How to Use HubSpot & Social

Media Together

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How to Use HubSpot & Social Media

Together

3/12

3/19 Leveraging Facebook for B2B & B2C Marketing

Using LinkedIn for Lead Conversion & Customer Delight

3/26 Incorporating Twitter into Your Inbound Marketing

Mark Kilens

@MarkKilens

Nick Sal @NickSalInbound

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AGENDA

How does HubSpot integrate with LinkedIn?

Webinar tasks

What LinkedIn tools & strategies you should be using

Why use LinkedIn?

WHY USE LINKEDIN? 1

Helps You Reach Your Goals

Recruiting

Buyer Persona Targeting

Delighting Customers

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HOW DOES HUBSPOT

INTEGRATE WITH

LINKEDIN?

How does HubSpot integrate with LinkedIn?

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Social Media tool

Prospects tool integration

Contacts, Lists, & Workflows integrations

Content tools integration

Analytics integrations

Settings > Social Media Settings

Social Media Settings

SOCIAL MEDIA TOOL 1

LinkedIn Groups & Accounts

Personal

Account

Group

Accounts

Easily share content with the

Social Media Bookmarklet

CONTENT TOOLS INTEGRATION 2

Blog auto publish & Follow Me widget

Content > Social Media > Social Media Accounts

Content > Blog > Options > Social Media Sharing

Reports > Page Performance

LinkedIn Social Sharing built into HubSpot 3

Landing Pages & Thank You Pages

Content > Landing Pages > Edit Page > Social Sharing

LinkedIn Social Sharing built into Email

Content > Email > New Email > Social Sharing

PROSPECTS TOOL INTEGRATION 3

HubSpot Prospects + Linkedin

Contacts > Prospects > Select Prospect> Search on LinkedIn

HubSpot Prospects + Linkedin

Contacts > Prospects > Select Prospect > Search on LinkedIn

CONTACTS, LISTS, WORKFLOWS & INTEGRATIONS 4

HubSpot Contacts + LinkedIn

Contacts > Contacts Home > Select Contact >

Social Media Properties

HubSpot Lists + LinkedIn

Contacts > Lists > New Smart List > Property Value

> LinkedIn Clicks

HubSpot Workflows + Linkedin

Contacts > Workflows > Add Trigger > New Contacts

in List > Select LinkedIn Smart List

ANALYTICS INTEGRATIONS

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Analyzing your Linkedin

publishing effectiveness in HubSpot

Track your social visits, leads & customers

Reports > Sources

View by Campaign

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WHAT LINKEDIN TOOLS &

STRATEGIES YOU SHOULD

BE USING

LINKEDIN PROFILES

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Your professional identify

a.k.a. the resume

Include

a pro

photo

Be descriptive &

comprehensive

Personalize the URL

Connect

Import Contacts into HubSpot

Stay active!

LINKEDIN COMPANY PAGES 2

LinkedIn Company Pages

What is a LinkedIn company page?

Overview

Products

Careers

Page Insights – Persona Data!

•Seniority

• Industry

•Function

•Region

•Company size

•Employee/non-employee

Follower & Employee Insights

• Company update engagement,

• follower demographics

• Company update impressions,

• Follower progress, including recent users

• New followers

• Member growth

• Employee changes

Product education & awareness

Attracting visitors & converting leads

Search engine optimization

Expand company reach

Best practices

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LINKEDIN GROUPS

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LinkedIn Groups:

• Study key demographic

statistics

• Attract by persona

• Engage with members

• Educate & lead

• Be a facilitator

Analyze group stats before joining

1 Create & send a LinkedIn message using

HubSpot’s Social Media Publisher

2 Find relevant social media conversations to join

3 Analyze your social media success with HubSpot’s Social Engagement Tool

Be genuine

Leave a bread crumb

Comment on other comments.

Ask questions

A few guidelines – The 50/50 Rule

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Share the “tip of the ice-berg”

Post excerpts from content offers

Post excerpt from blog posts

Interesting excerpts from other people’s blogs or content in your industry

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Announcements

Educate & be useful

One per week

Tell a story & inspire

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Find & seek guest blogging opportunities

4 WEBINAR

TASKS

Webinar Tasks

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Create a LinkedIn company page & publishing schedule

Identify Groups to join & start participating

Connect Linkedin Profiles & Groups to HubSpot

4 Think about creating a group of your own

Webinar Resources

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Social Media Training Class & How to use

the social media publishing tool

A Step-by-Step Guide to LinkedIn's Company Pages

3 How to Use LinkedIn Emails to Generate Loads of Leads

4 How to Generate Leads Using LinkedIn

Groups

http://help.hubspot.com/articles/Tutorial/ho

w-to-use-social-media-publishing-tool

QUESTIONS?

HubSpot Training https://app.hubspot.com/l/training

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