How to Inspire Supporters with Instagram Stories

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

How to Inspire Supporters with

Instagram Stories

http://www.johnhaydon.com/hdcb

Format:

• Wednesday’s at 11am on Facebook Live:

fb.com/johnhaydon.marketing

Most recent post

• 10 minute presentation

• 10 minutes of Q&A

• Get back to work

Get the recording and slides:

• Recording and slides available next Tuesday

• Download the slides now (posted as a comment)

Take notes!!!


Let’s learn from each other!

How to Inspire Supporters with Instagram Stories

http://fb.com/johnhaydon.marketing




What are Instagram Stories? Photos and videos that disappear after 24 hours.




Instagram Stories lets you share photos and videos with followers that disappear after 24 hours.

What are they?

1 2 3 4




Why do they matter?

1. Create a sense of urgency: If your people are going to act, they

have to act now. The story won't be there tomorrow.

2. Get and keep their attention: Pay attention, or you'll miss out.

3. Inject more "human" into your brand: People engage with

people, not brands. Brands are fiction, people are everything.




• You can publish a story by tapping the “+” icon

at the top of the home screen.

• Stories appear at the top of the home screen.

• Once your stories disappear, so does your

position on the home screen.

How do I create them?




• You can also upload photos or videos by

swiping down

How do I create them?




Awesome examples

1 2 3 4

Do Something engages users in a creative and fun mini-campaign to grow their mobile supporter base.




Awesome examples

5 6 7

Do Something engages users in a creative and fun mini-campaign to grow their mobile supporter base.




Awesome examples

1 2 3

Stand Up To Cancer invited Instagram followers to a live Q&A with Sharon Jones to discuss her new documentary.




Awesome examples

1 2 3 4

PETA invites Instagram followers behinds the scenes while they film a new PSA about the dangers of leaving your dog in a hot car.




Awesome examples

1 2 3 4

Pencils of Promise invites followers to tap through a series of pictures that promote #BacktoSchool. Fun and creative!




Awesome examples

1 2 3 4

Monterey Bay Aquarium entertains with cool facts and bad puns…




Q&A


Get all HDCB training sessions

Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/



http://members.johnhaydon.com/course/smart-marketing-lessons/




Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

Instructor at Marketing Profs University, regular contributor at Social Media Examiner

Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.


http://www.amazon.com/Facebook-Marketing-Dummies-Business-Personal/dp/1118107403/

How to Inspire Supporters with Instagram Stories

Marketing

Transcript of How to Inspire Supporters with Instagram Stories