How To Increase Enquiries Through Your Website · How To Increase Enquiries Through Your Website 5...
Transcript of How To Increase Enquiries Through Your Website · How To Increase Enquiries Through Your Website 5...
How To Increase Enquiries Through Your Website5 Towns Business Networking28th March 2019
Google Search ConsoleGoogle AnalyticsRelevant Content& Design
Google Search Console& Google AnalyticsWhat are they?
Overview
Google Search Console
Anybody can use itYou will need to verify ownership of your domain, Google offers various methods to do this
Works with common web platformsPlugins available for content-managed systems such as WordPress
Easy to use and feature richTrack search keywords, monitor the health of your website, add a sitemap, and lots more!
Identify keywords
Google Search Console
Backlinks
Google Search Console
Mobile usability
Google Search Console
Overview
Google Analytics
Know your audienceMonitor user demographics, location, interests and more
Detailed acquisitionSee where your customers are coming from
Set goalsTrack the progress of your website using goals and events
Know your audience
Google Analytics
Know your audience
Google Analytics
See where your customers are coming from
Google Analytics
Set goals
Google Analytics
GoalsSet your own objectives such as making a purchase, filling in a form or visiting more than X pages
EventsCheck when a visitor takes action on your website, such as clicking a particular button
Set goals
Google Analytics
Set goals
Google Analytics
Set goals
Google Analytics
Track your goals
Google Analytics
Overview
Relevant Content & Design
Keep your content relevantUse Search Console data to optimise your website
Keep your design relevant‘Content is King’, but design is a close second
Show you careYour website should work seamlessly across all devices and be super-quick!
Keep your content relevant
Relevant Content & Design
Keep your content relevant
Relevant Content & DesignAre you using a ‘CMS’?Platforms such as WordPress allow you to edit your meta information
1 1. Meta title2. Page URL3. Meta description
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Keep your design relevant
Relevant Content & Design
� Important content secondary
� Dark, depressing
� No related content
� No help
� Call to action almost hidden
Keep your design relevant
Relevant Content & Design
Keep your design relevant
� Important content visible
� Trust signals
� Reviews
� Availability
� Immediacy
� Help
� Related content
Relevant Content & Design
Show you care
Use good web hostingSpeed is everything
Support all devicesEnsure your website works seamlessly from desktop to mobile
...and know your audience!Make sure your content and design are relevant, using the free tools available to gather data
Relevant Content & Design
Any Questions?
THANK YOU!