How To Improve Your Lead Quality Using HubSpot
description
Transcript of How To Improve Your Lead Quality Using HubSpot
How to Improve the Quality of
Your Leads with HubSpot
Jeanne Hopkins, Convert Team Leader
Kirsten Knipp, Product Evangelist
Agenda
Jeanne
• Lead Nurturing – What is it?
• Tips – Content, Offers
Kirsten
• How to Use HubSpot’s Software to
Nurture and Analyze Your Leads
Biggest Marketing Challenge: Leads
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Getting Leads SEO Social Media Time Education Budget Other
Why did you attend this webinar?
Were you aware?
Only in the last third of
the buying process do
customers want to
engage with sales rep.
Lead Nurturing is about Conversion
Converting Prospects into Leads
• Landing Pages
• Forms
Converting Leads into Opportunities
• Nurturing
Things to Think About
What makes a lead more sales ready
for my company?
Particular conversion event (demo request)?
Multiple conversion events (2 or more)?
Particular data (VP Finance title)?
The Content “Magnet”
•Blog posts•Consultation
•Free Trial•Demos
•Webinars•Whitepapers
•eBooks•Case studies
•Podcasts•Newsletters
•Research
Were you aware?
Lead nurturing helps
generate 50% more
sales ready leads at 33%
lower cost per lead.
How to Use
HubSpot Lead Nurturing
Getting Started with HubSpot
The Basics of Lead Nurturing
Create a Campaign on HubSpot
Select Emails for Your Campaign
Write your Email
Preview the Email
Add More Emails to Your Campaign
Turn On Your Campaign!
Measure Your Campaigns
Lead Intelligence
Lead Intelligence
Wrap-up
Lead nurturing can help you
generate more sales-ready leads at
a lower cost
HubSpot provides lead intelligence
and lead nurturing automation
Try HubSpot Today!
Get Started with a Free 7-day Trial
Q&A
Thank You!
@jeannehopkins
@kirstenpetra