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Transcript of How to Incite a Movement
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How To Inc ite a Movement
Copyrights 2009 / Dec 14 / Joe Schroeder
IN-CITE (V.): To stir, encourage, or urge on; stimulate orprompt to action: to incite a crowd to riot.
Synonyms:
instigate, provoke, goad, spur, arouse, exhort; fire; induce. Incite,
rouse, provoke, inflame are verbs meaning to goad or inspire an indi-
vidual or a group to take some action or to express some feeling. Inciteand rouse are similar in that, although they can imply in some contexts
abrasive or inflammatory arousal of violent or uncontrolled behavior,
neither necessarily does so.
Incite means simply to induce activity, of whatever kind: incited to
greater effort by encouragement; incited to riot. Rouse has an underly-
ing sense of awakening: to rouse the apathetic soldiers to a determina-
tion to win; to rouse the inattentive public to an awareness of the dan-
ger. Provoke implies a sense of challenge or irritation along with
arousal and often suggests a resultant anger or violence: provoked by
scathing references to his accomplishments; to provoke a wave of re-
sentment. Inflame, with its root sense to set afire, implies a resultant in-
tensity and passion: to inflame a mob by fiery speeches; He was in-
flamed to rage by constant frustration.
The Million Mind Marc h Community
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How To Inc ite a Movement
To the degree that you circulate positiveEnergy is to the degree and measureThat You will invite wealth to you.
The Million Mind Marc h Community
Anyone can become rich. Anyone can make a buck.Not everyone, however, knows how to have thousands
of people join them and push their vision forward.
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How To Inc ite a Movement
To Join The Movement is $78 Month
Call With CC Card and Leave
Your Info on Our Private Join line
1-800 -772 -978 1 EXT 14
The Million Mind Marc h Community
$12.95 CD and Book le t
www.TheMillionMindMa rch.com
Free Community Website To Rehearse Authenticity
www.MillionMindMarchCommunity.com
Open Freedom Revival Cal ls
Mondays + 9:27 PM (est)1-641-594-7000 PIN 600088#
What You Give Away You
Always Ge t T o Keep.Joe Schroeder
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How To Inc ite a Movement
The Million Mind Marc h Community
Here is What a Master Orac le Looks L ik e:
Its the legend ary anti-trad itiona list infinite human p ossibility,
who has forever done a s he or he wishes and ac hieved
that which o ther peop le c an only w ish to merely dream.
You live a life that g ives evidence to what you b elieve and
leave a piec e o f yourself into the minds and imaginations
of entire soc ieties. Only bec ause you can and dec ide to.
He has seen more than you c ould p ossibly eve r imagine a nd
cove ts a c erta in mystery that bec om es his slippery persona ,
which is kept metic ulously like a fine wine hidden in p lain sight.
He is the most formidable being of his genre, the exem plar
rog ue a mong st his c irc le of c harms and he c an, in his sleep . . .
render a ll within ea r shotsilent; as he whispers into them.
He floa ts above his legend . Draws c rowds at will and just is
himself. His bounty is his freedom. Not his possessions.
People who c an dem onstra te this, bec om e ROGUE leaders
and they have to c ome from the streets; not from a c ompa ny.
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How To Inc ite a Movement
Attire and Robe:
You can not look, act or sound like anyone else. While
imitation is a sincere form or flattery, the village will never
surround and hail someone who is just like them as leader
because to be like the villagers, means that you have not yet
elevated to a vision beyond what they can see.
Use Bill Gates, Steven Jobs, Colonel Sanders or George
Washington as examples. Jobs walked around barefoot. Gates
refused to shower and wore oversized glasses and Colonel
Sanders wore an unusual white suit pinned against a little
white mustache and gotee.
Washington rarely answered questions. He stood tall and be-
cause of his ability to lead without question, he became theinfluence to all he influenced. There are two kinds of people,
the common and un-common and those ofinfluence who
reign power over those who are prepared to be influenced.
To sound and look different takes great humility. It takes a
self esteem that is different and higher than those who have a
vein ego who insist on fitting in. The need to be liked is van-ity. To risk ridicule, to simply be authentic, takes humility.
