HOW TO IMPROVERESPONDENTPANELS

TomAS Pflanzer / nielsen admosphere

IN FIVE MINUTES

CZECHS AREMOBILE

2011 2012 2013 1/2014 8/2014

33% 37%47% 51%

63% 66% 71%

4%

13%

28% 31%35%

40%

2015 1/2016

It will be increasingly difficult to get respondents into questionnaires on their computers. Response rate will be affected and only the less active respondents will stay in panel. More active persons will go to competitive panels, or completely leave. Solutions exist, but it wants the strategic plan and vision.

CZECHS AREMOBILE

RESPONSIVEweb

... must be the first step in the plan. So allow respondents to access the panel from any device. But then must follow ...

questionnaires

People want to answer our questions when it suits them. Ideally if they are waiting somewhere and they will use smartphones or tablets. Therefore, it is necessary to make responsive questionnaires to be accessible from any device. Of course you can’t use all the features such as in a large PC questionnaires. But we must do it gradually. It's not rocket science, it's "only" questionnaire. But what would that mean specifically?

RESPONSIVE

... Ideally create your own responsive interface or choose from existing responsive solutions available on the market.

RESPONSIVEquestionnaires

MOBILEAPP

... the last step in this puzzle must be mobile application, whose creation before the previous actions does not make sense. This App allows us to carry out researches in areas without internet, consumer diaries or fast free of charge adhoc queries on respondents. It can also serve as a fast and efficient connection with the respondents, about which we will learn more thanks to ...

Betterfacebook

which not only make itself logging easier, but also allows us to use Facebook as an additional data source.integration

SELFSERVICE

And when we get the whole mutually pretty interconnected, why in the last step, not to offer self-service research? Limited by size of questionnaires and other parameters that could parasitised parent market research agency. There is risk of loss Omnibus and small studies after planned entry of Google Consumer Surveys to our market. Why then not to overtake Google in this area?

CHANGES? …because otherwise we will miss the boatTech companies such as Google, SurveyMonkey, Survio, Click4Survey even Kantar take mobility as commonplace and they can focus on the next steps for example - Automate the entire process (screening, sampling, fieldwork, data processing, analysis and reporting) and thus higher efficiency.

WHY DO THESE

HOW TO IMPROVERESPONDENTPANELS

RESPONSIVEweb

RESPONSIVEQUESTIONNAIRES

MOBILEAPP

BETTER FACEBOOKINTEGRATION

SELFSERVICE

Tomáš Pflanzer / nielsen admosphere

HOW TO IMPROVERESPONDENTPANELS