The Evolving Travel Shopping Journey: Searching for Travel Inspiration
How To Make A Good Story of the Journey - The Travel Junkie
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Transcript of How To Make A Good Story of the Journey - The Travel Junkie
HOW TO MAKE A GOODSTORY OF THE JOURNEYHOW TO MAKE A GOOD
STORY OF THE JOURNEY#TravelMateWorkshop
Bowie HolidayFulltime Lover | Outdoorsman | Blogger
www.thetravelunkie.orgTwitter: @TravelJunkieID
Instagram: @TravelJunkieIDFacebook: /thetraveljunkieofficial
Who am I?
Bowie HolidayFulltime Lover | Outdoorsman | Blogger
www.thetravelunkie.orgTwitter: @TravelJunkieID
Instagram: @TravelJunkieIDFacebook: /thetraveljunkieofficial
POSITIONING DIFFERENTIATION
A Briefing onglobal travels,
culture,Life.
Content (What to Offer)Accurate and credible information about travelnotes, culture, food, fashion, music, hotels andlife (more personal)Context (How to Offer)Informative, edutaiment, and mature designInfrastructure (Enabler)the most up to date travel blog, link to socialmedia network, and media community
THE TRAVEL JUNKIE STRATEGY
BRAND
Primary
• Travelers (national/international)
• Bloggers
Secondary
• Ministery of Tourism
• Tourism Board
• Brands
• etc
TargetTargetMarketMarket
TargetTarget AudienceAudience
Primary
• Travelers (national/international)
• Bloggers
Secondary
• Ministery of Tourism
• Tourism Board
• Brands
• etc
TargetTargetMarketMarket
WRITING / BLOGGING
MAGICCan transport a totalstranger into acompletely differentworld
MUNDANERules, tools andtricks of the trade
ASK YOURSELF THESEQUESTIONS:
a) What is your interest?b) Do you have the content?c) Is the topic trendy?d) Is there competition?
MAGICCan transport a totalstranger into acompletely differentworld
MUNDANERules, tools andtricks of the trade
ASK YOURSELF THESEQUESTIONS:
a) What is your interest?b) Do you have the content?c) Is the topic trendy?d) Is there competition?
Content Management - The Emperor
Images Help Content Stand Out
Search EnginesSearch Engines
Traffic Rankings
Investors / Sponsors
• A reflection of yourpersonality?
• Include observations andopinions
• Don’t be afraid to getpersonal
• Don’t write like a fact-checker
• Entertain
FINDING YOURVOICE• A reflection of your
personality?• Include observations and
opinions• Don’t be afraid to get
personal• Don’t write like a fact-
checker• Entertain
i. Read other stories/blogsii. Use social media to find
travel trendsiii. News, happenings,
festivals, etciv. Google keyword
CHOOSING THERIGHT TOPICS FORYOUR STORIES
i. Read other stories/blogsii. Use social media to find
travel trendsiii. News, happenings,
festivals, etciv. Google keyword
CHOOSING THERIGHT TOPICS FORYOUR STORIESSTORY / BLOGPOST STYLES
a) Travel narrativesb) Photo essaysc) Travel listsd) Travel tipse) Personal thoughtsf) Sustainable tourismg) You are not wikipedia
STORY / BLOGPOST STYLES
a) Travel narrativesb) Photo essaysc) Travel listsd) Travel tipse) Personal thoughtsf) Sustainable tourismg) You are not wikipedia
CHOOSING THERIGHT TECHNIQUES• The big secret• What’s the point?• Attention-grabbing
headlines• Compelling beginnings
- Anecdote, quote, punchline
• The middle- Continuity, headings
• Ending- Ask readers a question
• The big secret• What’s the point?• Attention-grabbing
headlines• Compelling beginnings
- Anecdote, quote, punchline
• The middle- Continuity, headings
• Ending- Ask readers a question
CHOOSING THERIGHT TECHNIQUESBringing a story to life:
• Introduce characters – tohumanize your story
• Use all your senses – forgood visual descriptions
• Show, don’t tell and dosomething different
Bringing a story to life:
• Introduce characters – tohumanize your story
• Use all your senses – forgood visual descriptions
• Show, don’t tell and dosomething different
HOW TO KEEPYOUR READERSINTERESTEDYour job is not done afteryou’ve published yourstories/blogpost. Add extrafinishing touches:
• Link to other posts• Call to action• Engagement with readers• Social media promotion
Your job is not done afteryou’ve published yourstories/blogpost. Add extrafinishing touches:
HOW TO KEEPYOUR READERS
INTERESTED
• Find out which are yourmost popular stories/posts
• Write similar stories/posts• Create a series out of them
Eq. Top destination in WA
Increasing readership:
• Find out which are yourmost popular stories/posts
• Write similar stories/posts• Create a series out of them
Eq. Top destination in WA
RESEARCH & FACTCHECKING
Always do it
Errors reduce yourcredibility
Check with reputablesources
Always do it
Errors reduce yourcredibility
Check with reputablesources
PASSION!PASSION!
COMMITMENT!COMMITMENT!
Any Question?