Better findability with Schema

Ana Gasston SEO Manager at WBS

@anagasston

Google SERP

Rich Snippets

Product Listing Ads

Schema types •  Reviews

•  Products

•  Recipes

•  Events

•  Software Application

schema.org

How to use Schema

<div> <h2>Wolf Hall</h2> <h3>by <a href="/author/hilary-mantel.html">Hilary Mantel</a></h3> <p>4 stars - 78,000 ratings</p> <p>Publisher: HarperCollins Publishers Ltd - Jan 1, 2009</p>

</div>

Microdata <div itemscope itemtype="http://schema.org/Book">

<h2 itemprop="name">Wolf Hall</h2> <h3>by <a itemprop="author" href="/author/hilary-mantel.html">Hilary

Mantel</a></h3> <p itemprop="aggregateRating" itemscope itemtype="http://schema.org/

AggregateRating"> <meta itemprop="bestRating" content="5" /> <span itemprop="ratingValue">4</span> stars - <span

itemprop="ratingCount">78,389</span> ratings</p> <p>Publisher: <span itemprop="publisher">HarperCollins Publishers

Ltd</span> - <time itemprop="datePublished" datetime="2009-01-01">Jan 1, 2009</time></p> </div>

Structured Data Testing Tool google.com/webmasters/tools/richsnippets

Structured Data Markup Helper google.com/webmasters/markup-helper/

New Testing Tool developers.google.com/webmasters/structured-data/testing-tool/

0.3% of over 50m domains analysed use Schema

searchmetrics.com/news-and-events/schema-org-in-google-search-results/

Thank you Ana Gasston

@anagasston