The Million Mind Marc h Community
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How To Inc ite a Movement
Unusual People Who Challenge The Status Quo Start
Movements. It has to start from the bottom. Not the top.
To incite a movement who have to come from below. You
have to be of the people first and come from within the vil-
lage and then use an unusual energy to empire your own..
Welcome to age of leverage and to a time where harnessing
each other is becoming more and more a taboo. Companies
harness you. Companies make it almost impossible to climb
the ladder and companies, who are so full of rules and regu-
lations and layers of management and protocol, are going thy
way of Dinosaur.
In an era of 2010 where change is not only apparent but criti-cally expected, waiting for the boys at the top of the pyramid
to make the changes, can no longer be tolerated. Simply be-
cause we dont have the luxury of time, do we.
So what the landscape now is begging for (not too strong a
word) is rogue street-wise visionaries who can lead from be-
low and who can gather thousands of world changers who to-gether can share instant mobility, equity and communication.
The Million Mind Marc h Community
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How To Inc ite a Movement
The new leverage available to everyone now is that the status
quo no longer works. Because in a world where the dollar is no
longer worth a dollar and a job can no longer secure a fami-
lies future (bye, bye to the gold watch), today, more than ever
the masses are looking for not only a better self directed self-
made economy, but a ladder that they can control themselves
versus a ladder only made to survive those lucky enough to
participate successfully within a corporate hierarchy of who
knows who and who politics well. All rubbish.
The new game is to create your own modus operandi and your
own rules before someone else does. Who has the time to work
their way up a ladder anymore when even the companies can
no longer predict that the ladder will even be around by the
fourth quarter!
The Million Mind March broke a cardinal rule and we did so
on purpose. While the industry at large trained us to pray to the
company, we asked that we pray to each other and to make
each others equity bigger than any single company ever could
be. From there we allowed people to earn on a few what in
MLM you could not earn on fifty. To survive you have to not
only challenge the status quo, but change the rules all together.
The Million Mind Marc h Community
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How To Inc ite a Movement
Character Will Out-Earn Cashand Compensation Plans
The Million Mind Marc h Community
In the future, the new opportunity will be each other. People
have recently learned not to trust not only banks and wall
street, but Government. When the crash of September 2008
came, we were taught that our money wasnt safe if held by
men in suits who worked at banks.
Then with the Fannie Mae scam, which was structured by the
United States government, we then also learned that we cant
even trust their own government.
In the future, in 20010, the little guys like you and me will
create their own economies. It is you and me and the social re-
formists and grass roots revolutionaries like us, who will . . .
** Create their own www.paypal.com on-line internet banks.
** Trade money with each other.
** Trust each other and market and build financial equity
amongst ourselves, and no longer trust companies.
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In the futurecash will become the new true king and thosewithout it will be considered weak and somehow a bit odd.
In the futurepeople will ask, do you care about me, do youreally care about me?
And you better be prepared to back it up if you say thatyou do.
Nobody Wants To Be Lynched By The Mob, Nobody:
You will be tested by the people. They will tar and feathergreed mongers and publicly crucify their own who buries theirkind financially as the suits did to them not too long ago.
The new valuation will be honor, characterand whats in it for others rather than, whats in it for me?
Why?
Because we as a people wont do to EACH OTHER whatWashington D.C did to us.
In the future the new money and wealth wont be valued in
how much you earn, but rather in how well you serve. In fact,
if they see you earning or even pretending to earn, the popu-
lous will wince because tolerance ofgreed and the show of
money will be distasteful.
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The Million Mind Marc h Community
What 2010 Will Look Like:
** Heritics (bold leaders who boil on stage) will lead.
** The FTC will step in and make profiteering off the weak
virtually impossible. Try like the dickens if you must, but the
days of hurting little old ladies in the name of opportunity
where it costs $5,000 to buy a money-game are over.
** Google will shut down accounts faster than you can adver-
tise and fill up a firehouse with people on a free pancake
breakfast and all you can eat community fund raiser.
Gone will be advertising on-line ponzi schemes created by
dreks who are marketing sociopaths. Bye, bye.
Gone will be the patience of earning 5% and 10% in MLMprograms that feed the company, but require you to assemble
100s of people before you can even crack $500 per month.
