How To Increase Findability with Twitter Terms and Tags by Angie Pascale

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INCREASING FINDABILITY WITH TWITTER TERMS & TAGS

@angiepascale | @Location3#SMXSocial13 | #SMX #13A

Angie Pascale, Social Media Director | Location3 Media | www.Location3.com

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What We’ll CoverI •Why Hashtags are Important

II •How to Research Terms & Tags

III •How to Use Terms & Tags

IV •Maximizing Reach

V •Tracking Success


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WHY HASHTAGS ARE IMPORTANT

Increasing Findability With Twitter Terms & Tags


LOCATION3Sources: Twitter data, Q4 2012, Huffington Post, eMarketer


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START OR JOIN A CONVERSATION

Photo Credit: http://www.flickr.com/photos/papazimouris/2406626022


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#NASASocial #BlogChat


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But make sure you know what the conversations is actually about.


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CREATE A BRANDED CAMPAIGN

Photo Credit: http://www.flickr.com/photos/papazimouris/2406626022


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Levi’s #MakeOurMark Urban Outfitters #UONailedIt


LOCATION3 @angiepascale | @Location3#SMXSocial13 | #SMX #13A

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MANAGE AN EVENT

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#SMXSocial13 #Agile2013


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ADD A PUNCH LINE

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LOCATION3 @angiepascale | @Location3#SMXSocial13 | #SMX #13A

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HOW TO RESEARCH TERMS & TAGS

Increasing Findability With Twitter Terms & Tags


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Do A Simple Search On TwitterHASHTAGS + OPERATORTERMS


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Twitter Trends


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What Are Your Influencers Using?

Search Klout for influencers View Klout profile to learn topics they are known for

View tweets to learn what other hashtags they use


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Find trending topics among

journalists.

See most popular terms and tags

for top media outlets, and most

active journalists.

Free for topics and outlets. Pro

plans for more in-depth insights

on influencers and topics, and

search and organization

functionality.


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HOW TO USE TERMS & TAGSIncreasing Findability With Twitter Terms & Tags


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Include Key Terms In Your Bio And Add Link To Your Website


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How To Use Hashtags In TweetsBe Mindful Of Characters & Numbers PascalCase


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#ShutThe@&*!Up

More than 2 hashtags can reduce engagement by 17%.


Source: Buddy Media and LinchpinSEO

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Know What You’re Tweeting!

#susanalbumparty

#rimjobs

#hobbitch

#clitfest

Susan Album Party

Reach in Motion Jobs

Hobbit CH

C Lit Fest


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Using hashtags on Instagram, Facebook, Vine and Pinterest translate seamlessly when these posts are tweeted.


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MAXIMIZING REACHIncreasing Findability With Twitter Terms & Tags


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Cost-efficient CPF or CPE model

Target by keywords, interests, followers and

lookalikes, search, demographics, device and TV ads.

Use Promoted Accounts and Tweets to grow following and increase reach and engagement.


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II. User tweets message containing targeted term.

III. Promoted Tweet is served to that user.I. Specify the terms and phrases to target


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The American Red Cross used Promoted Tweets to drive national awareness and support during a holiday donation drive.

Photo Credit: http://www.flickr.com/photos/9354122@N06/6350642361/

100% of goal met for fund

drive

200 new “digital volunteers”

2,400daily mentions on

Twitter

#SMXSocial13 | #SMX #13A @angiepascale | @Location3

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MEASUREMENTIncreasing Findability With Twitter Terms & Tags


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Find conversations and monitor sentiment around

specific terms and hashtags.

Sort by content type or posts by influencers.


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Create streams to track keyword or hashtag usage.

Track up to three terms via keyword search.

Create multiple streams for monitoring different terms or campaigns.

Create reports to show trending and comparision keyword data (powered by Topsy).


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Compare and analyze followers and following of

your brand and competitors.

Identify common topics, locate gaps and better

understand your current and potential audience.

Find influencers based on terms used in bios.


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Why Are Hashtags Important

•Increase engagement on active social network

•Start a conversation

•Create a branded, trackable campaign

•Manage an event

•Add some humor and playful brand voice

How to Research Terms & Tags

•Search Twitter for terms, hashtags and via operators

•View Twitter trends

•Research influencers via Klout and MuckRack

How to Use Terms & Tags

•Include in Twitter bio

•Know how to use characters and numbers

•Make them user friendly

•Don’t spam

•Leverage content on other social channels, share on Twitter

Maximizing Reach •Use Promoted Accounts and Tweets

Tracking Success•Monitor usage, curate content and join conversations

•Tools: Topsy, HootSuite, Followerwonk


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Angie PascaleSocial Media [email protected]@angiepascaleabout.me/angiepascale

[email protected]/Location3Media

FIND ME


How To Increase Findability with Twitter Terms and Tags by Angie Pascale

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