Strategies to Thrive in Today's Complex Travel Shopping Journey
The Evolving Travel Shopping Journey: Travel Research, Planning & Validation
Transcript of The Evolving Travel Shopping Journey: Travel Research, Planning & Validation
![Page 1: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/1.jpg)
Making A List & Checking It Twice: Travel Research, Planning & Validation
11:50AM – 12:20PM ET #EvolvingTravelEllis Connolly, Chief Revenue Officer, TrustYou Charlie Osmond, Chief Tease, Triptease
![Page 2: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/2.jpg)
Defining Travel Research, Planning & Validation• The traveler has
chosen a destination
• Searching for dates, flights, places to stay, activities
Source: The 2014 Traveler’s Road to Decision, Google, 2014
![Page 3: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/3.jpg)
Travel Research
Source: Boxever & Skift, 2015 | Millward Brown Digital on behalf of Expedia MediaSolutions, 2016
Share of Influence During Each Phase of the Travel Shopping Journey40%
of people booking travel online browse just 3-5 sites before completing their purchase
![Page 4: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/4.jpg)
Making a List and Checking It Twice: Travel Research, Planning & Validation
Ellis ConnollyChief Revenue Officer, TrustYou
Click to add Image (optional)
![Page 5: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/5.jpg)
![Page 6: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/6.jpg)
read reviews prior to making a booking decision
are willing to pay more for a hotel with higher review scores
95% of travelers
76% of travelers1. Consumer Research Identifies How To Present Travel Review Content For Optimal Bookings, TrustYou2. Consumer Research Identifies How To Present Travel Review Content For Optimal Bookings, TrustYou3. The Effect of Reviews on Hotel Conversion Rates and Pricing, TrustYou
say summarized review content is the easiest way to consume travel reviews
52% of travelers
![Page 7: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/7.jpg)
Brand consistency across the entire online booking experience
![Page 8: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/8.jpg)
![Page 9: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/9.jpg)
![Page 10: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/10.jpg)
![Page 11: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/11.jpg)
Location Price Reviews
![Page 12: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/12.jpg)
Leverage guest feedback to
impact the entire guest journey
![Page 13: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/13.jpg)
The world’s largest guest feedback
platform
![Page 14: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/14.jpg)
Research Phase: Driving Your Conversion Opportunity
Charlie OsmondChief Tease, Triptease
Click to add Image (optional)
![Page 15: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/15.jpg)
Direct is best
“Their booking value is 2x more than OTA bookers”
“Direct bookers deliver 9-18% more
netRevPAR”
![Page 16: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/16.jpg)
Over 60% of OTA bookers visit your hotel website
![Page 17: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/17.jpg)
1. Experience the customer journey
+
![Page 18: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/18.jpg)
2. Present clear benefits
What’s in it for me?
![Page 19: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/19.jpg)
3. Prove your rate is the best
Price Check on the booking engine
![Page 20: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/20.jpg)
4. Don’t be undercut
When you are undercut by an OTA your conversion rate drops by over 30%
![Page 21: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/21.jpg)
5. Reduce abandonment & capture guest details
Track exit-intent and pop a conversion message
We’ll send you a single message with details of your search and a special offer
email Go
Send me my search details
![Page 22: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/22.jpg)
6. Be human
Personalized content&Live messaging
![Page 23: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/23.jpg)
Charlie OsmondChief Tease, Triptease
1. Experience the journey2. Present clear benefits3. Prove your rate is best4. Don’t be undercut5. Reduce abandonment6. Be human
Research phase – driving your conversion opportunity
![Page 24: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/24.jpg)
Ed St. OngePresident, Flip.towww.flip.to
Charlie OsmondChief Tease, Tripteasewww.triptease.com
Chris BlaineVP, Sales & Account Management, Sojernwww.sojern.com
Ellis ConnollyChief Revenue Officer, TrustYouwww.trustyou.com
![Page 25: The Evolving Travel Shopping Journey: Travel Research, Planning & Validation](https://reader035.fdocuments.in/reader035/viewer/2022070516/5873701f1a28ab3c1a8b5097/html5/thumbnails/25.jpg)
Up Next Let’s Book It! Winning the Hotel Booking