I mean really, who has the time anymore to build a flock of
100s of people in order to earn only $500-$1,000 dollars?
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Also, the question will change from, How many did yougather to how did you gather them? and people will
evaluate you based on whether or not people have trusted you,
not by how big your house is.
In 2006 we asked, How big is your organization?
Now it will be, Did you trick anyone into joining?
In 2007 the question was about who made what and who got
richer the fastest and who can so spit the furthest. Today it will
be about prove that youre HEALING people versus who has
the hottest compensation plan. Why? Because we can no
longer permit each other to do to ourselves as the SYSTEM
did to us in the world economic crash of 2008.
Therefore, if you ask people to empty their pockets for you,
you better be prepared (and expect) to be lynched.
Publicly no less! Sam Walton was never seen fleecing anyone.
All he ever did at Wal-Mart was FIGHT for us and get us to
come back and back and back, to buy the entire store!
Ask people to empty their bank accounts for you and expect to
be lynched.
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How To Inc ite a Movement
The Million Mind Marc h Community
When Greed Becomes What To Look For:
Make no bones about it. We as a people have the money. Its
under our beds now and we have plenty of it. But to whom we
deem worthy of sharing it with now has flipped to a decision
of honor, rather than an impulse or greed.
Gone are the days where people like us throw money around.
Ruths Chris and American Eagle are oh so last year.
We will needle pick and search for other soldiers to trade with.
Everyone else can kiss our asses and the kiss of death is to
he who even pretends to be watching our backs if in fact, he
hasnt first proven his faith, into us, through service and
good will.
Use Barnes and Nobles as an example. If they arent set up to
allow you to sample it for free, run. If people trying to hustle
you dont feed you and make you cozy BEFORE you buy, run.
Barnes and Nobles is the high art as is Wal-Mart and Target
stores.
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How To Inc ite a Movement
The Million Mind Marc h Community
To Incite a Movement You Need a Party:
Did you ever notice that people hang out at Barnes and No-
bles? From now on , before you decide to lay your name down
on anything, look for the party atmosphere.
Look for the crowd.
Theres a crowd at Million Mind March.
Theres a crowd at Costco.
Theres a crowd at Wal-Mart.
Theres a crowd at Greatful Dead concerts.
And if there isnt a crowd, youll know why.
And if there is a large party atmosphere, as there is at Wal-
Mart, Costco and Barnes and Nobles, theyre one ofus and we trade with our own.
And another thing, write this down, People with money dontneed to sell money or even mention it. Why? Because placesof service were rich before you even entered their environ-ment. So why discus what you already have and already are?
Watch out for those who speak money; because chances are,they dont have any.
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Death is a Feather and Duty is a Rock
Greed, dishonor and giving up is the death of character
and has no weight. It can be decided in an instant and
therefore is as light as a feather.
Character on the other hand, is as heavy as a large
rock. It becomes a burden and you have to discipline
yourself to be just as divine as you were destined to
be, at your conception.
The choice of poverty is a choice to give up and givein and is mans own death of ambition.
No Great Movement Was Ever Poor
The weight of poverty is as light as a feather and is the choice
for many, who choose death rather than duty. When you can
feel other people and you become magnanimous, you assume
the Warriors path and the duty of bringing honor to others be-
comes your choice of daily trade.
Its not easy. Its a burden.
You have to wake up earlier and do more life.
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You get ridiculed and often while the gold is virtually guaran-teed, the pay days are slower at first. The choice of fast money
is at the expense of other people. Its the death of your fathers
sir name. Its chase will bring shame to your own kind and its
the death of your reputation. It has no weight, no value and
certainly no long term equity. Its like a feather; no weight.
The challenge then is to become a rock, rather than a feather.
If you say it, you mean it, and if you say it, you do what you
say. Your new heritage is your name and not how well you
earn. You are like a statue. You dont move. You dont quit.
In fact, you are so solid and sure that its like someone opened
you up and poured two tons of sand into your shoes.
Movements Automatically ERASE those who lie:
The fact is, until you can reveal your original truth that was
born into you and until who you are as in Good News Mer-
chant becomes what you do and what you market,
you wont be able to see the truth and love in others and as a
result, others will notice that flaw in you and cancel
you out of their own futures.
