How to Improve Lead Generation Using the Social Media Advancements of 2012
-
Upload
rebecca-corliss -
Category
Documents
-
view
165 -
download
2
Transcript of How to Improve Lead Generation Using the Social Media Advancements of 2012
![Page 1: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/1.jpg)
How to Improve Lead Generation Using the Social Media Advancements in 2012
Rebecca Corliss Head Social Media and Content HubSpot
![Page 2: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/2.jpg)
Rebecca Corliss
Head of Social Media and Content at HubSpot
@repcor
![Page 3: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/3.jpg)
![Page 4: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/4.jpg)
WHAT IS INBOUND
1
![Page 5: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/5.jpg)
Inbound marketing is a
fundamental shift in how we relate
to potential customers
![Page 6: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/6.jpg)
RECYCLE/TRASH SAY ‘DO NOT CALL’
SKIP ADS
UNSUBSCRIBE
![Page 7: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/7.jpg)
PUSH PAID RENT
INTERRUPT INVENTORY
VS.
7
PULL EARNED
OWN ATTRACT ASSET
![Page 8: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/8.jpg)
![Page 9: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/9.jpg)
1Tweet Form Landing Page Lead
Like CTA Blog Post
Landing Page
Post CTA Product Page
Landing Page
Social to Lead Process
![Page 10: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/10.jpg)
1Tweet Form Landing Page Lead
Like CTA Blog Post
Landing Page
Post CTA Product Page
Landing Page
Gut Check: Will they LOVE it?
![Page 11: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/11.jpg)
Social Post Blog Article
CTA
Landing Page
Step-by-Step Example
![Page 12: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/12.jpg)
![Page 13: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/13.jpg)
A WORLD OF VISUALS
2
![Page 14: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/14.jpg)
SOCIAL USERS SHIFTED FOCUS TO VISUAL CONTENT.
![Page 15: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/15.jpg)
![Page 16: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/16.jpg)
![Page 17: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/17.jpg)
![Page 18: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/18.jpg)
Pinterest Boards
![Page 19: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/19.jpg)
Direct to Shopping Experience
![Page 20: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/20.jpg)
Pinterest for B2B
![Page 21: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/21.jpg)
Twitter Designs
![Page 22: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/22.jpg)
LinkedIn Company Pages
![Page 23: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/23.jpg)
And a New Toy …
![Page 24: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/24.jpg)
Using Vine for Marketing
![Page 25: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/25.jpg)
HubSpot’s Test: Vine #inboundchat
![Page 26: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/26.jpg)
Designers are the marketers of the future.
![Page 27: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/27.jpg)
Be prepared to change your content strategy.
![Page 28: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/28.jpg)
Visuals will increase shares and likes.
![Page 29: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/29.jpg)
SOCIAL ADS
3
![Page 30: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/30.jpg)
NEW SOCIAL ADS HELPED US BE RELEVANT PROMOTOTERS.
![Page 31: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/31.jpg)
Target Topics vs. People
![Page 32: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/32.jpg)
New Facebook Promoted Post
![Page 33: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/33.jpg)
Out-Performs Sponsored Story
![Page 34: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/34.jpg)
Natural Within Content Streams
![Page 35: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/35.jpg)
New Options to Promote Reach
![Page 36: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/36.jpg)
Best Used to Promote Content
![Page 37: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/37.jpg)
Amplify content to interested users.
![Page 38: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/38.jpg)
Use ad-driven reach to support natural reach.
![Page 39: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/39.jpg)
Begging never works. Focus on value.
![Page 40: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/40.jpg)
SOCIAL AND SEARCH
4
![Page 41: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/41.jpg)
SOCIAL BROUGHT RELEVANCE AND A NEW FORM OF AUTHORITY TO SEARCH.
![Page 42: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/42.jpg)
Migrating Away from Search Rank
![Page 43: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/43.jpg)
Google+ Info in Search Results
![Page 44: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/44.jpg)
Social Adds Utility and Relevance
![Page 45: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/45.jpg)
Google+ Blog Author Profiles
![Page 46: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/46.jpg)
Track Individuals’ Contributions
![Page 47: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/47.jpg)
Google+ Competition
![Page 48: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/48.jpg)
Your personal reputation is your search authority.
![Page 49: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/49.jpg)
Use social reach to compete in search.
![Page 50: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/50.jpg)
Focus on increasing utility, not rank.
![Page 51: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/51.jpg)
PUTTING IT TOGETHER
5
![Page 52: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/52.jpg)
STEP 1: BUILD OR IMPROVE YOUR VISUAL CONTENT STRATEGY.
![Page 53: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/53.jpg)
STEP 2: USE RELEVANT ADS TO AMPLIFY YOUR REACH AND CONTENT.
![Page 54: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/54.jpg)
STEP 3: USE SOCIAL TO FUEL YOUR SEARCH PERFORMANCE OPPORTUNITIES.
![Page 55: How to Improve Lead Generation Using the Social Media Advancements of 2012](https://reader034.fdocuments.in/reader034/viewer/2022051413/554bd81eb4c905ac708b50f2/html5/thumbnails/55.jpg)
THANK YOU
Rebecca Corliss @repcor