How to Increase Your Sales with Google AdWords
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Transcript of How to Increase Your Sales with Google AdWords
How to Increase Your Sales with
Google AdWords: What is it?
The decision process is more complex than ever
Consumers have far greater access to data upon which to base their decisions
AdWords reaches your customer at the Zero Moment of Truth
…when they are “pre-shopping,” at the moment of interest or anytime after
4. You pay Google only when someone clicks on your ad
Paid Search gets you noticed
Paid Search gets you noticed
3 key benefits of Google AdWords:
ReachRelevanceROI
Reach
Google is the most visited site in the USA(YouTube is 2nd, Facebook 3rd)
Google64%
Yahoo!13%
Bing21%
Ask2%
Others, 1%Reach
Reach
16% of all queries every day are new
Relevance
Target specifically the people who are interested in your business…on several criteria
Relevance
Relevance
Relevance
RelevanceKeyword types
Return on investment
Control how much to invest
Only pay when a potential customer clicks on your ad and visits your website
Control your investment per day
Based on your specific goals or monthly budget
Return on investment
Return on investment
Using Ad Extensions to give users relevant information beyond a regular text ad
Return on investmentLocation extensions
Return on investmentCall extensions encourage calls to your business
Return on investmentSitelink extensions let you link to additional information from your site
Return on investment
And there’s more:
Callout extensionsReview extensionsRating extensions…
Return on investmentLinking the extension to the customer’s desired action
Results?
$2,500
$2,700
$2,900
$3,100
$3,300
$3,500
$3,700
$3,900
$4,100
200
300
400
500
600
700
Jan Feb Mar Apr May Jun
Co
st
Co
nver
sio
ns
Client "A" AdWords Performance 2015
Cost
Conversions
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Client "B" Monthly Sales 2014
Before Access Communications After Access Communications
$0
$100
$200
$300
$400
$500
$600
$700
$800
70
90
110
130
150
170
190
210
230
Jan Feb Mar Apr May Jun Jul
Co
st
Clic
ksClient "C" AdWords Clicks vs. Cost
Before Access Communications After Access Communications
Clicks
Cost