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If you see money, you will see others as meal tickets and they
will feel your insecurity.
However, if you are truest to yourself and to your highest self,
a village of people will surround you and ask, what do you
see and can you show us how to see that too.
Thats what happened to myself and Jerry Garcia
You Learn To Make The Un-Seen Imaginable:
A true leader is someone who can see what other people
cant yet see. They speak in common words and yet sound
like no one else alive. A leader can show you things that he or
she can see, that you too can sense, but you can not yet see
yourself.
And then people ask the leader, can you teach us to see
what I only yet can feel?
That was the magic of John Lennon and Martin King, Jr. You
knew that what they saw was alive. But you couldnt yet actu-
ally see it yourself. But they as leaders were able to make the
invisible, imaginable. That is what a leader can do. They givesight and vision.
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The Million Mind Marc h Community
In The Future As In Now:
People will wrap around the globe and line up to be given
sight.
At the Million Mind March we sell the tickets.
And once people enter our world, we teach them how to be
more life.
To more people and first, to be more to themselves.
Some ask, but that is not what I want, what I want is more
marketing classes and what I really want is to learn to get more
people.
And we snicker and say, Poor man, how silly. Dont you un-derstand that until you become more of yourself more people
will not want to have more of you?
People actually believe that the secret is outside of themselves.
In fact, until you become more of SELF more people will have
no interest in finding you!
So then the precept then is, If you build people the peoplewill build you.
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The Million Mind Marc h Community
The Bob Dylan System
of Attraction and Wealth
When you become a rock, you become a place of rest for other
people. When you become a rock, you become a place of heal-
ing for other people.
And they then decide to stop and sit on you and rest.
So you do this, you stand still.
Because you stand for something. You speak your desire of
others into mankind and then sit still, you will begin to watch a
village grow all around.
Artists Start Movements: Artists
The future will be ruled by teachers and artists who
paint the design of more life into more people and who make a
loving doing all of themselves as a way of living.
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That is what we do. It worked for Thomas Edison. It worked
for Bob Dylan. It works today for teachers like Tom Hanks andRobert Di Niro and it will work for you.
What you decide to teach you ultimately can not resist be
coming yourself.
The Kung Fu of Money:
Bruce Lee was an immigrant in America and penniless. He
taught Jeet-Koon Do for free in parking lots and college
grounds. He later became a living legend and then after death,
an icon.
Me? I started in diners. Id bring my books on prosperity and
over coffee we would teach each other prosperity.
You would speak SIZE into me and then I would speak SIZE
and DESIRE into you
All we did was agree to agree that we were all free. Funny.
The bible (somewhere) talks about when two minds sit and
agree. But then I took it to another level and then asked
10,000 people if they could see what I saw!
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How To Inc ite a Movement
The Million Mind Marc h Community
And now here we are. We sit. We chat and we speak prosperity
back and forth to each other. And over time, what you speakabout and teach about becomes you.
Why? Because you will neverout earn your lips.
Here is why that LAW is a law:
Because you will never out earn your lips.
Why? Because what you TELL other people they can do, you
trick yourself into believing that you can do also. Why? Be-
cause what you do to other people the Father does back to you.
Why? Because to be free you first have to un-lock your own
mind. At first, I was insecure.
So when I was small and penniless, I assembled my Master
Mind club and asked themto remind me of my wealth.
Over time, I learned to believe what was spoken into me and to
me, and then what I spoke about came about.
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The Million Mind Marc h Community
Oprah did the same thing. She sat in front of a nation and
taught them more about self. Did she get rich over night?Hardly. But what she TAUGHT she became.
Billionaires are not the only self-made Millionaires alive.
Everyone is self made. You make yourself. Poor or rich and
sad and happy. You pick. I took the short cut. I decided to
make more self-image into more people. WhatI un-locked
people from, they in turn un-locked me. Thus, I never had to
work another day in my life.
Why? Because as the God book says . . .
What you do TO other people HE does back to you.
Now, find three people and turn their lives UP-SIDE down.
Million Mind March
Be known as a fighter. FIGHT for other people. Be a rock.
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The Million Mind Marc h Community
Underdogs Start Movements
Mangers Manage People Where There is No Bravery
People with no guts manage other people. People with no guts
use common pedigree language and they are called managers.
