads have to become “two-second hookers.”
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• It takes something special to make your ad cut through—to stop people scanning and pay attention.
• High impact visuals are often the key.
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What Makes a Successful Print Ad?
• Ads with large photos or illustrations of merchandise get higher readership than ads with small illustrations or no art.
• Readers want to see the merchandise - compare it with similar merchandise
- want to recognize it in a store
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• Make your photograph or illustration at least half your ad whenever possible.
• Most people skim ads in a sort of reversed "S".
• Start at the left top margin, and work down to the right bottom margin.
• High impact areas different in various languages
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• Avoid headlines set in all capital letters.
• Why?