Anyone can be a manager just as anyone can promote an op-
portunity and try to use others to make their rent payments.
Anyone can jump from money pool to biz opp and most
people do. Only the strongest, only underdogs who used to be
an out-cast, start MOVEMENTS.
Ghandi was an out-cast.
Diane Hochman was an out-cast.
Malcolm X started as a pimp, went to prison and was an out-
cast. He also turned himself in an icon for being an underdog.
Managers cheerfully follow the rules. They have to in order to
remain employed. They politic, make everyone like them and
they are a dime a dozen. World chargers take risks and
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understand going into their divine assignment that because they
are different and because they are prepared to break the rules
that they will polarize people.
Great People Polarize. Average People Do Not.
Great People Divide and Conquer. Common People Fit in.
Great people are looking to CHALLENGE the state of affairs.
Managers cant even imagine doing the un-imaginable.
To INCITE a CAUSE or a movement requires you to be
over the top. Some will call you crazy and many will cast you
off as someone not worthy of watching. But think again because
ordinary thinking and ordinary effort is never enough to gen-
erate mania amongst other bell-ringers who will walk away
from you if you are anything even remotely similar to common.
Thats because ordinary is akin to doing barely enough which
is an un-safe constitution for would-be followers.
Only extraordinary people with DARE and GUTS who flaunt
themselves as LEADERS get to lead; these bear cats have
inexhaustible energy, speak high oratory and are irresistible.
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Ordinary Organizations Go Away
Movem ent s Dou ble Ever y S ix Mont h s
In a Recession, You Double Your Prices.
Only Because You Spit in The Face of Fear!
In the old model of organizations (versus Movements) you ex-
perienced life as things happened. Warehouses would close. Up-
lines would leave and leave you there all alone. Companies
would become numb because the MLM product is now on the
shelf at COSTCO and compensation plans would eventually
change in order for the company (yawn) to earn more as you
earned less and less. But that was yesterday.
Now, the leaders in Movements MAKE things happen and they
react DIFFERENTLY than any ten companies combined would
ever dare; in fear that their customers might revolt.
Case in point: In 2009 The Million Mind March, in bold
defiance of what society called a recession, we basically dou-
bled our monthly membership. How? By jacking the price!
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So we did what any Heritic movement would do. We changed
the monthly fee from $48 to almost $80 and only to piss off theboys who tried to promote fear within a society that was steeped
in a recession and to PROVE, that in times when blood ap-
pears to be in the streets, BEARS rule who rule with FAITH!
No guts, no glory. So then when everyone else is sleeping you
stay up and work. When everyone is oh poor me you teach
people how to become TEN feet TALL and bullet proof. When
everyone is belly aching about the economy, you JACK up and
double your price. Why? Simply as a means to validate prosper-
ity and to spit in the face of an economy that is teaching fear.
Everyone laughed at Google. It cant last and no one believed
that they could survive. Well, everyone is wrong. Everyone ig-
nored the COMMUNITY and everyone ignored the little guys.
So the music companies only focused on selling CDs and the
managers of music publishing giants ignored downloads and
music sharing. WELL THEY WERE WRONG!
Everyone will tell you to look for the slick website and the slick
money game so everyone can get rich and become retired.
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The music of potential
The music of I am TEN feet tall and bullet proof.
The music of loverage, not the harping on and on about money.
The music of the soul, which is the music of SERVICE.
The music that sounds like forever which can only be
categorized by an instant FEELING of accomplishment.
The Million Mind March
The music of inclusion in a place where ODD BALLS and peo-ple who missed a step in society, fit neatly within a society that
celebrates individuals instead of a society that ostracizes you for
not fitting in properly.
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How To Inc ite a Movement
People Who Start
Movements Are CharismaticLeaders give people an outlet to express themselves.
Leaders validate peoples need to express themselves.
Leaders showcase other leaders in order to inspire non-leaders
to step up and to become leaders.
Leaders communicate a vision, more than they do a business
plan. Leaders unite. . . . . . non-leaders divide and see everyone
outside of them as the competition.
Leaders connect their followers to each other and true leaders
have a charisma that is not common to non-leaders.
The fallacy is that charismatic people make great leaders.
The mistake is to assume that only certain people can lead and
that only people WITH charisma can become WORLD chang-
ers. That fallacy is what weakens traditional organizations and
that fallacy is presumed that leaders are BORN, and not made.
Well, thats a lie.
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The truth is that leadership ITSELF, makes you charismatic.
The truth is that anyone who dares to address the multitude is
charismatic FIRST by association to his or her own ambition to
stand.
You dont need a resume. You dont need the Guru to give you
permission. You dont need to take a Dale Carnegie public
speaking course. You also dont need to be BORN with some-
thing extra than everyone else.
ANYONE can lead and anyone who DARES to rise and to be-
come the vision and the voice of those not yet prepared to, be-
comes charismatic automatically by default.
LEADERSHIP is the art of giving people a platform to grow
and to express themselves. I dare you begin as anyone who
starts a movement does, simply by finding one single solitary
person who will pick up YOUR sword and fight what you be-
lieve in, with you.
I did. You can too.
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Organizations That Seek Success Before
Commitment Can Never Be Movements
What happens in an opportunity is usually all about you. Its usually about
how fast can you get paid and how fast you can get people and its all about
me, me, me and more about me.
And then there was Amway, or Avon, true movements that asked, Will you be
at the meeting Wednesday and are you committed to the tape-of-the-month
club?
Teams that seek success before commitment fail. History is rife with internet
programs that taught you how to brand you and how YOU could CAPTUREmore people to collect MORE of their rent money. Great.
Okay, so where are those organizations today? Gone. What lasts is shared ideals
and what lasts is people helping people. That is how Ghandi got 200 Million
people to join his Movement. The magic behind our movement is not what we
sell but rather how we sell what we sell. Which was also the defining secret be-
hind movements called STAR-BUCKS and Wal-Mart.
For a team to become a movement the team has to become one rather than
sub-cultures amongst itself competing against itself.
And for that to happen the vision has to exceed the organization itself and begin
to become an IDEAL larger than the team itself. Thats the magic.
When what you promote becomes an intangible FEELING unable to be meas-
ured by money, you then have what is considered bigger than what most people
can classify as an opportunity and you then becomes a movement!
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How To Inc ite a Movement
The Million Mind Marc h Community
Commitment and Consistency Builds
Empires, Not Widgets and Wallets
Page # 31
I knew that the many MLM companies would ultimately fail just as
the companies on main street have failed. But I also knew that man
would NOT fail himself, if you gave him an environment to prove
HIMSELF as a LAW unto himself.
In an industry that lures people with the promise of money, I asked
people a question, I asked, WHO would you be and what will you
be without money; on your death bed during the days of your last
days on earth? I DARED man to REVEAL himself.
And while I stunned them with such a jarring question, predicated
on the notion of eternity, I then asked them to PROVE themselves
to each other, by building little six inch tombstones, that read, RIP:Here Lies The Words I Cant,
From there, I asked for even more commitment and I asked people
to publicly explain, in detail, how they tricked and lied to them-
selves because in the end, their OWN words they could not trust
and I asked people to VOW to each other, that their own words,
from now on, would mean something. Thats all I did.
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How To Inc ite a Movement
Th Milli Mi d M h C i
Page # 32
That was over five years and thousands and thousands people
ago. Its interesting what you can do when you challenge the
status quo and ask people to STAND up for themselves in anage where most people are in such a rush, that they forget to
take responsibility for WHERE they stand and for HOW LONG
they are able to stand still in one location.
It all comes down to self-integrity.
Thats what you teach and that is what Martin Luther King, Mu-
hammad Ali, Ben Franklin and George Washington sold. They
sold each other, rather they challenged other men, to remain
SOLID and STRONG, despite social despair, they challenged
each other to become MORE as a body of people together than
any one of them alone could be.
What I know, I know I know and what I know is that people are
good and if you give them terms and conditions to prove them-
selves as good, and that location helps them include others in an
atmosphere of good news, what you will end up with is a move-
ment of people that no man or money can ever stopor make
quiet. It wont ever go away and you can rest easier because
what you have included others into is larger than a person and
has now become OF the people, FOR the peopleand because of
the people. As corny as that may sound, that is what I stand for.